A women's clothing store in Shanghai uses "strong models" to display clothes. Do you think the models must be of "standard figure"?

In front of some mid-to-high-end clothing stores, there will be models wearing clothes to display products. However, most of the models have very well-proportioned figures. The image of a clothing store using strong models to display clothes should be of concern to many netizens, because this phenomenon is indeed not very common in the market. In the editor's opinion, the model does not necessarily have to be a standard figure, because not everyone's figure can be as well-proportioned as the model, and most ordinary people's figures will have certain defects.

It can be seen from the photos circulated on the Internet that this model is very different from previous models. It not only has thick limbs, but also has a big belly and a round waist. After seeing this model, consumers felt very novel. This uncharacteristic model figure can really make people's eyes shine. At the same time, this model allows consumers to intuitively see the true effect of the upper body of the clothes, making consumers more trustful in the products in clothing stores.

Plus-size clothing is becoming more and more common in the market because many people are obese, especially middle-aged women. However, the models on the market are all very well-proportioned, so although the clothes displayed by these models are good-looking, they do not give consumers a good reference. Therefore, dressed models can better demonstrate the effect of the product, thereby attracting consumers. Buy. Body anxiety is also very common among Chinese women. The emergence of this kind of exclusive model also shows that society is becoming more and more tolerant of obese women. The clothing market will pay more attention to the situation of fat consumers when designing clothing.

This model is already breaking the rules and can produce very good results. Models with standard body shapes can indeed dress the goods beautifully, but this is not enough to attract consumers because most people's bodies are not as standard as models. Therefore, consumers will not take the effect of the clothes worn by the model as a reference, but will pay more attention to the display effect of this decorative model.