Exhibition work summarizes personal gains

A full working life, inadvertently passed. I have gained a lot in my work during this time, and I need to write a work summary carefully. The following is my personal summary of the exhibition work for everyone. I hope it helps you. If you like, you can share it with your friends around you!

Personal gains from exhibition work 1

The first Asian Paradise-Guangzhou International Electronic Game Entertainment Equipment Exhibition has come to an end. Compared with the electronic game entertainment equipment exhibition in 2000, although I didn't see the companies participating in the exhibition in previous years, I believe that our company has greatly improved in scale, exhibit design and staffing, which has played a good role in promoting the company's brand and made our company famous in taobao guest industry, which is inseparable from the efforts of all the employees of the company. The various problems encountered in the exhibition have broadened my knowledge, gained a new understanding of the industry in taobao guest, and learned a lot of professional knowledge that I can't learn at ordinary times. Now I want to sum up this exhibition, as follows:

First of all, the preparations for the exhibition.

In order to successfully participate in this exhibition, all employees of the company go all out and cooperate with each other:

1. Marketing personnel have a deep understanding and familiarity with product knowledge, bearing in mind product performance, site structure design and parameters.

2. Every colleague in the company faces every customer with a good mental outlook and sets up the mental outlook of the company.

3. Prepare exhibition publicity materials, exhibits and office supplies.

4. Clear division of labor.

Second, the exhibition analysis

Although other companies have many different styles of designs in this exhibition, I believe that our company will definitely emerge as a new force in this exhibition with its popularity, innovative spirit and professionalism, which will set off quite a stir for the industry in taobao guest.

Third, audience analysis.

Tourists are divided into several categories:

1, exhibitor.

2. People from other industries.

3. People in the video game entertainment circle.

4. People in the industry who want to know about the market.

For us, we need a special observation ability to accurately judge which kind of customers belong to. For every visiting guest, we make a backup of customer information in time, exchange business cards with business cards, and do not register business cards, which is convenient for future business contact of the company.

Fourth, product competitiveness.

Whether buying or selling, the key is the product. Even if customers have purchasing needs, but there are so many similar products in the market, how can we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in innovative design, popularity, quality, price and so on. The increase of market competitors represents a huge market. How to effectively seize the market is the theme that needs to be considered in the future.

Generally speaking, customers are quite satisfied with our products, including packaging design and quality.

The most important thing is how to maintain old customers and increase new customers when there are competitors. Improving the market share of our products is a problem that we can't ignore at this stage.

Verb (abbreviation of verb) exhibition effect

(1) appeared, which improved the visibility of the enterprise.

(2) Promote sales and business growth.

(3) Establish the confidence of employees.

Generally speaking, through the efforts of all the staff, this exhibition is relatively smooth, and the company's brand has also been well promoted. At the exhibition, I learned something that I didn't learn before, and gained a new understanding of the industry in taobao guest. I also realized that a company needs the cooperation and mutual help of all employees in order to operate healthily and orderly.

Summary of exhibition work and personal gains II

After more than a month of preparation and efforts, the RV Expo has come to a successful conclusion. During this period, all the colleagues in the advertising department worked very hard, gave up the weekend break and made great efforts for the exhibition. The exhibition was also a great success. In order to learn from each other's strengths and make it easier to fight again, it is summarized as follows:

I. Summary of Exhibition Work

From May 25th to June 3rd, we hosted the Shizuishan RV Life Expo in Ningxia, which was held in Dawukou District and Huinong District respectively. This exhibition is an exhibition with unprecedented scale, the widest publicity scope, the longest time and the largest number of exhibitors in our city.

1, long time, heavy task, orderly exhibition, can be implemented to people.

The idea of this housing fair is correct: Shizuishan daily newspaper should be bigger and stronger, and the role of advertising department should not be ignored; To be bigger and stronger, the advertising department must jump out of the original routines and ideas, and it is a successful development road to promote business through exhibition. This exhibition is a large-scale exhibition sponsored by the advertising department on the basis of previous exhibitions. This success will inspire us to carry the exhibition to the end!

2. High positioning specification: Organizers: Shizuishan Daily, Shizuishan Housing Security and Urban Management Bureau, Dawukou District People's Government, Huinong District People's Government, Shizuishan Real Estate Association; Organizer: Shizuishan Bao Yue Culture Media Co., Ltd.; Media support: Shizuishan Daily, Yinchuan Evening News, Ningxia Daily, New Izvestia, Wuhai Daily, Alashan Daily, Shizuishan TV Station, Shizuishan People's Broadcasting Station, Shizuishan Network, Shizuishan News Network, Shizuishan Life Network, Shizuishan Real Estate Network, Shizuishan Newspaper Outdoor Electronic Screen and other media. Fully integrate resources from all walks of life for our use.

