Guizhou Guicha (Group) Co., Ltd. - Deeply cultivate the market and promote Guizhou tea.

“The goals and tasks put forward by the Fifth Plenary Session of the Central Committee of the Communist Party of China reflect the new characteristics and new requirements of the high-quality development stage. We must closely adhere to the spirit of the Plenary Session, continuously strengthen innovation capabilities, and accurately grasp the future of the matcha market in the field of food applications. With the rise of tea, we must do a good job in source quality management, ensure safety, do a good job in the market, and improve quality so that more people can drink clean tea.” On November 16, a theme party day was held at Guizhou Guicha (Group) Co., Ltd. At the event, Lan Fangqiang, manager of the company's alliance affairs department and party branch secretary, shared with colleagues his experience in studying the spirit of the Fifth Plenary Session of the 19th CPC Central Committee.

Guicha Group is the most internationalized enterprise in Guizhou’s tea industry. It is a modern tea enterprise with a full industry chain integrating tea planting, research and development, production, marketing and tea area tourism. It has an annual output of refined tea. The comprehensive production capacity is 3,000 tons of red emerald, 4,000 tons of matcha, and 10,000 tons of bulk tea. In recent years, the group has integrated the province's resources and led more than 61 tea companies in the province to embark on a successful international industrial development path.

At present, Guicha Group's brands "Emerald", "Ruby" and "European Standard Matcha" are sold to more than 30 large and medium-sized cities in China such as Beijing, Shanghai and Guangzhou, and have successfully entered more than 10 countries including the United States and Australia. countries and regions. In addition to traditional channels, it has also created a new model of "wine and tea integration", cooperated with Moutai, Yanghe and other companies to improve brand awareness and reputation, and carried out all-round sales through e-commerce platforms such as Tmall and JD.com.

In addition, Guicha Group also relies on 140,000 acres of top-quality exclusive tea gardens to develop a series of tea products suitable for beverages, which can be used as base tea for new tea drinks, beverage extraction, etc. At present, Guicha Group has formed a strategic development layout of "famous tea, matcha, and beverage tea", and has always been committed to promoting the production of clean Guizhou tea. In July this year, Guicha Group also successfully passed the AIB certification - the "AIB International Unified Inspection Standard" of the North American Wholesale and Retail Baking Industry Association. This is an important symbol of Guicha Group's "standardization, cleanliness and scale".

"In the future, we will continue to make efforts in modern management, large-scale construction, standardized production, global marketing, etc., to increase the company's product research and development innovation capabilities, enhance the company's brand influence, and enhance the company's quality core competitiveness to ensure the rapid, steady, sustainable and healthy development of enterprises," Lan Fangqiang said.