Qixi Festival event planning

About Chinese Valentine's Day event planning template collection 7 Chinese Valentine's Day event planning chapter 1

★ Series of activities one: Pray for eternal love and unity

< p> Activity location: Zushan Wanghai Zen Temple

Activity time: Afternoon on xx, xx

Morning on xx, xx

Activity content:

Lock your life: sign in at the park, arrange for tourists to buy a love lock at the entrance of Zushan, engrave the names of the couple, lock it on the chain to pray for love: attend the Wanghai Zen Temple to hold a blessing ceremony, and buy a special love lock from Zushan The blessing sachet symbolizes the beautiful love that will last forever.

★ Series 2 activities: Join hands to release animals at Juyuan Waterfall

Activity location: Zushan Wanghai Zen Temple

Activity time: 8:00-10 on xx, xx : 00

8:00-10:00 on xx, xx

Activity content:

Organize a life release activity in front of Zushan Wanghai Zen Temple and set up a wishing boat , for visitors to wish for love and health.

★ Series three activities: Meeting on the Magpie Bridge on the Chinese Valentine’s Day ***Building a Fortress of Love (Chinese Valentine’s Day theme day)

Activity location: Sand Sculpture World

Activity time : xx, xx, 9:30-11:30

Activity content:

Qixi Festival Magpie Bridge Reunion ***Build a Fortress of Love: Organize lovers to participate in the Sand Sculpture World For the sand sculpture competition, use something that can symbolize their love as the theme. After completion, explain to everyone why you made this sand sculpture and what it means (love story). Let all visitors vote on the spot (such as heart-shaped cards, insert their favorite sand sculptures) (above), select the top three. All participants will receive a mystery gift.

★ Series of activities four: Faith in the future, true love continues

Activity location: Jinshawan

Activity time: xx, xx

Activity content: Write a letter to yourself, seal it on the spot in the sand sculpture scenic spot, and open it one year later during the Chinese Valentine's Day. Read the letter you wrote to yourself at that time.

Registration matters for the Chinese Valentine's Day Love Party event

l. The event is scheduled to be held from xx, xx to xx, xx, 20xx.

2. The registration time is scheduled to start on xx, xx, and the registration locations are all major travel agencies in Beijing, Tianjin, Tangshan, Qinhuangdao, and xx city.

3. All participants will eventually have the opportunity to win pure gold jewelry worth 8880 and a honeymoon trip to a Southeast Asian beach.

4. For details, please consult the major registration points or call the organizing committee. Chinese Valentine's Day Event Planning Part 2

Someone has said: In our life journey, we will always meet someone who will complete the next journey with us hand in hand. Have you found him or her yet? Don't let time slip by in vain, cherish every moment you spend with her. Saturday, August 2, 20xx, is the seventh day of the seventh lunar month - the Qixi Festival, also known as the Qiqiao Festival, the most romantic festival among my country's traditional festivals, and is also considered the "Chinese Valentine's Day". On this romantic day, tell her your thoughts and treasures. On the night of Chinese Valentine's Day, give a bouquet of roseonly eternal roses to the one you love most in your heart. Believers will get love, love is the only one, and you can only give it to one person in your life!

Event time: 20xx-7-29 6:00 pm to 20xx-8-1 4:00 pm

Event prize: roseonly eternal rose

Event Method:

1. WeChat users, add the David Legend public account (WeChat ID: david65868913) and reply to the "Qixi Festival Event" to participate. At the end of the event, we will select three of them and send them "roseonly eternal roses".

2. Weibo users follow @DavidLegendaryArtOrganization and @three other friends, tell your love, and your story with them will have a chance to get a quota.

1. The Legend of the Everlasting Flower of the Chinese Valentine's Day

When the war spread to a small town in southern Europe, a loving couple was about to part ways. The boy needs to be brave and determined to participate in a decisive battle to defend his hometown and relatives. Girls know that their beloved boys have to go through a baptism of blood and fire like men, and they know even more that this time they say goodbye, they may never be able to go home again, just like their fathers and brothers. Neither boys nor girls want to talk about the future. They kissed each other goodbye with a smile, but held their hands tightly and refused to let go for a long time. They knew that their future was only in God's hands.

