Should the focus of enterprise management be the maintenance of old customers or the development of new customers?

One. ? As the saying goes, it is better to develop ten new customers than to maintain one old customer. Facts show that the significance of developing new customers is far greater than maintaining old customers:'

1. Because the judgment basis of business decision is not only the cost, but also the expected income. As long as we observe the job requirements of salespeople in the recruitment information, we can make a judgment: the most important thing for enterprises is to develop new customers. Getting new customers means new market growth. The benign development of enterprises will inevitably require new market space, and the growth space brought by new customers is full of imagination space.

2. The inevitability of losing old customers. First, old customers reduce their demand because of their shrinking business; Second, old customers may choose other partners. It is too risky to bet all business growth on old customers.

Therefore, developing new customers is the sunshine avenue where enterprises grow and develop. Developing new customers helps to eliminate unqualified old customers.

2. Don't neglect to maintain old customers in business;

In the process of sales, old customers save the cost of attracting customers such as advertising and promotion. Therefore, the development cost of old customers is very low.

In the after-sales link, old customers need lower after-sales expenses, mainly because old customers have used products and are familiar with related operations and use.

To sum up, enterprises should attach importance to developing new customers and don't neglect to maintain old customers!