How to operate cross-border e-commerce

Cross-border electronic commerce's operation is a complex and challenging field. I have been engaged in cross-border e-commerce for many years, and I have concluded that cross-border e-commerce operations are like this:

First of all, we need keen businessmen! It is very important to know the cultural background, consumption habits, laws and regulations of the target market. I get market data through various possible information channels and go to my destination in person from time to time. For example, we are visiting France to find products that have potential and meet the needs of the target market. Lotte French cross-border e-commerce also provided me with a lot of timely local news.

Secondly, we need to be strict organizers! It is very important to establish a smooth cooperative relationship with logistics suppliers. We will cooperate with reliable international logistics partners and use the overseas warehouses of the platform if possible to ensure that products can be delivered to customers quickly and accurately. There is no problem of building brand image in the products related to toy categories we make. Of course, we prefer to cooperate with famous brands. At the same time, there is also the problem of building store reputation. Promotion and customer service need to be organized!

In operation, our team has experienced a process of continuous learning and innovation. With the change of the market, the diversification of operating platforms and the intensification of competition in all aspects, we need to be flexible and continue to optimize our strategies and processes.