The boy left the girl a rose with morning dew just picked from the garden and a letter sealed with red wax. As promised, the girl opened the envelope only after she could no longer see the boy's back. The boy told the girl that when the last petal of this bouquet of roses fell, it would be the time for her to forget him and start her own new life.

The girl stubbornly held back her tears, put the bouquet of roses in the vase, clasped her hands on her chest and prayed to God, praying every day.

When the war and bloody news kept coming, those roses seemed to know the girl's thoughts. There was no dew, no fresh juice, and even the fragrance gradually faded away, but there was still no word from the boy. Miraculously, none of the petals of the flowers in the vase fell off. Finally one morning, the tired boy, wearing a triumphal robe and carrying scars, returned to the girl's doorstep. From then on, they held hands for the rest of their lives and were never separated again. There is also a handful of dry but still standing roses.

As a result, the story of the lovers being favored by the God of Luck has been passed down. To this day, whenever a boy and a girl fall in love in Europe, they will keep a bunch of roses. Or the tradition of placing petals in a Bible, or making an everlasting flower that never fades. Pray to be as happy and lucky as them until eternity.

Note: The list of lucky users will be announced at 5:00 pm on August 1, 20xx. Please leave your contact information so that we can contact you. The final interpretation right of this event belongs to David Legend Art Agency. Chinese Valentine's Day event planning part 3

1. General idea

Chinese Valentine's Day is the traditional Chinese Valentine's Day. As Chinese people increasingly cherish China's traditional culture and folk festivals, and businesses every year With great publicity and hype, Chinese Valentine's Day has become one of the must-celebrate festivals for couples. This promotional plan mainly proposes two large-scale promotional activities closely following the Chinese Valentine's Day theme to coordinate with the promotional activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine’s Day, it is recommended that the mall’s annual Autumn Diamond Jewelry Festival for the wedding market be launched on Chinese Valentine’s Day to promote the festival and take advantage of the huge business opportunities of Valentine’s Day. Give Diamond Jewelry Festival a good start.

2. Event time:

August XX (Monday) August XX (Thursday)

3. Store layout

In order to match the Chinese Valentine's Day theme, it is recommended to erect a magpie bridge in the shared space of the shopping mall. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, green plastic grape vines are used to decorate the main entrance doorposts to resemble a grape trellis. Create a rich traditional Chinese Valentine's Day atmosphere.

IV. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old good relationship 200* xx Diamond Jewelry Festival

[Theme Explanation] The theme of this event is planned to be a century-old store; a century-old marriage, focusing on the wedding market, with clear positioning, and the most competitive brand reputation of the gold jewelry store in xx shopping mall Highlight your advantages and attract target consumers with integrity and blessings.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. Over such a long period of time, promotional activities should be layered. , staged. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival begins romantically, with seven dazzling gifts to choose from.

During the event, if you purchase diamond jewelry products for a total of 3,000 yuan, you will be able to choose one of seven discounts.

77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,

77 yuan discount coupon for women’s clothing, 10% off clothing accessories, 40% off card for Chinese clothing 20% off wedding photography card.

3. Exhibition creativity

Each jewelry brand launches several special promotion models for Valentine’s Day, which can be expensive and expensive, or specially designed for Valentine’s Day, with dried flowers. Creative combinations are displayed, and a transparent glass cover is placed on the outside to highlight the classic models from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, forming an irresistible temptation for consumers. . Women are often compared to flowers. The combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract the attention of consumers and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic Chinese Valentine's Day, Lucky 77 .

77 romantic gifts worth more than 100 yuan are available on a first-come, first-served basis.

　(2) Activity planning

The in-store merchants will provide 77 products as gifts. On Saturdays and Sundays, an activity area will be set up in the *** sharing space to create a large kt version of the picture. are the names and pictures of the 77 gifts. According to convention, all products are divided into department store clothing and gold electrical appliances. During the event period, consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. , the first person who meets the conditions will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of no less than 100 yuan. If the product price is generally higher, you can use 100 yuan to offset the gift. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

　(4) Preparation of promotional materials

　①Kt version design and production

　②Activity rules description water sign

　④Activity venue requirements Tables and chairs

2. Other promotions

(1) Buy a Valentine’s Day gift and receive a cross-talk couple’s ticket package. During the event, if you purchase a Valentine’s Day gift with a single ticket of RMB 770 or more, you will receive a cross-talk couple’s ticket as a gift. Package.

