Baiguoyuan was accused of selling spoiled fruit. What negative effects did this news bring to the brand?

Cut the honeydew melon that has been alcoholized into fruits and release it for sale again; Watermelon overnight, which should have been solved, was hidden the next day and then sold ... Recently, the fruit brand Baiguoyuan joined Weibo Hot Search.

On the morning of the 7th, Baiguoyuan issued an apology statement, acknowledging that the relevant stores did have problems such as classifying fruits and selling overnight fruits in violation of the prescribed grades. At this stage, it is suspected that the store has stopped production for rectification.

It must be noted that Baiguoyuan just announced the submission of the prospectus to the Hong Kong Stock Exchange on May 2, and it is now in the final sprint stage of "the first fruit retail share". For Baiguoyuan, which has three IPOs in two years, food safety problems are exposed at this time. Does it mean that its IPO is a little more variable?

Some bloggers revealed that after dark investigation, it was found that some stores in Baiguoyuan sold small fruits as big fruits, cut semi-seedless watermelons in the market overnight, and cut the qualitatively changed fruits into the market again.

The small video it released showed that the manager of a Baiguoyuan store turned all the small pineapple logos into more expensive big pineapple logos, and said, "Nothing, anyway, people have money." In addition, the staff of the store also said that the cut overnight melons required by Baiguoyuan Headquarters cannot be sold, and they will be punished if they are caught. 500 yuan was fined for the first time and 1 ,000 yuan for the second time. However, if it is cold today, you can hide the melons that were not sold that day and sell them the next day.

For cantaloupes that have already smelled of alcohol, the store will slice them after drying the smell and prepare them for sale as fruits in advance, which means that customers generally can't eat them.

The above short videos have aroused strong response from netizens on Weibo. Some people say that "it's so expensive to sell bad fruit" and "it's expensive and not fresh, especially for vip members"; Some people think that "cutting fruit is a pit".

On the morning of the 7th, Baiguoyuan issued an apology statement, saying that after investigation, the stores involved were Jianhe Road Store in Baiguoyuan, chenghua district, Chengdu, and Jianghan North Road Store in Wuhan, and there were related problems such as classifying fruits in violation of the prescribed grades, selling fruits overnight, and deliberately evading the inspection of the head office. Baiguoyuan will carry out re-inspection of stores nationwide, stop production and rectification of suspected stores, punish regional subordinate units, further strengthen the study and training of SOP work in stores, and strictly prevent all fruits with qualitative changes from being cut into pieces for sale.

Whether food safety issues will directly affect the IPO of Baiguoyuan depends on whether related matters cause large-scale prosecution or potential punishment. "Causing a large-scale prosecution or potential punishment is likely to lead to the variability risk of investors. However, it may not be idle. IPO approval is a risk to shareholders, not to buyers. " Shen Meng said.

Zhu, an investment analyst in China food industry, believes that at this stage, the IPO of Baiguoyuan is at a key node and has attracted much attention. Similar food safety issues will have a greater impact on its well-known brands and may directly affect its IPO. "If the matter is serious, Baiguoyuan is likely to be reminded by the regulatory authorities to talk, and maybe it will continue to be punished. After this exposure, its IPO is likely to be difficult, but Baiguoyuan may take the initiative to slow down the process. "