It was revealed that 20% of the staff were laid off at Ziroom headquarters, which officials said was a normal adjustment.

It was revealed that 20% of the staff were laid off at the Ziroom headquarters, which the official said was a normal adjustment

It was revealed that 20% of the staff were laid off at the Ziroom headquarters, and the official said it was a normal adjustment. Although the layoffs did not affect the front-line business departments, However, Youzuru's housing housekeeper reported to 36 Krypton that his monthly performance salary was greatly reduced, which was a disguised salary cut. It was revealed that Ziroom had laid off 20% of its employees at its headquarters, which officials said was a normal adjustment. It was revealed that Ziroom had laid off 20% of its employees at its headquarters, which officials said was a normal adjustment. 1

According to media reports, some Ziroom internal employees said that the company was laying off employees, and the compensation standard was N+1. Some of them would leave on the same day, and some would be paid to two people. Days of handover time. In addition, Ziroom will issue mid-year bonuses at the end of June every year in accordance with regulations. The compensation standard for layoffs in June is N+1, which is also disguised as N compensation.

According to 36 Krypton, the Ziroom Human Resources Department responded to the above situation: It is a normal adjustment, and normal organizational optimization and adjustments have been made to individual departments, but it will continue to increase services to customers, owners, and the recruitment of housekeeping teams. .

It is worth mentioning that since the news of rent increases during the epidemic has been reported before, it is reported that many netizens, including Xu Hui, who stayed at home for a month due to the epidemic, rented in Beijing However, I received a notice of rent increase, ranging from tens to hundreds of yuan. The reasons given by the housekeeper were to provide more money to the landlord, and the company system set a 10% increase.

However, there is no more information from the landlord’s side showing that the 10% increase has fallen into the landlord’s pocket. After complaining to no avail, Xu Hui planned to move, but the housekeeper immediately told him that he had applied for a special discount - an increase of only 70 yuan. "From 320 yuan to 70 yuan, this is not a small amount. I want to know if I don't make a fuss, will I be cheated."

The brand Zurui leased by Xu Hui is accepting Beijing In an interview, a reporter from the Commercial Daily said that the company will take reference from multiple factors and make dynamic adjustments, with varying ups and downs. In addition, according to the entrustment contract between the company and the owner, the annual rent paid to the owner will also increase according to a certain proportion. It was revealed that Ziroom had laid off 20% of its employees at its headquarters, which the official said was a normal adjustment 2

According to the description of many internal Ziroom employees, “Since June, the company has launched large-scale layoffs, with a compensation standard of N+1 and only two or three days for handover. "

In addition to the front-line business departments, there are less than 4,000 people in the middle, back-office and functional departments of the headquarters. The layoff rate is about 20%, covering Internet marketing, operations management, quality, design and other departments. This is internal information learned by 36Kr from the headquarters of "Ziru", an apartment operator in Beijing.

According to multiple internal employees of Ziroom, 36Kr said that since June, the company has been laying off employees on a large scale, with a compensation standard of N+1 and only two or three days of handover time.

Although the layoffs did not affect the front-line business departments, some housekeepers from Ziroom reported to 36 Krypton that their monthly performance wages were greatly reduced, which was a disguised salary cut. . The incentive for the same number of house closings is halved, from 10,000 yuan to 5,000 yuan.

As of press time, Ziroom’s human resources department responded to 36 Krypton’s response to the above situation: It is a normal adjustment, and normal organizational optimization and adjustments have been made to individual departments, but it will continue to increase its efforts to serve customers, owners, and the housekeeping team. recruitment.

Ziroom was founded in 2011 and was originally a business division of Lianjia. As the business continued to grow and develop, it became officially independent in 2016. According to public data, as of October 2021, Ziroom has entered 10 cities, operates nearly 1 million housing listings, and has served a total of 500,000 owners and 5 million Ziroom guests.

However, according to internal employees, compared with the 1 million houses released last year, Ziroom’s current number of houses has dropped to 850,000, a decrease of 150,000.

