America Guide Month Work Summary

Summary of the work of the Beauty Director Month

Summary of the work of the Cosmetic Beauty Director, a summary of this month’s work. Let’s take a look.

Chapter 1:

2011 is coming to an end and I have been with the company for more than 5 months. I am very lucky to join the big family of the company, and I am very grateful to the company for giving me such a platform. Looking back on the past five months, I am very grateful for the trust of my leaders. Under the leadership's care and critical guidance, I loved my job and worked hard, cooperated with various tasks, and faithfully performed my duties in my position. At the same time, I also saw that my shortcomings have changed a lot and I think more. These changes are accumulated unknowingly, or they are a kind of life choice hidden in the dark. In the past days of work, opportunities and challenges coexisted, I was full of passion, and I also had struggles. On the way to push myself forward time and time again, I faced situations that I had never faced before. Under the guidance of my leaders and the help of my colleagues, , I learned how to do my job well. Here I would like to say to all the leaders and colleagues who cared about and helped me in 2011: Thank you!

1. Personal work review

(1) The company’s strategy and steps for cosmetics this year

The company’s existing cosmetics structure:

(2) Work completed

(1) In September this year The beauty expo in May is responsible for the overall planning of the later product instructions, copywriting, selection of the contents of the five Sweifen products, and the design and arrangement of various venue personnel (recruiting temporary art directors to decorate the venue, reception and order negotiation). The venue attracted more than 20 customers in total. On-site and follow-up follow-up customer sales of products worth about 20,000 yuan. Market strategy channel construction (provincial agents, Guangdong market, direct stores) formulates venue-related policies and venue contracts

(2) Participate in the development and testing of stretch mark products to organize operations and writing procedures to prepare for The company collects valid data photos. ***Collect and operate the texture changes of 5 models (including Shenzhen Blue Ribbon Postpartum Repair Center, Chaozhou Bolanya Plastic Surgery Center, Guangzhou Shuiying Beauty Shop) to lay the foundation for product development. Carry out model manipulation, screening and test site development.

(3) Make plans for the early positioning, price, sales promotion and development commission of the company’s cosmetic products and medical personnel. At the same time, we cooperate with channels to develop business trips. (4) Develop new combination packaging, material selection, content selection and design for cosmetic products. (The upgrade of Langtide Yiren and the design of Green Ellie facial mask) to carry out the overall planning work. Write the background of the cosmetics brand, refine the product selling points and improve the product portfolio. Understand product efficacy and prepare training materials. Deploy product testing to collect data, and develop product techniques to cater to market circulation. Provide cost accounting data for cosmetics (all costs of design, packaging, processing, etc.) (5) Compile the explanation and operation process of Liyun's four growth factors

(6) Conduct cosmetics research for medical personnel There is product training, and product consultation and answers to market agents

2. Deficiencies in the work and areas that need improvement

Through five months, I have participated in various projects In the work situation, I realized the strength of the team and the shortcomings of myself. I want to change some of the factors that limit my own performance, change the original way of working, and require myself to achieve the best state with the assistance of the team. Sometimes I watch myself silently, and I am like a bystander supervising my own words and deeds. These are not in my previous work experience. I think the shortcomings in my work are:

(1) Insufficient communication

When interacting with others, the most important thing is to be sincere, understand each other and communicate regularly, and express your thoughts in good faith. The key is whether you can impress the other party with sincerity and make the other party accept it. I believe this sentence is correct. In the past, I thought that I could communicate smoothly with my colleagues by relying on affinity, authenticity, and sincerity. As for the diversity of colleagues' mentality, I never seriously thought about it. However, when working in a situation where the cosmetics market and personnel structure are not yet complete, it is necessary to communicate with leaders and department colleagues at this time, and communicate repeatedly to achieve mutual understanding and support. But I am not good enough in this aspect. My communication method is relatively direct and I am not very good at "bringing visitors in".

I think this has something to do with my habits and personal personality in this profession. I personally prefer a more straightforward communication style and am not good at expressing my wishes and work ideas in roundabout ways. In future work, I want to strengthen my attempts to change my communication skills and use appropriate methods in a timely manner to improve my ability to think at work.