3. Fine planning: from the exhibition name, exhibition time, venue, exhibition purpose, exhibition theme, exhibition purpose, exhibition schedule, exhibition features, simultaneous holding, real estate industry awards setting, exhibition scope, exhibition hall distribution, planning and booth setting, investment support for the conference, booth equipment, exhibition publicity and implementation, collection and printing of exhibition publicity materials and maps, exhibition description, exhibition process, opening ceremony, exhibition security and cleaning.

4. Strict implementation: First, our agency cooperates with the Municipal Housing Management Bureau, rationally deploys, properly divides the work, and puts the responsibility on people from beginning to end, from beginning to end; Second, the advertising department rushed out, from planning, coordination, investment promotion, advertising, publicity, exhibition, opening ceremony, renewal, exhibition cancellation, logistics, security, cleaning, service, publishing, map making, work permit exhibition, follow-up publicity to information feedback and return visits. , one by one responsibility to people, create posts and responsibilities, clear rewards and punishments, countdown work system, every day. 100% accumulated experience, exercised the team, increased the performance of the advertising department, and increased the income of the advertising department and individuals.

5. The exhibition fee is collected in time, and the exhibition is not allowed to enter without paying the fee. This method is very good, avoiding the situation of not receiving money after the meeting.

Second, the shortage.

1, investment promotion is not ideal, especially for furniture and building materials. Although there are objective reasons, too little efforts have been made in the coordination of peers, emotional input to customers and stimulating customers' desire to participate in the exhibition. There are also some serious problems in the process of attracting investment, such as simple methods, perfunctory, fear of hardship and fatigue, irresponsibility, etc., which lead to unsatisfactory investment promotion.

2. The cost control of this exhibition is not strict enough. Some money that should have been spent less has not been spent less, and it has been added too much temporarily, resulting in high cost.

3. The staff in this department are slightly lacking in the ability to deal with specific problems, which leads to some work not done well during the exhibition. What's more, they are not active, irresponsible and vigilant. Some people don't even know what to do, but they don't move when the leaders ask them to do it, which leads to chaos in the entrance and exit. No one cares about the real estate companies that don't participate in the exhibition, and no one collects their own things on rainy days, and they don't even know the situation.

4. There is a deviation between the commercial advertising volume and the expected value, so we must strengthen the improvement and make up for the deficiency. Through the influence of the exhibition, advertising in the fourth quarter will be off-season.

Due to our lack of experience and preparation for large-scale exhibitions, we lack emergency plans and backup plans in planning. When measures such as attracting customers are cancelled, there is no follow-up means, which leads to unsatisfactory attendance.

In view of these shortcomings, we must take them seriously, formulate measures and implement them as soon as possible, solve the problems on the basis, and ensure the smooth progress of all work in the future.

In a word, this exhibition has outstanding achievements, valuable experience and success in all aspects. It is a new starting point for us to embrace spring and move towards glory. We are full of confidence in this.

Summary of exhibition work and personal gains 3

The 25th Shanghai Glass Exhibition has come to an end. Compared with the 20 13 Beijing glass exhibition, our company has greatly improved in scale, exhibits and staffing, which has played a good role in promoting the company's brand and made our company famous in the glass consumables industry, which is inseparable from the efforts of all employees. All kinds of problems encountered in the exhibition have broadened my knowledge, gained a new understanding of the glass industry and gained experience from it, and learned a lot of professional knowledge that I can't learn at ordinary times. Now I want to sum up this exhibition, as follows:

First of all, the preparations for the exhibition.

In order to successfully participate in this exhibition, all employees of the company go all out and cooperate with each other:

1. Sales personnel have a deep understanding and familiarity with product knowledge, and keep in mind product performance, structure and parameters.

2. dressing the, the receptionist, faces every customer with a good mental outlook and sets up the company's mental outlook.

3. Prepare exhibition publicity materials, exhibits and office supplies.

4. The booth construction is based on the comparison of the schemes of various companies, and finally the company with high cost performance is selected to build the booth for us.

5. The production of corporate promotional videos, and the first promotional video of our company was made to promote the company's brand.