According to 36Kr, Ziroom’s overall occupancy rate nationwide is less than 90%, mainly due to its business in non-first-tier cities except Beijing and Shanghai. Currently, Ziroom’s cities include Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Wuhan, Nanjing, Guangzhou, Tianjin, and Suzhou.

In comparison, the occupancy rate of Xiangyu, a long-term rental apartment brand under I Love My Home, is 95.4% in 2021; Guanyu, a subsidiary of Longfor Real Estate, will open 106,000 units in 30 cities in 2021, with an occupancy rate of 95.4%. The occupancy rate reached 92.9%, among which the occupancy rate of houses opened for more than 6 months reached 94.3%.

From 2016 to 2018, Ziroom rapidly expanded its scale with the help of capital, and there was a phenomenon of "acquisition of houses at high prices". An owner who cooperated with Ziroom once reported that at that time, Ziroom was frantically collecting houses at higher prices than those offered by its peers. Later, affected by the epidemic, Ziroom forcibly terminated its contracts with some owners in 2020.

An operation staff pointed out to 36Kr that although most of the houses with high income and low rent have been terminated in 2020, there are still houses in Ziroom where the collection cost is higher than the rent. The employee said, "In order to increase scale in the past few years, a large number of houses were acquired during the peak season."

In October 2021, Ziroom passed a shareholders' meeting resolution and appointed founder and CEO Xiong Lin as Chairman and CEO of the company, to succeed Zuo Hui, founder of Shell, who passed away in May last year. On October 18, 2011, Xiong Lin founded Ziroom with the support of Zuo Hui and announced the creation of new house rental products and long-term rental service models.

In May, news of layoffs was reported during Beike’s secondary listing in Hong Kong. According to media reports, the layoffs are mainly targeted at the headquarters, from management to grassroots, with no restrictions on levels, functions and businesses. This is also Beike’s third “organizational optimization” in the past six months. It was revealed that 20% of Ziroom’s headquarter layoffs were officially announced as a normal adjustment 3

Many Ziroom internal employees said that since June, the company has been laying off large-scale layoffs, with a compensation standard of N+1 and only two or three days of handover. time. The layoff ratio is about 20%, covering Internet marketing, operations management, quality, design and other departments.

According to the report, although the layoffs did not affect the front-line business departments, some housekeepers from Ziroom reported that their monthly performance wages were greatly reduced, which was a disguised salary cut. The incentive for the same number of house closings is halved, from 10,000 yuan to 5,000 yuan.

Ziroom’s human resources department responded: It is a normal adjustment, and normal organizational optimization and adjustments have been made to individual departments, but it will continue to increase its service to customers, owners, and the housekeeping team. recruitment.

In addition, it is understood that many tenants in Ziroom in Beijing, Shanghai and other places have reported that they have recently received notices of rent increases, ranging from dozens of yuan to hundreds of yuan. , some people's rents even increased by more than 20%.

In this regard, the relevant person in charge of Ziroom once responded to the media that the main reason may be that most owners’ entrustment agreements stipulate that the rent will increase by a certain extent year by year, and that individual properties may indeed be renewed due to Factors such as owners re-signing contracts, tenants participating in preferential activities in the early stage, and surrounding rents rising significantly due to market supply and demand have led to rent increases exceeding the average level.

After the price increase incident was exposed, according to media reports, Ziroom responded that the company would make reference based on the location of the property, market price trend, product configuration and other factors. And adjust it dynamically, with different ups and downs. In addition, Ziroom also emphasized that according to the entrustment contract between the company and the owner, the annual rent paid to the owner will also rise according to a certain proportion.

In other words, Ziroom needs to give owners a certain increase in rent every year, so price increases seem inevitable. The aforementioned Ziru Guanjia also said, "If (the rent) is always the original price, then the company will not make money first, and it will be difficult for the company to negotiate with the owner to sign the contract. When the owner talks to us, he directly asks for an increase in rent every year. If If you don’t increase the price, they won’t sign it for you at all.”

However, a landlord in Beijing told Caijingtianxia Weekly that he has been renting to Ziru for 5 years, but the middle rent is not only high. There was no price increase, but Ziroom was once "lowered" in price.