(2) Romantic Magpie Bridge, during the love conveying event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 770 yuan or more, you can enjoy free EMS express delivery in China, conveying romantic affection to lovers separated in two places. Chinese Valentine's Day event planning part 4

1. Promotional form and content

(1) Before August 1st

Publish notices in various media, Chinese Valentine's Day Oriental Lovers Festival promotion plan.

1. Contact the mainstream media in China and Chongqing to publish relevant notices about the event.

2. Starting from July 20, Jiangjin TV Station will broadcast the "Chinese Valentine's Day" countdown advertising slogans, event introductions and Jiangjin tourism image videos at prime time; Jiangjin News, Jiangjin News Network, Jiangjin District The Government Public Information Network, Jiangjin Tourism Network and other online media published the "Qixi Oriental Valentine's Day" countdown advertisement in a prominent position on the homepage (front page).

3. Starting from July 20, Jiangjin News Network, Jiangjin District Government Public Information Network, and Jiangjin Tourism Network will publish an introduction to the event and Jiangjin Tourism; on July 30, Jiangjin TV Station and Jiangjin Newspaper will publish The activity introduction and the introduction of Jiangjin tourist attractions related to the activity.

(2) August 2nd - August 3rd

Conduct focused publicity and reporting on the "Qixi Oriental Valentine's Day" love ceremony.

1. China-Chongqing media publicity: Starting from July 28, business invitations will be sent to China-Chongqing media to report news clues.

2. District-level media publicity: Relevant personnel from the district news agency and district radio and television stations intervened in advance and carefully planned; from August 2 to 3, the district news agency sent key journalists and photographers to interview and conduct interviews. Reporting activities with pictures and texts; the district radio and television station dispatched key reporters to ensure that the entire event was filmed, and the activities were publicized and reported in the form of dynamic news, in-depth reports, special reports, etc. in columns such as "Jiangjin News" and "Second Live Broadcast Room".

3. At 7:00 a.m. on August 2,

The media gathered at the Jiefangbei in Yuzhong District, Chongqing to interview and report on the entire event.

(3) Follow-up activities from August 4th to December 28th (every weekend)

1. The content and specific time of the activities are to be determined

2. Zhongyu media publicity: The District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town provide news clues. The District Committee’s External Publicity Office is responsible for contacting Zhongyu media for publicity and planning the "Qixi Oriental Valentine's Day Activity Promotion Plan."

3. District-level media publicity: The District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town provide news clues, and the District News Agency and District Radio and Television Station conduct timely interviews and reports.

2. Activity schedule

(1) August 2

7:30

99 pairs participating in the "Love Ceremony" Couples took a happy photo at Jiefangbei

　8:00

99 couples walked from Jiefangbei to the float on Kuixing Tower

　8:30

< p>99 couples took a float from Kuixing Tower to the main venue square of Zhongshan Ancient Town

10:00-11:00

The "Love Ceremony" ceremony was held at the main venue of Zhongshan Ancient Town

p>

　11:30

From the main venue to the ancient town to participate in the Sunxi River Magpie Bridge Festival

　12:30

The old street of Zhongshan Ancient Town is 999 meters long Banquet

　14:00—14:30

Tour the "Love Square" at the mouth of the river to make love vows and lock the same heart lock

　14:30—15:30 < /p>

Drive from Youduhekou to Simian Mountain, stay at Simian Mountain Star Hotel and change your wedding dress

　16:30

Simian Mountain Wangxiangtai Waterfall

p>

Waterfall Wedding Photography

20:00

Bonfire Party (Xingsu Lijing Hotel Plaza)

(Tuesday) August 3

　8:00

Depart from the hotel to Dahonghai Scenic Area

　9:00

Take a boat trip on Dahonghai

　11:30

Return to Xingxiu Lijing Hotel for lunch

　12:30

Return to Chongqing and end the pleasant activities and journey

< p> 3. Work requirements

1. Unify thinking and clarify responsibilities.

All units must attach great importance to the importance of media publicity in expanding the impact of activities, and at the same time fully realize the interactive nature of event publicity in enhancing media impact.

