China's industrial development viewed from the World Expo.

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Abstract: World Expo has greatly promoted the development of industrial design in history. This paper comprehensively analyzes the influence of the Shanghai World Expo on China's industrial design, and points out how to seize the opportunity of the Expo to develop China's industrial design.

Keywords: World Expo industrial design development

I. World Expo and Industrial Design

The development of modern industry contributed to the birth of the World Expo. Since the World Expo was held in London in 185 1, the World Expo has gone through the course of 150 years. It is known as "the Olympic Games in the fields of economy, science and technology and culture", and it is a big gathering of new ideas, new concepts, new cultures, new creations and new products. The holding of the World Expo not only promoted the dissemination and exchange of design concepts and achievements, but also stimulated the emergence of new design concepts and the development of design practice. It is particularly noteworthy that the World Expo is a rare opportunity for the host country to develop its industrial design.

So, what is the significance of Shanghai World Expo to China's industrial design? How to deal with it?

Second, the impact of Shanghai World Expo on China's industrial design

1. Impact of Shanghai World Expo on China's business community

Undoubtedly, at the 20 10 Shanghai World Expo, enterprises from all over the world will bring their best products, best designs and the most advanced ideas, fully display their strong competitiveness and seize the China market. In this case, how do China enterprises respond? In order to be successful in the exposition held in China, not to lose the domestic market, and even to take this opportunity to go global, China enterprises must have their own excellent designs to compete with them.

June 22 news: The Aichi World Expo being held in Japan has attracted many well-known domestic enterprises to participate. Zhang Ruimin, CEO of Haier Group, recently made a special trip to Japan to participate in the activities of Qingdao Week Haier Day. In an interview with Chinese and foreign news media at the China Pavilion of Aichi World Expo, Zhang Ruimin said that the Expo provided a very good opportunity for China enterprises to display, and audiences from all over the world learned about Haier through Haier Day activities, and then learned about China enterprises.

Zhang Ruimin said that this is Haier's first time to participate in the World Expo, which has multiple meanings for Haier. The theme of Aichi Expo is the wisdom of nature and advocating environmental protection. Haier Group also attaches great importance to environmental protection in the process of rapid development. He said that through the stage of the World Expo and zero-distance contact with Japanese consumers, Haier Group can learn more about the needs of Japanese consumers and understand the mainstream product market in Japan; Accordingly, through the understanding of Haier, more Japanese audiences can know more about China's big enterprises, so as to strengthen communication and further eliminate Japanese consumers' misunderstanding of China enterprises.

At the scene of "Haier Day", the enthusiastic response of the audience was unexpected, and the China Pavilion received nearly 40,000 visitors that day. Zhang Ruimin said that the Expo, with its many participating countries and long exhibition time, is a rare publicity and exhibition opportunity for enterprises. He revealed that Haier will consider setting up its own enterprise pavilion at the 20 10 Shanghai World Expo.

The World Expo will create another good opportunity for China enterprises.

The Shanghai World Expo is about to open. The UK has released the latest preferential policies in various regions, introduced the investment environment, and provided more convenient facilities and preferential services for China enterprises wishing to enter the UK and EU markets. The latest preferential investment policies released this time involve financial, legal, banking, commercial, real estate, science and technology, recruitment, insurance, office, government departments and other support. Most regional development bureaus indicated that they would provide China enterprises with serviced office for six months to one year. During this period, rent-free services, recruitment assistance and free all-round business development support will create good opportunities for China enterprises.

After the release of the policy, the British side hopes to make use of the good opportunity of the Shanghai World Expo to let more China enterprises know about the British market prospects and good investment conditions. The British Prime Minister also raised expectations for business development between China and Britain. He predicted that in the near future, more than 400 China enterprises will come to Britain for business visits. In the economic growth strategy of 20 10, he expects not only the business exchange visits of hundreds of companies, but also the further expansion of thousands of British companies in the China market and the investment of more China companies in the UK.

Kou Beichen: What will the Shanghai World Expo bring to China enterprises?

The World Expo is a great gathering of the latest achievements of civilization and human wisdom in each era. It is the best opportunity for all countries to fully display their social, economic and cultural achievements and development prospects. It is a symbol of strong national strength and an important symbol of the promotion of international status. So all countries in the world have held it.

What will Shanghai World Expo bring to China enterprises? Apart from the "Expo economy", the most important thing is that the Expo will bring four major exchanges to China enterprises.

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First, business and cultural exchanges. Enterprise culture is an important content that enterprise development must rely on. If an enterprise wants to realize the value of its products, it must go through trading activities, and trading activities often reflect a commercial culture. The quality of business culture directly affects the way and quantity of product trading. The business culture of all countries in the world has unique characteristics. Through exchanges, China enterprises have more opportunities to learn about the world's commercial civilization. At the same time, it can also show the modern civilization of China enterprises under the influence of Confucian businessmen, which plays an important role in changing the degree of their own commercial civilization.

Scientific and cultural exchanges. Because the World Expo is a great gathering of the latest civilization achievements and human wisdom in each era, it will show the more advanced science and technology in the world, and it is also an excellent opportunity to show the latest science and technology. For China enterprises, they can not only show their own scientific and technological progress, but also learn from the world's science and technology. This exchange will strongly promote the scientific and technological progress and development of enterprises in China.

The third is the exchange of product culture. The World Expo itself is a grand exhibition of products, which leads to the exchange of product culture between countries. The exchange of product culture enables China enterprises not only to show their own product culture, but also to learn from other countries' product culture, such as product design, packaging and performance service, thus promoting the progress and development of fine chemicals in China enterprises.

Fourth, commercial trade and commercial investment cooperation and exchanges. The World Expo can promote a large number of orders between enterprises, help China enterprises to seek partners for investment, and improve the poor economic situation of China enterprises such as capital shortage.

Therefore, Expo 20 10 will have a far-reaching impact on enterprises in China, and will certainly promote the all-round progress of enterprises in China, which will greatly promote the business civilization and product quality of enterprises. Therefore, China enterprises must be prepared to win the opportunity to show themselves and learn from the Expo.