7- 1 1 Store founder Suzuki Wenmin

Suzuki Wenmin 1932 was born in Nagano, Japan; 1956 graduated from the Department of Economics of Central University; 19 1 year worked as an employee of Ito Yanghuatang; 1 year acquired 7-1/Kloc-0.

Japanese media called him the God of New Career after Kōnosuke Matsushita. His 7- 1 1 business volume is 1.25% of Japan's GDP, which is extremely rich.

Suzuki Wenmin was originally an editor, and his major was statistics and economics, which laid a very good foundation for him to establish a retail business kingdom in the future. Because some of his ideas and suggestions were rejected by the management, Suzuki Wenmin was very depressed and uneasy. At this time, his colleague told him that a company was recruiting and hoped that he would give it a try.

Suzuki Wenmin went with little hope, but he handed in the plan and told the other party his dream of starting a magazine, hoping to get your approval. The other manager said yes, yes, you can come to us.

Then, Suzuki Wenmin came to Ito Yanghuatang in this way, but when he came here, he actually became a salesperson. He's weird. He asked, am I not an editor? Let me show you my plan. Why did I start selling? The other party said, Oh, you don't know, we have five stores in Ito Yanghuatang, and we recruit 1000 students to work every year, but we can't catch so many people. That's all we can do.

Suzuki Wenmin is a safe man. He thinks that since I'm here, I'll do my best. It doesn't matter if you can't be an editor or realize your dreams. Then I will start from the sales work, so that Suzuki Wenmin will rise from the most basic sales work to the management step by step.

At that time, the company had a lot of exchanges with the United States. Ito Yokado's company often sends these managers abroad for inspection. Once, he saw a small shop on a street in California.

Well, he thought it was very interesting. This shop is relatively small, with hot dogs, rice and all kinds of daily necessities. This is completely different from his previous impression of America. He thinks that the United States is more developed than Japan and must be a big shopping mall. How can there be such a small shop in the supermarket? This kind of shop is very convenient, so he thought, can I introduce this kind of shop to Japan? At that time, his idea was unanimously opposed by senior managers, but Suzuki Wenmin stuck to his guns. The company thinks that opening a large supermarket is the general trend, so the company disagrees with Suzuki's idea.

Suzuki Wenmin said, "But you see there are so few Japanese. If we are aging in the future, it is impossible for these old people to go shopping and go to big shopping malls. Then this kind of small shop is very suitable for aging Japan. "

So the executives said, well, then talk to the United States, so Suzuki Wenmin went to talk to the Southern Company. At that time, southern companies demanded a share of 1% in their retail sales, so Japan began to fight for it and finally negotiated 0.6%.