(2) Lack of innovative thinking at work

Whether in daily life or at work, people need to assist and help each other. Only in this way can we do a better job and fully Realize the potential of each. Over the past five months, the departments and colleagues I have cooperated with have enthusiastically provided timely understanding and help in my work, allowing me to successfully complete various tasks. It has made me more cautious about work and developed the habit of asking questions clearly and learning from others before doing anything. However, because the cosmetics department is not yet complete, I am the only current staff member. In order to complete the goals and arrangements issued by the company, I often need to make ever-changing goal adjustments, but it also makes me at a loss. One moment is the completion of the cosmetics sales target, the other is perfecting the product structure and product development tests, looking for models and developing, visiting and selecting test sites; the next moment, it is brand development and designing promotion plans. After a while, I didn’t know what it was? It made me at a loss. This is the inertial thinking of being a full-time and dedicated person that I developed in other companies before, and I cannot quickly adjust to continuous innovation in working methods and work efficiency. Regarding this, I also need to slowly change myself in future work and explore ideas that are conducive to work development.

The shortcomings listed above are the problems and areas that need improvement in my work that I think after self-reflection. I also hope that leaders at all levels and all colleagues can help me in my future work. Discover and solve problems together.

? Chapter 2:

Time flies, and more than a year of work has passed quickly. Since I started working, under the careful cultivation and guidance of the unit leaders, through my continuous efforts, I have achieved With great development and huge gains, the following is a 2015 company salesperson personal year-end summary essay, let us take a look~

With my vision and hope for a better future, I embarked on this journey A new journey, an ordinary but not mediocre position? xxA group salesperson in Hangzhou District.

Time flies! In the blink of an eye, three months have passed. Looking back on the past three months, I was happy and worried, including success and joy, but also sad past events; some were in a smoke-filled room. There were times when I was in a daze, and I had the experience of studying until midnight to late at night. This seemed to be a microcosm of life, which is unforgettable. Life seems tense but orderly. Now that I have chosen, I must persist and persist to the end!

Under the careful care and guidance of my leaders and colleagues, they have given me sufficient tolerance, support and help. Through my unremitting efforts, I have gradually After adapting to the surrounding living and working environment, I gradually got into the groove of my work. It also made me fully feel the xx people’s broad-mindedness and the heroic spirit of xx people. How can I see the rainbow without experiencing wind and rain? I also realized To the perseverance and determination of xx people. While I am in awe of you, I am also extremely surprised that I have the opportunity to become a part of xx.

In this process, I summarize my work in the past three months in three stages.

1. The budding stage (April 6th to April 30th).

During this period, I was mainly familiar with the company's daily work processes, the products sold by various departments of the company, as well as understanding of the products and professional knowledge training. For example, on April 6th to 9th, the company sent professional lecturers to our business classes to conduct professional knowledge training on Xiangman

5.5, Sipaiya SPA, An Jieyu, and Anji Xikeer, and we were familiar with it. The origin of each brand, product characteristics, highlights of star products, brand positioning, product positioning, as well as the company's various promotion models and sales promotion models for customers. I don't know anything about the cosmetics industry. I couldn't name three cosmetics brands from the beginning. After four days of training, I can name more than twenty. After four days of training, I was full of knowledge about this industry. Confidence, believe that my choice is correct.

Then, on April 12th and 13th, I was honored to participate in the 2011 first quarter operations conference of xx company. At this conference, I quickly integrated into the big family of xx and learned a lot that I had never been exposed to before. stuff, and our Section Chief Chen. After the meeting in the early hours of the night, he came to our room to communicate with us and share his work experience and some psychological changes when he first entered this industry, which liberated our psychology like never before. and comfort, thank you very much! The next step is to go to the market. Everyone goes to their own designated market and develops the market, which is the so-called development of our new customers.

Two or three days before leaving the market, my mind went blank. After entering the beauty salon, I didn’t know where to start chatting with them, and I didn’t know how to know who was the person in charge and which was the boss lady. It was very strange. of confusion. I told my supervisor and some experienced colleagues about these situations, and through their guidance and teachings, I found the direction. Of course, at this time, I really hope that there is a more experienced colleague or leader around me who can take me to the market and develop the market so that my work can be carried out better and faster. Because before I enter a store, or understand the basic situation of a store, it is difficult for me to make a more correct analysis and judgment in the first time through intuition, specifically which brand to enter, and then make a decision on Heke

In the process of customer communication, it is also difficult to judge which information is the key, what we want and which can be ignored. These are difficult to grasp without experience and understanding of the company's overall internal operations. . Especially in the handling of some things, I lacked a certain degree of flexibility and did not consider some things thoroughly. However, by learning from leaders and some experienced colleagues, I gradually improved in later work. A newcomer like me, who has just entered the company, is full of strangeness and curiosity about everything. So I often ask my supervisor and senior salesmen in my own department and other departments about this and that, and they can always explain it to me. I learned a lot from it that I had never learned before entering XX. While working in the market, I often communicated and communicated with some customers. I also learned things from them that I could not learn in other places, so they have become my good teachers and helpful friends.

2. Growth stage (May 1st to May 31st)

Through the work performance of the previous stage, the guidance of leaders and colleagues, and my own summary, let me I have a clear direction and clear work plan for my work. The direction is there, the work plan is also there, and then it is time to take action and practice in the market. However, during the practice process and the conversations with customers, I deeply felt my lack of professional knowledge and lack of service quality. To improve, I will learn from leaders, colleagues and other related brand departments, supplement my professional knowledge, improve my service quality, satisfy customers, and allow myself to better serve customers. At the same time, I also clearly realized that every customer sitting in front of me and talking to me is God in my heart, and my duty is to become an angel delivering happiness. There is a saying: Dealing with professionals is a hard science and technology, while dealing with people is a soft art of thought. Therefore, this requires me to grasp it with both hands, and both hands must be strong.

In fact, I now know clearly that doing sales is not just about selling your products to customers, but about communicating heart to heart with customers, communicating heart to heart, and establishing a good relationship with customers. relationship. Through communication, we explore and understand customer needs, combine the company's products and the company's operating model, and formulate relevant solutions for customers that can meet their needs. Our company provides customers with high-quality services, and then allows customers to choose. There is also how to develop your own market. The early stage of market development is quite difficult because it requires an understanding of the target market and the collection and analysis of relevant information. This process is very important. If this process is not done well, it is almost impossible to achieve good results. I originally thought that such a process would be successful step by step, but it backfired. During this period, I talked with a customer and found that she did have needs. Through our analysis, we formulated relevant plans for her. She also accepted these plans for her own reference. She also recognized our high-quality services. The products, plans, and services were all available, but in the end she still failed to make a deal with me and signed a contract with another company.

At this time, I was deeply shocked and unwilling to accept that the client I had followed for more than half a month was snatched away by others. I complained about this and that. I gradually gained confidence in the company. Also lost confidence. Slowly, I came up with the idea of ??giving up this job, and my working status slowly fell to the bottom. However, at this time, I talked to my supervisor and told him that I wanted to give up. He carefully explained, analyzed, and guided me, which restored my confidence. Let me truly understand: if you do a simple thing repeatedly, you will definitely succeed!

? Successful people must have methods, and losers must have reasons!? This sentence made my own brain become Very sober. There must be a reason for the failure. I made a detailed summary of this failure and found that there were indeed big reasons for it. Especially in the final closing stage, I did not make good preparations. Every loss must have a gain. In the process of this failure, I learned a profound lesson and gained some experience in sales and closing transactions. I think that during this stage, salesmen like us who have just entered this industry must constantly communicate with their supervisors to reflect their current situation. They must also communicate with some older salesmen, share their experiences, and provide guidance. One's own abilities in various aspects have been improved to a certain extent. The most important thing is to constantly summarize the results of your work, constantly summarize, constantly summarize, and summarize a set of working methods that truly belong to you, your own sales style! With the help of leaders and colleagues, I am confident in myself and firmly believe that no problem can hinder my work! Today, I want to start a new life!

3. Maturity stage (June 1st to present)

Through the continuous familiarity, practice and training of the work in the first two months, I have further understood and improved my mastery of product professional knowledge, market development and control, and sales skills, and I have also improved my work efficiency. There has been some improvement.

Through the help of leaders and colleagues, the deal for Lin’an Heroine has been successfully completed and officially launched on June 8. In this process, the preliminary preparation work, the entry of customer information into the company's system, the customer's payment time and amount, the arrangement of the beauty guide's store arrival time, the store startup time, and the activity plan required by the customer, etc., etc. I want to be very clear in my mind. In view of this, I am also familiar with the entire process between the entire company and client cooperation. Secondly, we need to do a good job in later service and customer service, which requires frequent return visits. Because return visits can firstly improve the owner's satisfaction, and secondly, we can hear the owner's true, pertinent and good opinions and suggestions, which improves the quality of our work, so why not do it?

?Business I am good at hard work and lazy at play. In the later work, I will continue to learn, expand my knowledge, improve my abilities in all aspects, and continue to exercise my courage and perseverance, improve my ability to solve practical problems, and find A more effective method is to break through yourself, but also to constantly summarize experience and lessons, improve, improve, and improve again. Slowly overcome impatience during the work process, treat every job actively, enthusiastically and meticulously, and make greater contributions to the company.

Finally, I hope that in the later work, my leaders and colleagues will give me more support, make more demands, and give me more suggestions, so that I can improve myself better and faster in the big family of XX, and be better. Adapt to work needs and better serve every customer, thereby realizing your own life value!

Persevere until success! ;