Taobao shop decoration tutorial: store style positioning skills sharing

Shop style is determined by your products and positioning, which reflects your style. Color matching should conform to the theme of the whole store, not blindly match, reflect the brand culture and image of the store, facilitate customers' memory, and learn to show instructions with pictures and texts. Let's explain how to locate the shop style of Taobao shop decoration tutorial. ......

First, select the style you want to position.

1.

If you follow the style of literary youth, then grasp the characteristics of literary youth, do a little petty bourgeoisie, talk more about the moon and share your feelings about life. Avoid bright colors and use plain colors when decorating.

2.

If you follow the 2b style, then show your funny way. For example, what is the name of this store below? Produced by crooked melon? What is the slogan? Dare to buy things! ? Based on rough and humorous handwritten words and illustrations, it is a joyful and funny thing to carry out the dishonest route in the end, which often appears in the minds of young people in 2B.

3.

If you create warmth, remember that there are always some people who like to feel empathy and share life stories and feelings. Warm colors are often used in decoration, so just add a small ornament to embellish it.

4.

If you take the white route, it is the beauty shopkeeper effect. Self-timer/external shot of Goddess Fan; Travel notes of delicious food; Foreign songs that you can't understand when you enter the store. The basic tone is single, and the real photos are rich.

Next, please determine the main color of your brand.

The main color is not randomly selected, but a systematic analysis of the psychological characteristics of the audience of their own brands, looking for colors that are easily accepted by this group, and continuing after the color is determined. Of course, in the later operation process, the initial positioning is not very correct, and some adjustments can be made appropriately. The main color is not to pile up its colors, but it will be very depressing, so pay attention to your priorities.

Further, find a reasonable matching auxiliary color.

After the main color tone is determined, the auxiliary color needs to be set off, so that the overall style does not deviate from this color tone, and at the same time it does not feel depressed. In page color matching, the influence of main color should be exerted to the extreme, and auxiliary color can only be auxiliary. Don't pretend to be the host, so as not to affect the visual system of the brand itself.

1.

If you choose green. Green itself is related to health and can create a fresh and natural feeling, so it is often used in health-related online stores or educational websites. When green and white are used together, you can get a natural feeling, and when green and red are used together, you can get a vivid and rich feeling. At the same time, some color experts suggest that green can appropriately relieve eye fatigue and is one of the colors that can bear looking.

2.

If you choose black. Black has a noble and steady image, and many scientific and technological products use black tones. In the design of daily necessities and clothing products, black is often used to create noble or mysterious images, and it is also a popular main color. The adaptability of black color matching is very wide, and no matter what color matches black, it can achieve bright, gorgeous and refreshing effects.

3.

If you choose yellow. Yellow itself has a bright and pleasant effect, so it can be recognized by most people.

Yellow can give people a sweet and happy feeling. Yellow is mostly used to express festive atmosphere and rich scenery, and it can also play a prominent role, so it is used as the background color of special price signs or icons that want to stand out.

4.

If you choose red. Red is a powerful and festive color, which is stimulating and easy to make people impulsive. This is a great feeling of spirit, anger, enthusiasm and vitality. Red is used to highlight color, because bright red is very easy to attract people's attention. The combination of high-brightness red with non-color such as gray and black can get a modern and radical feeling. The low brightness red reflects the classical atmosphere through a calm feeling.

The same style is no longer suitable for survival. Only by packaging yourself in style can your products sell well? Dream? General added value, let consumers pay for your style. If you want to know more, can you go? Taobao shop decoration tutorial? Column view, all kinds of pure dry goods to feed you!