The advertisement is not well done.

Advertising is a very good major with very good employment prospects. Advertising has a great influence on the whole social culture. Therefore, in addition to promoting specific commodities, advertisements also promote specific social values. One of my senior high schools is majoring in advertising in Zhejiang University. I also asked her some information about this major. Let me introduce it in detail.

0 1- personal feelings

My high school classmate told me that the essence of advertising is implantation. Can you change the behavior and values of a group of people through the content you create, and openly study the humanity and industry rules behind each brand you consume? Advertising always deals with people, you can meet different interesting people, and your social circle will become bigger and bigger.

Advertising film

If you are an advertising major, you should pay more attention to practice, and usually your professional study is more in line with reality. However, due to some problems in the arrangement of teaching plans, sophomore courses are relatively idle in junior year, which is indeed a problem. But on the whole, it gives students a lot of space, which requires us students to grasp it ourselves. This major is suitable for all students who are interested in advertising and want to work in advertising in the future. Institutions choose to recommend Peking University, Tsinghua, Zhejiang University, Nanjing University and Tongji University. These institutions are excellent in advertising, and they are all 985 institutions. Students with strong ability can regard these institutions as their own goals.

2002-My high school classmates who introduced me professionally told me that their advertising studies mainly studied the history, theories, strategies, basic theories and knowledge of advertising activities, involving advertising, communication, art, marketing and other disciplines, and received basic skills training in modern advertising planning, design and production, and carried out creative planning, design and production marketing management of advertisements. For example, banner design of website advertisements, planning, shooting and production of advertising videos, and advertising on social platforms such as WeChat and Weibo.

Advertising concept

As far as I know, journalism and advertising are both journalism and communication majors, but the main difference is their contents. Advertising studies advertising and journalism studies news, so their subjects are different. Both majors are good. If you choose, it depends on what field the students want to study.

03- Specialized Courses Advertising Specialized courses include: Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, Advertising History, Advertising Copywriting, Advertising Operation and Management, Advertising Media Research, Advertising Camera and Photography, Practical Art and Advertising Design, Computer Graphic Design, and Advertising Effect Research Methods. Market research and analysis, public relations, Chinese and foreign advertising laws and regulations and advertising professional ethics.

Curriculum schedule of advertising junior year

My classmates told me that the course of this major is relatively easy to learn as a whole, but in the process of learning this major, teachers will repeatedly emphasize innovation and let them integrate their own ideas. In the process of learning, they also need to have a deep understanding, which is very important. If innovation is done well, it will also be of great help to future employment.

04—— Employment Prospects Students told me that after graduation, their former seniors and seniors were mainly engaged in advertising management, advertising planning, creativity and design, marketing planning, market research and analysis in news media advertising department, advertising companies, market research and information consulting industries, enterprises and institutions. The corresponding jobs are: graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruitment specialist, planning manager, etc. These jobs are all very good.

Salary level of advertising specialty

On the whole, the advertisement is really good. At present, advertising is a sunrise industry. And it will only get better and better. Whether you plan to do technology or marketing, it is a good choice for yourself. Advertising major has a good employment prospect. Students who are interested in advertising can consider it.