Second, the exhibition analysis

Our booth number is E7-278, which is located in the center of the consumables hall. No matter the scale or the design style of the booth, it should be among the best in the tool hall. I'm sure our company will show this exhibition.

Yes, it is a sudden emergence, which will cause quite a stir to the glass consumables industry. Although the foundation is not as good as several well-known brands that have made tools for 10 years, I believe that through the efforts of everyone in the company, these are not problems.

Third, audience analysis.

Tourists are divided into several categories:

1, exhibitors

2. People from other industries

3. People in the glass industry

4. People in the industry who want to know about the market

For us, we need a special observation ability to accurately judge which kind of customers belong to. For every visiting guest, we make a backup of customer information in time, exchange business cards with business cards, and do not register business cards, which is convenient for future business contact of the company.

Fourth, product competitiveness.

Whether as "buying" or "selling", the key is the product. Even if customers have purchasing needs, but there are so many similar products in the market, how can we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in product design, popularity, quality, price and so on. The increase of market competitors represents a huge market. How to effectively seize the market is the theme that needs to be considered in the future.

Generally speaking, customers are quite satisfied with our products, including packaging design and quality. As for price, since we are mainly engaged in trade now, it is very important to choose suppliers if we want to have a competitive advantage in price.

What should I pay attention to when choosing suppliers in the later stage?

The most important thing is how to maintain old customers and increase new customers when there are competitors. Improving the market share of our products is a problem that we can't ignore at this stage.

Verb (abbreviation of verb) exhibition effect

(1) appeared, which improved the visibility of the enterprise.

(2) Promote sales and business growth.

(3) Establish the confidence of employees.

Sixth, the shortcomings of the exhibition.

(1) booth design

As this exhibition is a 70-square-meter booth in cooperation with Dongguan Braun, the more conspicuous side is left to Braun, which also affects the sight of some visitors and indirectly affects the promotion of the company's brand.

(2) The clarity of the company's first promotional film is not enough. Because it was the first time, the proportion of the video was not adjusted well, which led to the promotion effect of the promotional film not reaching the expectation. This will be improved at the exhibition next year.

(3) Staffing

Due to the wide variety of products in the company, involving the whole glass processing and production process, the new employees' understanding of product knowledge is not very thorough, and some professional problems can not be communicated and explained with customers in time and accurately, which is also worthy of attention in future work;

(4) product display

Because the arrangement of the exhibits was planned before the exhibition, the exhibition was not actually considered.

Because of the location, the probability of cutting products being inquired by customers is greatly reduced, and it has been greatly improved after changing the display order of exhibits in time.

(5) Exhibition gifts

Most manufacturers in this exhibition have gifts, and the gifts are also divided into several grades, which not only attracts visitors to be more willing to know product information, but also can meet big customers. If we have some good gifts, we can also promote future cooperation.

The above is my summary of this exhibition. Generally speaking, through the efforts of all the staff, the exhibition went smoothly and the company brand was well promoted. I have learned something I haven't learned before, gained a new understanding of the glass industry, and realized that a company needs the cooperation and mutual help of all employees if it wants to operate healthily and orderly.

In the future work, I will further improve my professional knowledge and sales negotiation ability, maintain good relations with my colleagues, grow together with the company and witness the rise of China Bole!

Summary of exhibition work and personal gains 4

In order to further explore the European market, strengthen the publicity of China's nutrition and health products and their raw materials, and expand the export of such products, the China Council for the Promotion of International Trade 19971February 15 DocumentNo. 100 was approved by the China Council for the Promotion of International Trade. [20 10]0 1886 ".I organized 40 enterprises including Shaanxi Jiahe Plant Chemical Co., Ltd., Shanghai Laixin Chemical Co., Ltd., Zhejiang Medicine and Health Products Import and Export Co., Ltd., Suzhou Haobo Technology Co., Ltd. and Rongcheng Lily Biotechnology Co., Ltd. to go to Switzerland to participate in the" 20/0/0 "event.

I. Overview of the Exhibition

Swiss International Bio-Food Exhibition is hosted by IIR E-HIBITIONS LTD, a British professional exhibition company, and is exhibited once a year in Geneva, Switzerland. So far, it has been successfully held for 13 sessions. The biggest feature of this exhibition is that customers are concentrated and very professional, and the exhibits cover a wide range, including functional foods, functional drinks, cosmetics, botanicals, chemical over-the-counter drugs, marine biological products, vitamins, protein, essential oils, minerals and other raw materials and their finished products and production processes. This exhibition is the largest professional exhibition of nutrition, health care products and bio-food industry in Europe.

As one of the well-known exhibitions in the industry, more than 500 companies participated in the 20 10 exhibition. The exhibition lasted for three days, and more than 8,500 professionals from 77 countries participated in the exhibition. The number of visitors increased by nearly 5% compared with the previous one, among which customers from Europe accounted for a large proportion.

The influence of international bio-food exhibition is far more than one exhibition. Nearly 50 forums were held in the same period of the exhibition, and the audience of each forum was endless. The forum released the latest industry information and built an excellent communication platform for exhibitors and visitors. Everyone spoke highly of the exhibition forum.

Second, the China Pavilion and China enterprises organized by the Chamber of Commerce participated in the exhibition.

The Medical Insurance Chamber of Commerce has organized enterprises to participate in the International Bio-food Exhibition for 12 times in a row, and signed an exclusive agency agreement with IIR Company in 2003, and began to build the China Pavilion at the exhibition. In this exhibition, our China Pavilion covers an area of 436 square meters, an increase of 28% over last year. There are 40 exhibitors with the number of participants 1 10.

The organizer of this exhibition continued the practice of last year, organized a new product display platform for exhibitors free of charge, introduced the frontier products newly developed in the past year, and attracted the attention of our customers. There are 13 China companies exhibiting their new products in China Pavilion, including: Omega-3 fatty acids from Deyang Huatai Biomedical Resources Co., Ltd., soybean lecithin from Shandong Gushen Import and Export Co., Ltd. and Lovia from Guilin Rhine Biotechnology Co., Ltd., which are very popular.

All the participating companies in our exhibition group have made full preparations before the exhibition, so they can make full use of this exhibition opportunity to vigorously promote their products. According to incomplete statistics, during the exhibition, 40 * * * companies met with customers 1500, adding 300 customers. The actual turnover of exhibitors in China Pavilion is about 2 million US dollars, and the intended turnover is about 6 million US dollars. The main types of transactions are plant extract products, amino acid derivatives, fish oil and so on.

Exhibitors said that the overall effect of the exhibition was good, especially the visiting customers were more professional and the transaction probability was greater, which all achieved the expected exhibition effect. Among the 40 exhibitors in our pavilion, 2 1 companies have signed up for the next exhibition.

In addition, before the exhibition, the Chamber of Commerce issued required reading documents to all exhibitors in China, held a centralized meeting to publicize the relevant knowledge of intellectual property protection, and asked exhibitors to review all samples, samples, promotional materials and packaging. There was no intellectual property dispute during the exhibition.

Third, the market introduction

China is a big producer of traditional medicine, rich in medicinal plant resources, low in labor cost, with a large number of excellent professional and technical personnel and a huge domestic market, which can form industrial clusters and have the advantage of backwardness. The main products of health care products and biological foods exported by China to the EU are: plant extracts, Chinese herbal medicines, vitamins, amino acids, chondroitin sulfate, fish oil, green algae, Chinese patent medicines, health foods, etc.

1. Plant extract

At present, China's plant extract industry has formed a certain scale, with more than 300 specialized production enterprises, which can produce a variety of plant extracts. 80% of the products are exported overseas, and the main markets are Japan and the United States.

In 2009, the total import and export volume of plant extracts in China reached US$ 820 million, up by 36. 1% year-on-year, of which the total export volume reached US$10 billion.

655 million US dollars, an increase of 23.7%; The import value was US$ 654.38+0.6 billion, a year-on-year increase of 654.38+0.29%. From the perspective of export product structure, the largest increase in export volume is natural pigment products. From the analysis of a single variety, the export value of stevioside extract increased obviously. In 2009, the export of Stevia rebaudiana extract reached 84.3 million US dollars, up by 1.32% year-on-year.

2. vitamins

In 2009, vitamin products accounted for 6.29% of the total export of traditional Chinese medicine in health care industry and 12.5% of the total export of western medicine raw materials in China. In 2009, the export volume of vitamin products in China was146.3 million tons, which was lower than the same period last year.

5.93%; Exports exceeded $2 billion, down 3.44% compared with the same period last year; The average export price was 14. 15 USD/kg, up 2.66% year-on-year. Among the exported vitamin products, vitamin C and vitamin E are two pillar products, accounting for 65% of the export value of vitamin products; Other unmixed vitamins and their derivatives account for16%; B vitamins account for14%; Vitamin A accounts for less than 3%.

In 2009, the countries where the export volume of vitamin products decreased significantly were the United States, the Netherlands, Britain, Spain and Italy. Countries with a large increase in export volume include South Korea, India, France, Vietnam and Indonesia.

In recent years, the global demand for vitamins is on the rise. Since 2005, China's vitamin exports have maintained an annual growth rate of more than 5%. However, the outbreak of the international financial crisis has had a certain negative impact on the export of vitamin products in China. The vitamin consumption market is mainly concentrated in developed countries such as Europe and America, and these areas

This is the hardest hit area of the global financial crisis. In 2009, the export volume of vitamin products in China showed a rare negative growth for the first time, among which the export volume to major markets decreased by 10%, far exceeding the global average decline.

Fourth, the existing problems

1. With the rapid economic growth in China and the arrival of an aging society, the health industry in China is booming. However, product safety incidents, the establishment of laws and regulations, the improvement of standards and diplomatic pressure have undoubtedly brought great challenges to enterprises. Therefore, enterprises should strengthen the research on the international market, strengthen product research and development, improve enterprise management, strengthen industry coordination and communication, and strengthen communication with government departments in order to continuously improve their competitiveness.

2. Switzerland is a country with high consumption in Europe, and May is also the time when international conferences, forums and exhibitions are concentrated in Geneva. Hotels with convenient transportation are expensive and are saturated at this time. It is suggested that enterprises should book hotels at least three months in advance if they participate in the exhibitions organized by the Chamber of Commerce. In addition, the exhibition materials of many enterprises are also prepared by temporary printing before departure, and the quality and image of exhibition paintings and brochures are the same, without innovation. In the future, the Chamber of Commerce should strengthen the publicity and promotion in this respect, remind enterprises to make preparations for the exhibition in advance, and make the China Pavilion a display of China's trade, culture and spirit.

Summary of exhibition work and personal gains 5

The three-day exhibition finally came to an end, because it was the first time to participate in this large-scale exhibition, so it gave me a deep feeling. It is a great honor to attend the 13th Building Technology and Energy Conservation Expo, which is a good exercise for me and broadens my experience and knowledge. The company made a lot of preparations before attending the exhibition. As a new employee of the company, this is a rare opportunity for me to integrate into the group as soon as possible and get along well with my colleagues. Because my understanding of the company's products is not deep enough, some customers asked me some professional questions, which caught me off guard, so I was very familiar with the products before the exhibition, trying to make people think that you are ruthless and professional, but your colleagues are very good. When you encounter such a problem, my colleagues will help you solve it, which makes me feel that teamwork is very important. I also prepared some of my own works for this exhibition:

First of all, it is very important to make full preparations before the exhibition. The company attaches great importance to this exhibition, and it can be seen from the exhibitors that our company is still carefully preparing, which is inseparable from the attention of leaders and the cooperation of colleagues.

1. Know and be familiar with the products of the company. We act as a medium between the company's products and customers, and our introduction to products directly affects customers' purchase intention. Therefore, we should be very familiar with the characteristics and parameters of products, and only by explaining them clearly to customers can we reflect our professionalism. The company also trained us in this field before, but I still lack the professionalism of the products, so I still need to learn.

2. Team consciousness. As a team, cooperation is also indispensable. We should have a strong sense of teamwork. We are not individuals, but a group. Only when a team cooperates well and has a clear division of labor can we achieve the expected results.

3. Prepare promotional materials. The materials prepared for this company exhibition are relatively insufficient. I sent most of them on the first day, so I need to make more backups in the future to avoid embarrassing scenes.

Second, the preparation in the exhibition. As the saying goes, ten years work under the stage and one minute on the stage. The previous efforts were all for the success of the three-day exhibition.

Articles related to the summary of exhibition work and personal gains:

★ Participate in the exhibition and summarize 5 selected articles.

★ Five evaluation summaries of exhibition work

★ Model essay on summary report after the exhibition

★ Five short articles summarizing the work of auto show activities.

★ The latest selection of personal annual work summary 5 2020

★ Summary and Prospect of Short Personal Work in 2020 10 essay

★ Summary of personal work in the week of 2020, 5 essays and complete works

★ Personal work summary 800-word essay model essay 2020 latest five articles

★ 5 sales work summary articles

★ Summary of sales work in 2020