How to open a Thai restaurant

The investment cost of Thai restaurants is relatively high, and the demand for funds is relatively large. The investment in Thai food is similar to that in mid-range Cantonese restaurants. Generally, the investment quota can be budgeted according to the ratio of 1 1,000 yuan per square meter. In order to ensure the investment effect, the scale of the restaurant should not be less than 350 square meters. If you choose to join a successful Thai restaurant brand, the cost is relatively high, and the basic joining fee is more than 6.5438+0.2 million yuan. If you join some Thai restaurants that are not well-known in China, the significance and value of joining may be relatively small, which needs careful consideration. If you don't have any experience and lack the funds to join a good brand, it is recommended that you don't need to join. Experts with operational experience can be invited to give guidance on opening a store, especially from the key links such as restaurant business orientation, Thai decoration, Thai cultural and artistic features decoration, Thai restaurant shop layout, Thai clothing, Thai dishes, soup, Thai steamed rice, Thai drinks, desserts, Thai service and management.

If the funds are still insufficient and the amount of funds is too small, it is suggested that investors can settle for the second best, and open a Thai snack bar with an area of 80- 100 square meter to operate some Thai snacks, such as citronella grilled fish, rice covered with hot and sour fish, shredded chicken with Thai sauce, mango sago, fruit curry rice rolls, fruit salad roll, spicy coconut green, coconut milk cake and thick coconut milk.

First, the preparation procedures for opening a Thai restaurant

1. Market research and analysis: This is the first step for Thai restaurants or snack bars. First of all, we should understand the Thai food market, such as how many Thai restaurants there are and how they operate. In addition, it is necessary to know what kind of Thai food consumers like, what price they can consume, and what style of restaurant decoration and atmosphere they like; Then we need to know the resources that support the opening of the store, such as where the suppliers of raw materials and equipment for Thai cuisine are, whether there are local suppliers, whether the varieties are incomplete, whether all raw materials and ingredients have been purchased, if there are no local suppliers or incomplete suppliers, whether the cost of purchasing from other places or even Thailand is high, and whether the technology needed for Thai cuisine can be solved by truly professional Thai chefs or technical service providers or experts; After the market survey before opening the store is completed, make a cost budget according to the data and compare the input-output ratio. If the profit rate is lower than 20%, the risk of opening a store is relatively high, and it is necessary to re-evaluate or consider whether it is necessary to continue opening a store. If the profit rate is over 40%, you can start the next stage optimistically.

2. For their own Thai food business positioning: business positioning is the most important key point in the preparatory work. Many people who want to open a shop or start a business often disdain or simply don't know what a good business positioning is. Before positioning, you should first analyze your own abilities and advantages. Our own personal management ability: operational ability, personality and temper, emotional mentality, knowledge education, communication ability, determination and resilience in the face of crisis, to see if we are suitable for being a boss. 2. own financial strength: first, own funds; Second, the support of your family; Third, your ability to raise funds from friends, relatives or the outside world; Fourth, your ability to resist risks. 3. Development concept and strategic thinking: I have seriously thought about how this store will develop in the future. The success of opening a store is only the beginning, and long-term stable profit is the way to career development. Many people don't think well about this, so we will see many restaurants or snack bars, including those that were successful at first, but they can't continue to make profits after a year or two or even a few months, and finally have to close down. Such examples abound. With good investment strength, the positioning strategy should be based on the local market competition situation and future development needs, make a positioning that conforms to the development law, and constantly improve and improve, firmly occupy the commanding heights of characteristic catering, so as to stay away from the vicious competition of the same type of stores, establish their own brands, shape their brand image, lead the consumption trend, and even develop the business of joining chain stores or expand the scale.

3. Shop selection: Look for shops according to your investment ability and business orientation. When looking for a shop, we should not only look at the present situation of the shop, but also estimate its future development. Try not to choose low-consumption places or temporary buildings to invest in illegal shops, but should focus on places with high consumption and high passenger flow. Generally speaking, commercial pedestrian streets, large commercial squares, food streets, food cities, high-grade large-scale real estate, office buildings and other bustling places are all good choices.

4. Design and determine the product menu: carefully design the menu used in the store according to the business positioning, which can be designed in combination with local consumption habits and consumption culture, and at the same time, the planning and design of publicity materials can be carried out.

5. Restaurant decoration: it must be designed before decoration, and it is forbidden to think while doing it, or even think while doing it. The decoration style should not only conform to the commercial orientation, but also look beautiful, with Thai characteristics and visual impact. Decoration materials should match the style and look classy. Special attention should be paid to the functional layout and design of the back kitchen area, and the functional layout should be reasonable according to product requirements, equipment and operating procedures. In addition, we also need to consider the space required for product update and equipment addition, as well as the reserved adapter for water and electricity.

6. Employee recruitment: The criteria for recruiting employees in the catering industry are diligence and affinity. It doesn't matter whether they are beautiful, fat or thin, whether they are educated or not, or how much experience they have. What matters is whether they are diligent and will be kind to others. Of course, it would be better if they were studious.

7. Equipment configuration: this is purchased according to the needs of making products. High-quality products must use high-quality equipment and tools, which can not only improve quality, but also improve work efficiency. Important equipment related to product quality and grade must not be saved, and standards cannot be changed or lowered casually. Many people often ask how much it costs to open a Thai restaurant. To tell the truth, it is difficult to answer, because from 500,000 yuan in snack bars to 5 million or even tens of millions in medium-sized restaurants, all are possible investments. In short, the larger the scale, the more meals and the higher the grade, the more equipment investment.

8. Procurement of raw materials: When the decoration project is in the middle stage, raw materials can be arranged for procurement. At this point, the equipment has been basically installed. When all the raw materials are purchased, it is also the time to complete the decoration. At this time, the recruitment of personnel has been completed, and product debugging and operation training can be carried out soon.

9. Product debugging and preparation for business opening: The product must be debugged according to the operating standards to form standardized production process treatment and production requirements. All employees should be qualified and proficient in all processes, and at the same time, they should be trained in service and product promotion skills to prepare for the opening of the business.

10, officially opened: opened on an auspicious day. Before opening, you can publish information and announcements through the internet, distribute advertising leaflets and discount cards around the store, and invite friends and relatives to inform the situation on the spot, so that the business of restaurants or snack bars will flourish as soon as they open.

2. The licenses required to open a restaurant are as follows

1. Five certificates are required: 1. Health business license, 2. Fire safety certificate, 3. Environmental protection certificate, 2. Industrial and commercial business license, 3. Tax registration certificate.

2. Materials to be prepared for applying for five certificates: 1. 20 copies of ID card (no need for copies of temporary residence permit required by local people 10), and 20 recent half-inch standard color photos, 3. Two applications for business license and four copies of lease agreement.

3. The sequence of handling the five certificates: 1. Go to the food hygiene management department of the store to handle the hygiene business license with the prepared materials; After receiving the health permit, the documents and materials shall be applied to the public security fire department and the Environmental Protection Bureau for the fire safety guarantee; Then go to the industrial and commercial department for business license, and then go to the tax department for tax registration.