The media under the jurisdiction of Chongqing Daily Newspaper Group will be arranged by the newspaper group (coordinated by the Tourism Bureau); other central and Chongqing media and district-level news media will be invited or arranged by the Propaganda Department of the District Committee and the External Publicity Office of the District Committee. The first draft of the press release for the "Qixi Oriental Valentine's Day" Love Ceremony was provided by the District Tourism Bureau, and the Propaganda Department of the District Party Committee was responsible for checking it. Led by the Propaganda Department of the District Party Committee, the District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town implemented designated personnel to be responsible for the reception of media reporters.

2. Organize carefully and take the initiative to innovate.

Focusing on the theme of the "Chinese Valentine's Day Oriental Valentine's Day" event, all units must carefully plan, implement detailed operational plans, proactively connect with relevant departments, and send out capable editorial staff for in-depth interviews to conduct comprehensive and accurate , promote the progress of the entire activity in a planned and step-by-step manner. Each unit must give full play to its own advantages, enhance the initiative, enthusiasm and creativity of publicity and reporting, and strive to enhance the pertinence, effectiveness, attractiveness and appeal of publicity and reporting.

3. Strict discipline and strengthen management.

All units must enhance their awareness of the overall situation and responsibility, carry out interview activities conscientiously, and prevent confusion and mistakes while busy. The district news agency must do a good job in collecting text and image materials, and the district radio and television station must do a good job in collecting audio and video materials.

Chinese Valentine's Day Event Planning Chapter 5

1. Activity Theme

A lifetime of love, sincere expression of love

Activity (1) Theme: Chinese Valentine's Day lovers, true love is unlimited< /p>

Activity (2) Theme: If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me and you will get a prize

2. Activity Time

July 30, 20xx to August 2, 20xx

III. Target audience

1. Activity (1) is aimed at the target audience: aged 23 Between the ages of -45 years old, tastefully dressed, especially men and customers who drive private cars;

2. Activity (2) is aimed at the target audience: participants of activity (1) and members of cosmetics stores Husband (or boyfriend);

3. The target audience of activity three: participants of activity (2) and all women participating in the selection;

4. Activity content

Activity (1): "Qixi Festival Lovers, True Love Is Unlimited" Special Promotion

During the event, all men can purchase the "Romantic Heart Gift for Couples" special package (valued at RMB 999) in our cosmetics store. Give it as a gift to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support and help in the past year; our customers can also promote it at the same time (lovers enjoy *** Event discounts);

The Beauty Card can enjoy nine special discounts:

1. Select our store’s products for RMB 600;

2. Select our store’s after-sales beauty care Project four times;

3. Receive a set of "Unlimited Love" customer product gift box (special packaging) worth 399 yuan for my wife (girlfriend);

4. On August 2, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;

5. Receive a brand-name men’s belt (or brand-name shirt, Wallet);

6. Receive a men’s facial cleanser as a gift;

7. Men’s kidney care as a gift;

8. Love as a gift A vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

9. Receive a 10% discount if you place the order on the same day;

Note: Or the wedding time is on Those who are more than three years old (including three years, subject to the marriage certificate) can get an additional 10% discount (10% discount)

Activity (2): "If you love me, just say it bravely" Love Vow Expression Activity

During the period from July 30 to August 2, 20xx, all men who purchase the "Romantic Heart Gift for Couples" special package and the husband (or boyfriend) of our store members, note: there is no need to purchase " "Romantic Heart Gifts for Couples" special package) you can receive a love vow card in our store, write your own touching love words, and paste it on the heart-shaped board at the entrance of our store, so that everyone can witness their feelings for their lover and let their love Love is eternal!

Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity

During the activity, all female friends can receive it A coupon for the best love words selection, select the best love words expression in your mind for various awards. All female friends who participate in the selection can receive an experience coupon (or ×× yuan voucher) from our store, and participate in the lottery Activities and get exquisite prizes;

The results of the selection will be announced at 17:00 on August 2, and the "Most Touching Love Words Award", "The Most Creative Love Words Award", "Best Popular Love Words Award", The winners of five awards including "The Most Simple Love Words Award" and "The Most Humorous Love Words Award" will receive a free Western restaurant couple's set meal (or a free couple's movie set); at the same time, several winners will be selected to participate in the selection (award and Prizes are determined by the cosmetics store);

5. Promotion of the event:

1. Key publicity time: five days before the event

2. Promotional means: a , dispatch (theme: a letter to a man,); b. hanging banner (activity theme); c. poster posting or x exhibition stand display (activity content description); d. newspaper clip; e. Chinese Valentine's Day couple advertising balloon promotion (Heart-shaped pink balloon);

6. Notes for the event:

1. The leaflet must be provocative and infectious, and propose the most reasonable, romantic, and The most considerate reason, in order to impress the target audience - men;

2. Key points of publicity words: Emphasize that sending a "romantic gift for lovers" special package is the best gift to the wife (girlfriend) Caring is the actual performance of love;

3. Set sales targets for the event and decompose them into corresponding task indicators for each store clerk. After the event, rewards will be given based on the achievement rate.

4. Cosmetics stores must be properly decorated to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store Pay attention to the interference of urban management when making heart-shaped boards;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event;

6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and cosmetics store. Chinese Valentine's Day Event Planning Chapter 6

1. Event Time:

Chinese Valentine's Day

2. Event Name:

"Love for Chinese Valentine's Day, "Meet the Stars"

3. Event content

1) "The night becomes more beautiful and you will never be alone on Chinese Valentine's Day" A large-scale intimate date party for talented men and beautiful women

500 square meters in the south square of the hotel Carefully arranged, various leisure tables and chairs are placed, and soothing and romantic background music is played in the square. In-house guests can enter for free with their room cards, while other customers can enter with their admission tickets. The site is equipped with beverage sales points, snack sales points, Chinese Valentine's Day merchandise sales points, etc. All guests who come will have the opportunity to draw a Chinese Valentine's Day surprise prize worth 5,000 yuan in jewelry. In addition, all men and women who have a successful date will receive a beautiful gift as a souvenir.

2) Guest rooms:

On the day of the event, a special "Qixi Festival" guest room is launched. The superior double room in Building 1 is 428 yuan/room night, with free buffet breakfast for two people and free boutiques the next day. One rose, one free fine red wine, one exquisite lollipop, and two performance tickets.

3) Catering:

The restaurant launches

277 yuan Chinese Valentine’s Day set meal (includes a set meal for two, a bottle of red wine, a bottle of rose,)

RMB 577 Chinese Valentine’s Day set meal (includes a set meal for two persons, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates)

RMB 777 yuan Chinese Valentine’s Day set meal (includes a value-for-money set meal for two persons, a bottle of imported high-end red wine) branch, a bouquet of roses, and 2 tickets to the Dahe Show)

On the day of the event, if you spend 77 yuan or more, you will receive a free rose.

IV. Implementation details

1) Please contact the purchasing department to purchase the gifts required for the event (such as roses, chocolates, red wine, etc.)

2) Please The catering department presents different set menus and appropriately decorates the dining table seats. Please ask the person in charge of the catering department to collect relevant items and cooperate with them according to the activity content.

3) Please ask the Finance Department to inform each restaurant cashier to prepare discounts.

4) Ask the front office department to actively sell Chinese Valentine's Day special rooms for individual travelers and introduce relevant content; ask the housekeeping department to receive relevant gifts and cooperate with the activities.

5) The planning department designs and produces party tickets (raffle tickets), lobby posters and related publicity.

6) Please ask the banquet department to arrange the party scene in advance, and cooperate with the planning department and engineering department to decorate the scene.

5. Promotion

In-hotel posters and single pages

Hotel websites and friendly link websites

Shangdu Information Port floating advertisements ( One month)

A quarter of the color version of the newspaper + 600 words of soft copy

Fashion magazine hard copy and soft copy

Street light box film

Text messages to target customers

6. Cost budget

Roses 2 yuan/piece, 500 pieces, 1,000 yuan

Chocolates 50 yuan, 20 boxes, 1,000 yuan

Lollipops 50 yuan, 10 sticks, 500 yuan

Red wine, 150 yuan, 10 sticks, 1,500 yuan (sponsored by the wine merchant)

High-end red wine, 300 yuan, 10 sticks, 3,000 yuan (sponsored by the wine merchant) )

