Clarins’ brand philosophy

Three million years ago, the earliest humans lived in peace with nature and had an inseparable relationship with plants. The Aztecs were familiar with more than 1,200 plant species and knew how to exploit their benefits. The history of using plants as medical prescriptions in China can be traced back to the 20th century BC. As for the Indians and Egyptians, they also have a very extensive understanding of the plant world, because plants can bring necessary substances to humans, such as oxygen, Vitamins, minerals, trace elements, etc.

Jacques Gooden, who studied medicine, deeply understands the power of plants. He is especially convinced that plant ingredients are safe, have no side effects, have no tolerance, and have cumulative conditioning effects during use. He then began to devote himself to researching how to use plants in skin care products to truly combine beauty and health. In 1956, the first bottle of purely natural extracted plant care oil was born. Since then, Clarins has begun to build a plant-based beauty kingdom.

C-L-A-R-I-N-S, the seven-letter beauty philosophy

Clarins—the seven English letters of the Clarins brand, conveys the brand’s profound connotation and beauty concept. Through their interpretation, Perhaps you can understand why it has become a shining name in the field of modern cosmetics:

C=COMMUNICATION

Clarins advocates simple, direct and sincere communication, and does not promise that products will bring miracles , but I believe it can bring real improvement to the skin.

L=LISTENING Listening

Mr. Gooden has always believed that listening is the key in the field of beauty and medicine. First of all, we must listen to the guests' voices, face their problems, and then help them solve the problems. Clarins has insisted on asking customers to fill out information cards and feedback forms at the counter for many years, in an attempt to understand women's deepest desires, or to understand their feedback after trying new products.

A=AUTHENTICITY Reliable

Clarins was first sold in professional beauty salons, and the founder of the brand, Mr. Jacques Gooden, has a medical background, so he has always adhered to the high standards of professional beauty salons. When it comes to product research and development, the pursuit of product quality and effects has always been striving for excellence, even at the expense of spending more time and energy. For example: when researching an anti-aging hand cream, everyone hopes to achieve the perfect effect of protecting hands like a pair of invisible beauty gloves. The laboratory staff made 151 different formulas of hand cream in one day, and it was not until the 152nd formula that the team experts were finally satisfied. Up to now, the product sold over the counter is still this product developed in 1977. The formula has not been modified in any way, but it has a good reputation and can be called a classic. Clarins has won many awards for its excellent product effects and innovative spirit in awards issued by beauty and fashion magazines around the world every year.

R=RESPECT Respect

Respect customers, respect the environment, respect suppliers, and allow customers to enjoy value-for-money products and services at friendly prices. In Clarins' corporate culture, equality, respect, maintenance and sharing are consistent principles. The company has established a "sustainable development" department so that all production processes, raw material acquisition, procurement, factory waste treatment, and even the business practices of branches around the world must take environmental protection as the highest principle, and actively participate in environmental protection in places such as the Alps. Protection projects; implement the "fair trade" mechanism and the seedling sustainable fund to give back to poor areas that provide plant origins to ensure their commercial trade equality and sustainable development.

I=INNOVATION Innovation

“Plants are natural gold.” With more than 50 years of experience in plant skin care, Mr. Gooden leads his team to constantly innovate and change, starting from natural plant ingredients. Finding inspiration in it gives Clarins unparalleled strong scientific research strength in the industry.

Every year, the company spends huge sums of money on product research and development, insists on using simple, environmentally friendly packaging, and offers rich, diverse and effective products to customers, and has pioneered many innovations in the beauty industry, such as: successfully overcoming the technical difficulties of water and oil separation formulas. "Complex Vitality Essence" combines 42 highly effective anti-aging ingredients in one bottle; proposed the concept of body shaping and slimming, becoming a leader in the field of body beauty; was the first to discover the cellulite phenomenon, and launched the "Complete Slimming Essence Cream" that is popular around the world "; He was the first to launch a firming face slimming cream and an oil-free eye formula that made Asian women crazy. In 1991, he proposed the impact of environmental pollution on the skin and added e3p anti-pollution complex to facial cream... These pioneering achievements, It has played an important role in promoting the development of beauty in the world in the past half century.

N=NATURE

Since the first bottle of pure plant body care oil, Clarins has been insisting on using high-tech to extract raw materials from natural plants for more than half a century. In order to maintain the special effects of plants, Clarins uses plant raw materials that are collected and cultivated in their natural environment as much as possible, and dispatches a dedicated team of plant experts to travel to every corner of the world in an effort to find more magical and effective plant active ingredients. At the same time, Clarins is deeply aware of the company's responsibility to the environment: because herbs and flowers allow us to discover beautiful energy, and only when the natural ecology continues to thrive can this energy be endless. Therefore, every botanical ingredient used in Clarins’ products must be carefully selected to ensure that endangered species are not included. Since 1989, the company has never conducted animal experiments, and since 1990, it has never used animal extracts. It safeguards the sustainable balance of nature and fulfills its commitment to "take from nature and give back to nature."

S=SERVICE Service

“Don’t hire beauticians who can’t smile.” This is one of Clarins’ conditions when recruiting beauticians. Whether it is a department store counter or a professional beauty salon, Clarins insists on treating customers' various needs with smile service. Instead of overwhelming advertising, Clarins uses customer information registration, information feedback, and the distribution of a large number of free samples to allow customers to experience and provide timely feedback on the product effects and service quality we provide, with a view to continuous improvement and better service to customers.