Responsibilities and requirements of new media operation

With the arrival and gradual development of the new media era, new media operation is undoubtedly an important part of promoting the economy, and the demand for new media operation talents by recruitment units is gradually expanding. Friends who want to engage in this industry learn the job responsibilities of new media operation together. New media operation refers to the use of WeChat official account, today's headlines, Weibo and other self-media platforms for brand promotion and product marketing; Plan brand-related, high-quality, high-spread content and online activities. There are seven job responsibilities in new media operation: 1. Responsible for the daily operation and promotion of mobile Internet from media platforms (mainly WeChat, Weibo and Tik Tok); 2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans; 3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project; 4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time; 5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities; 6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat; 7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs. So, how can we become an excellent new media operation specialist? Let's take a look at three conditions that a new media operations specialist must have. First, the operation of new media must have "network awareness". This requires the ability to grasp hot spots, be familiar with data analysis, information collection and so on. Whether it is pure media or enterprise new media, grasping the trend is the key. More importantly, you should stick to your orientation in many trends, instead of chasing all trends, some trends will destroy your values. Second, integration. New media operation, strong ability to integrate material resources. Integrating materials is very simple. There are so many materials, which are true and false. Sometimes all you get is a few words, that is, a little tip from others. If you want to develop into an article, you must have the ability to find connections from the material, just like a detective. After the meanings of many reports are concatenated, you will find different values. Third, literary talent. Everything can be found in the structure and scene. His existence is logical, and his occurrence is trending. Literary talent serves these internal logics, and we can't just look at the special words of the article. In addition, if you want to learn new media operations systematically, then this course may be suitable for you: