Wang Suizhou’s business reform milestones

On May 6, 1989, Zhengzhou Asia Mall with a business area of ??12,000 square meters officially opened. During this period, Wang Suizhou led several iron buddies, exerted their iron man spirit, worked hard day and night, and completed the opening preparations in only 198 days, setting a historical record for Henan shopping malls at that time.

The store name "Asia" was written by Wang Suizhou. Wei Wei, who was popular in China at the time, and the Asian Games inspired him? , the trademark graphic is a rising sun.

The grand opening day of Asia was later widely regarded as a milestone in the reform of China's department store retail industry.

This new shopping mall is definitely not like the traditional state-owned shopping malls that are bleak and have cold-faced salespeople. Instead, it satisfies all the imagination of people at that time for a wonderful shopping experience. In terms of hardware facilities, Wang Suizhou spared no expense, decorating it according to a star-rated hotel, with flowers and green grass everywhere, and also introduced artificial waterfalls into the business hall.

In terms of services, Asia has set up unprecedented reception ladies, public relations ladies and song and dance performances. Musicians will perform on stage every half hour in the center of the hall. Even more creatively, Wang Suizhou recruited the most beautiful young girls in Zhengzhou at the time. After three months of rigorous military training, he created an honor guard similar to the Tiananmen flag class. Every morning, they would raise the national flag and play the national anthem at the entrance of the shopping mall, and perform queue performances for onlookers. It once became the most famous scenic spot in Zhengzhou.

In terms of marketing, Wang Suizhou invested hundreds of thousands of yuan in advertising as soon as it opened, which was equivalent to the total annual advertising expenses of all Zhengzhou shopping malls at that time. "Where to go on Sunday? Asia!" spread throughout the streets and alleys.

These three moves may seem commonplace today, but at the time they were groundbreaking. On the opening day of the shopping mall, the streets in Zhengzhou City were deserted. They arranged a human wall and let people in in batches. At 6 p.m., they were forced to close early because more than 90% of the goods on the counter were sold out.