How does Huawei sell well in Finland?

Finland, located in northern Europe, gave birth to Nokia, the former mobile phone overlord. At its peak, Nokia once occupied more than 40% of the global market share and sold more than 654.38 billion mobile phones.

Now, in this cold land, it is another scene.

Wang, president of Huawei's consumer business in Northeast Europe, revealed in an interview with Interface News that in the mobile phone market in Northeast Europe, Huawei's average market share has reached 20%, keeping pace with Apple and Samsung, ranking in the top three. In some countries, including Finland, Huawei's market share even ranks first. So how did Huawei do it? Let me introduce you:

First, open the fragmented market

Because Finland can be said to be a multi-ethnic, multi-ethnic and multi-cultural region; The degree of economic development is also very uneven. Wang Yanming said, "This is a highly decentralized market." Therefore, from 20 13, Huawei gradually stopped promoting low-end products in the northeast European market and introduced high-end products to the local area. In Tony's view, this is the turning point of Huawei's mobile phone in Northeast Europe.

Therefore, in the local area, Huawei naturally needs to formulate different marketing strategies according to the cultural background of different countries, and the global unified publicity method may not be effective. Therefore, Huawei promoted several kinds of mobile phones according to local culture, and matched them with corresponding packages to integrate the fragmented market.

Step 2 enter the high-end market

When Tony summed up the current market situation in Northeast Europe, he described it as a "spindle structure".

"In the past, there were many high-end machines and low-end machines in the Northeast European market, and the polarization was more serious. Relatively speaking, Huawei's strategy is to seize the middle market space. " Tony said.

In the Northeast European market, especially in the Nordic region with strong consumption power, the high-end market with a price range of more than $500 is still occupied by two giants, Apple and Samsung. Huawei began to enter the high-end market through Mate7, which made people aware of it and gained a certain position in the high-end market such as Mate8.9. 10. However, the characteristics of the products have also given Huawei a place and made huge profits.

Summary: Through the above two points, Huawei has become the boss of Finland. I hope Huawei will get better and better and stabilize the market.