COHIM exhibition training for exhibitors

28 has gradually gone, and 29 has arrived. Visual merchandise, display design, window design, display training, visual merchandising, home display design and other related professional terms are increasingly accepted and valued by the market, commercial field and recruitment market. Exhibition design belongs to the category of visual design, which is to improve the added value of brands and promote the sale of goods by understanding brands and goods and using artistic design methods, thus influencing and leading the lifestyle. The exhibition design industry is an inevitable product of economic development and a comprehensive art of building commercial life. It is a perfect collection of advertising, ideological, artistic and commercial.

in the development of more than four years, display design has brought unexpected market effects to the brand. From all kinds of recruitment, we can see the items of recruiting display designers, which shows that employers attach importance to display design.

Exhibition Holy Land

In the retail industry, the role of the exhibitor is very important. The task of the exhibitor is to design and realize the collocation and placement of seasonal clothing in the store, and ensure the consistency of the visual effect of the store. Exhibitors will adjust the structure of each store according to the brand image and the market policy of the enterprise. Let the products be displayed inside the store and in the window to improve sales. Exhibitors need to train the sales team of the store to ensure the continuous maintenance of the store's vision. The brand image design, terminal visual presentation, and the continuation of display standards are all new concepts of VMD. The image of

annual display plan

determines the brand's position in customers' minds. And good visual communication is the guarantee of corporate image. Only when the image of the store conforms to the overall image of the brand can we play the role of "silent salesman". By creating a good shopping environment, consumers can understand the artistic conception of the brand, which not only increases sales, but also enhances brand image and brand reputation.

From MAXMARA, an international elegant women's clothing model, to ADIDAS and NIKE, which are sporty, fashionable, energetic and youth-oriented, leading brands of women's clothing in China, such as Yaying and Zhuo Ya, are numerous and numerous. Marronnier, who is committed to developing exhibition design in China, has created one exhibition plan after another with brand style, design concept and fashion trend, and can increase the rate of consecutive orders to the maximum.

Grand Prix

The 4th Kohim International Exhibition Designers Festival and the 2nd IDDF Gold Award Ceremony

Theme: Gathering Creativity and Inspiration

Time: December 12th, 29

On December 12th, 29, the 4th Kohim International Exhibition Designers Festival and the 2nd IDDF Gold Award Ceremony will be held in Beijing. This is a grand gathering of inspiration and creativity!

At that time, many well-known domestic media, fashion enterprises and international visual agencies will gather in Beijing to enjoy the grand ceremony. It is not only a festival for China exhibition design industry and all exhibition designers in China, but also a big gathering of China fashion industry! Enterprises, media, government, designers and international friends are all gathered here, and new ideas, new friends and new markets will be born in this grand event. As the organizer of this festival, we hope that every fashionista who loves fashion and is interested in developing the fashion industry in China can join in it!

The 7th Cohim International Exhibition Designers Festival

Event theme: In the name of fashion

Holding time: December 15th, 212

The 7th IDDF Exhibition Designers Gold Award Ceremony with the theme of "In the name of fashion" and the 213-214 China Fashion Vocational Education Trend Conference were held in Beijing 798 International Art Zone on December 15th, 212. This ceremony is like a magnificent and colorful grand ceremony of the century, attracting the attention from all over the world. Many senior exhibition design authorities and bright new talents of brands are gathered together, and the persistent enthusiasm and permanence of exhibition design are grandly staged. * * * Together, we will spend this collection night worth remembering by all exhibition designers! The highly anticipated 212 Gold Award for Display Designers, Outstanding Home Furnishing Designers of the Year, Best Window Design Award of the Year, Best Design Team of the Year and Best New Display Designers of the Year were also announced, and many designers from Chinese mainland were honored.