The difference between New Belle and Belle

Different brand origin types, different business categories, different sales channels and so on.

1, different brand origin types: Belle brand was founded by Belle Group in Hongkong, China on 1992. Is a footwear group located in the mass market, specializing in shoes for men and women, casual shoes and other footwear products, and is a multi-brand footwear group covering all ages. New Belle was founded on 20 14. Its predecessor is the e-commerce department of Belle International, which mainly deals in fashionable, elegant and easy-to-match footwear products, with a relatively high-end positioning.

2. Different business categories: Belle brand mainly deals in popular men's shoes and women's shoes, and the products are relatively single. New Belle's business projects include leather shoes, leather goods, clothing, luggage and so on. , variety, more suitable for young people's fashion needs.

3. Different sales channels: Belle brand has online and offline sales channels. New Belle is mainly an online sales channel, paying more attention to the expansion of e-commerce channels to adapt to the shopping habits of modern consumers.