How to do a good job of telemarketing in agricultural enterprises

At present, many agricultural enterprises are gradually changing from the previous sales methods of salespeople to the market. Online sales and telemarketing are quietly emerging. Let's discuss telemarketing. Telemarketing refers to selling products and promoting the company's business by telephone. Telemarketing requires salespeople to have good speaking ability, clear expression ability and certain product knowledge. As a convenient, fast and economical modern communication tool, telephone is becoming more and more popular. At present, the telephone penetration rate in China has reached over 98%. According to the latest survey, residents' home phone numbers are not only used for general contact with relatives, friends and colleagues, but also for consultation and shopping. 65% residents have used telephone inquiry and consultation services, and 20% residents have used telephone to make appointments and shop. Modern life pursues fast pace and high efficiency, and telemarketing, as a new fashion, is entering thousands of households. How to arouse customers' interest in conversation in telemarketing (the skill to keep customers communicating with you in telemarketing) Prepare enough calls before making a phone call, and adjust your thinking when calling others. Telemarketing pays attention to directness. Therefore, how to design the opening remarks, so that customers can continue to communicate with you and arouse customers' interest is the most commonly used method. So how does this method work? Ways to arouse interest in conversation: ① mention what the other person is most concerned about now. "Hello, Mr. Li, I heard from your colleague that your biggest headache at present is that it is difficult for the company to recruit suitable people now, right?" 2 praise each other "colleagues said you should be called, you are an expert in this field." "I believe that your company's rapid development is inseparable from your personality charm." (3) Referring to his competitors "We just cooperated with XX Company (the competitor of the target customer), and they thought our service was very good, so I decided to give you a call today." (4) caused his worry and anxiety. "Customers have always mentioned that the company's sales staff are easy to lose, which is a worrying thing." "Many customers have mentioned that their customer service staff often receive some harassing calls, which are difficult to handle. How does Wang always handle this kind of thing? " Referring to your letter, "I sent you an important letter/email the other day ..." "I'm sure you must have read the letter I sent you! ...... "⑤ Best-selling product" Our product has just been on the line for one month, and 1 0,000 customers have registered ... ""Many customers have called to go through the formalities ... "⑤ Use specific figures" If our service can improve your sales performance by 30%, you must be interested, right? " "If our service can save your company 200,000 yuan every year, I believe you will be interested, won't you? Only sincere people can win trust. We can't persuade a company with an annual output of 5 million to become a senior member once or twice a year in order to improve our personal performance. That's unrealistic and will be hated by customers. First of all, we should learn as much about the upstream resources as possible from the company's customer base, industry, enterprise scale and other factors, and communicate with customers from the overall situation, so that customers can feel that we are professional. Secondly, we can learn about this person's temper and hobbies by chatting with the HR manager of the company. If this person is busy, after you define this customer as a prospective customer, you can also insinuate some sweet words and learn from his assistants or colleagues. I think when you understand this, it will be of great help to your attack. It is said that before meeting a guest, American President Washington must look at this person's hobbies on the first night. Why not?