Exquisite gifts 200 yuan, 200 pieces, 40,000 yuan (corporate sponsorship)

Banner/poster 80 yuan

SMS promotion 0.04 yuan/item, 60,480 yuan, 2,400 yuan< /p>

Jewelry sponsorship

Small gifts and hotel inventory gifts

Total: 2,500 yuan Chinese Valentine’s Day Event Planning Part 7

Purpose of the event:

With the improvement of people’s living standards, people’s various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

Target audience:

Our flower activity mainly targets people aged 16-30. 82.2% of these young people have a novelty-seeking mentality. There will be a consumption boom for this consumer product.

Activity theme:

flower invites you to celebrate Valentine’s Day on February 14th!

Activity method:

(1) Determine partners

In this activity, we can find companies that supply us with bouquet decorations and flower care products for cooperation. Seek sponsorship from their company. < /p>

3. Valentine’s Day flower bouquet promotion;

4. Valentine’s Day flower scattering special event;

5. Small supplies related to flower arrangements.

Event time and location:

(1) Event time

This event lasts for three days, namely February 12th, 13th and 14th day.

(2) Activity location

The location of our flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens, etc. A place where lovers will go together while waiting for Valentine's Day.

Advertising cooperation methods:

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout< /p>

4. Website promotion

Early preparation:

(1) Personnel arrangement

Recruit 30 temporary workers (19) before the event day Female, 11 males), responsible for delivery, customer service, bouquet decoration, publicity and selling loose flowers, etc. Delivery personnel must be familiar with the local environment so that flowers will not be unable to find the location or be late for delivery. Condition.

8 delivery personnel are needed (our store originally had 2 delivery personnel and 6 male temporary workers);

2 personnel are needed to answer calls and online orders (our store originally had ) 1 customer service staff, 1 female temporary worker);

5 bouquet decoration staff (our original 2 bouquet decoration staff, 3 female temporary workers);

2 Door-to-door publicity, 5 street publicity personnel (6 temporary workers, 2 women and 5 men, the women publicize at the door, and the men go to the nearby areas as an excuse to publicize);

Arrange 14 people to sell loose flowers to nearby stores Universities, movie theaters, entrances to large entertainment venues, squares, gardens, and other places where Valentine's Day lovers will go together (our store originally had 1 salesperson and 13 of them were female temporary workers. The salesperson will give some advice to these 13 temporary workers. (Additional training);

In addition to the necessary requirements for temporary workers sent out, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

(2) Material preparations

Carry out various advertising and publicity activities before the event, distribute flyers and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package the items provided by partners as small gifts for the event.

Mid-term operations:

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

Later operations:

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's concerns about our activity. If you are not satisfied, then 10 people will be randomly selected to give away our exquisite gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

Cost budget:

Temporary labor costs: 30 people, with an average salary of 500 yuan per person for three days.

Store decoration in the store: Replace some old accessories, and add a red carpet from the store entrance to the store. The store decoration is more prominent than the adjacent store to attract the desire of passers-by, about 20xx yuan.

Advertising costs: 300 yuan for a banner, about 800 yuan for 10,000 leaflets, and about 5 large display boards in the attachment area for one month, each of which costs about 8,000 yuan per month.

Project cost:

Temporary labor cost: 15,000 yuan

In-store decoration: 20xx yuan

Advertising cost: 41,100 yuan

Total: 58,100 yuan

Accident prevention:

1. In order to avoid the phenomenon of late flower delivery, we will notify the flower delivery person 5-15 minutes in advance Arrive at your destination.

2. If there is intervention from government departments, we will carry out reasonable coordination and actively cooperate with the government's work.

3. When encountering customer complaints, we will communicate with the customer in the most appropriate way, apologize to them immediately, and take appropriate measures to resolve the customer’s dissatisfaction

< p>Effectiveness estimate:

1. Form a complete system with complete facilities, perfection, meeting customer needs, adequate publicity, and home-based service.

2. Increase the public’s awareness of Flower Flower Shop and leave a deep impression on the public, just like melatonin comes to mind when it comes to gift-giving, making consumers the first thing they think of when it comes to sending flowers. It is our Flower Flower Shop; thus we have more loyal and stable customers.