Summary of pledge activities

Summary of fundraising activities

Further unify the sales pitch of real estate consultants, improve the mastery of professional knowledge and learning ability, standardize reception etiquette and telephone answering rhetoric, strengthen and standardize sales reception System management, regular exchanges and learning discussions, correct and clarify one's work attitude and responsibilities. The following content is a summary of the fundraising activities that I have carefully compiled for you. Welcome to refer to it!

Summary of the Fundraising Activities Part 1

In 20xx, Lvdu Real Estate adhered to the corporate vision of “becoming an influential real estate developer and investor in China” and settled in Jiaozuo! The pioneering product - Green Capital Diecui Garden debuts in Jiaozuo, focusing on customers, creating a happy home of 120,000 square meters of Diecai Garden. The project is located at the intersection of Jianjian Road and Beihuan Road in Jiefang District, Jiaozuo City. On August 25, the first phase of Ludu·Diecuiyuan’s 73~115㎡ high-quality houses was open for public bidding throughout the city!

At 6,000 yuan Attracted by the special cash offer, the venue was filled with guests who came to participate in the fundraising event. There were more than a thousand customers present that day. Many customers came to the Ludu·Diancuiyuan Marketing Center early to watch the sand table and listen to the explanations. The lively scene, beautiful melody, considerate service, and orderly processing procedures all left a deep impression on the customers. The reason why Lududu·Diancuiyuan is favored by the majority of home buyers is due to the brand charm and excellent and sophisticated quality of the project itself.

Looking back on the previous stage of work, I have a lot of feelings. After one month of intensive learning and training of real estate-related business knowledge, and more than two months of accumulation of overseas sales calls and calls and visits from clients at the case site, the day of the grand fundraising announcement for the Diecuiyuan project finally came. However, my mood was complicated. and diverse.

At four o'clock that morning, I was awakened by the urgent call from the customer and rushed to the sales department non-stop. I am always reminding myself of today’s work tasks and work arrangements. But as soon as he arrived at the sales department and faced many waiting customers, he seemed very blindly obedient and at a loss. Fortunately, with the guidance and help of Manager Zhang, I knew what work I still had to do. While guiding new customers, you must also maintain your old customers and let them feel your warmth. The company was also very considerate and provided some drinking water, bread, milk, and set up awnings and seats to alleviate the anxiety of customers waiting to sign up for chips. The scene was extremely popular, with huge crowds of people. Customers who came to consult and arrange appointments were chatting and communicating with each other, which invisibly increased the popularity and influence of Ludu Pincui Garden among Jiaozuo citizens, which also provided a source of sustainable development in the future. power. There were a large number of people at the scene, including some customers who were visiting for the first time. However, I only caught 2 groups of new customers, which was relatively small compared with everyone else. This once again reflected the lack of rationality and scientificity in my work.

In terms of personal work, there are some issues that require deep reflection and summary:

1. I have not been exposed to the real estate industry before, and I am relatively unfamiliar with the business. In the future, I will study for an hour every day. , we must learn relevant knowledge well. In addition, your professional ability needs to be improved when answering calls and interviews. Your speaking tone is too calm, lacks passion, and does not create a tense atmosphere. You are not anxious about customers, nor are you anxious about visiting, and you need to change your calm tone in the future. When you should be anxious, you must express it on the phone, so that customers feel that the opportunity is rare and capture the customer's psychology.

2. In daily work, I just execute blindly and lack my own thinking. Theoretical knowledge cannot be memorized by rote, but must be combined with specific things. I have passed the theoretical knowledge test, but I thought too simply and did not calm down to think about how to apply the knowledge in practice, how to explain it to customers, and think about the problem from the customer's perspective. It is only limited to the surface, but we should deeply explore the benefits that knowledge can convey to customers.

3. Export customers are not utilized well. When doing export sales, the information of the customers who left the phone calls was not fully utilized. Since I was just starting out, there were some problems in sorting out the customer information for filling out the questionnaire. The registration location, house purchase needs, etc. were not well recorded, which led to the later calls to invite customers. Being passive when visiting, the probability of transferring to a visit is greatly reduced, and the huge advantage of export sales is not reflected.

4. Some problems also occurred during telephone invitations. The lack of telephone answering and telephone tracking skills, and the lack of practical learning and application resulted in the resources of export customers not being utilized to the maximum extent. During the phone communication, there was no positive response and conversion to some difficult questions and the customer's refusal, nor was the customer's intention to purchase a house truly ascertained. It was indeed a very poor job in grasping the customer.

5. Relatively blind and at a loss for fundraising activities. There were situations where I was in a daze and didn't know what to do. Fortunately, Manager Zhang provided timely guidance and always warned everyone of what needed to be done. However, I believe that going through this fundraising experience will be a growth experience and an excellent learning opportunity for me.

6. Personal business capabilities need to be improved. Suddenly I found that I had forgotten almost all the previous knowledge. During the explanation, I did not deepen or sublimate it, but just stayed on the surface. If you do not think about the problem from the customer's perspective, you will definitely leave a bad impression on the customer during the explanation and reception, and you will not convey the information to the customer. In the future, whenever customers come to visit, we must take the initiative, actively guide customers to understand the basic situation of the project, be detailed and comprehensive, and make customers feel that when they come to Green City, what they explain is different.

7. Your legs must be diligent and your eyes must be quick to protect the customer resources you have discovered. Keep a record of your visits, contact the customers you find, tell them your name again and again, and ask them to look for you when you visit. Don’t ever again have to contact someone for a long time, and then be treated by another real estate consultant because you didn’t give your name when you visit.

8. Strictly demand yourself, improve work efficiency, learn self-control, proactively learn business knowledge, integrate knowledge into explanations and receptions, and form your own style.

In short, starting from scratch, any growth will have to go through pain. I believe that through this pledge, I will reflect on myself and grow rapidly. Sort out the various problems that occurred in the previous stage of work and solve them one by one. Don't give up, stick to your beliefs, and don't languish because of one failure. Believe in yourself and believe that through this lesson, you will accumulate wealth for rapid growth in the future. Summary of the fundraising activity Part 2

With intensive preparations and efforts, the entire company carried out the appointment queuing activity as scheduled according to the established time. The number of customers who came to queue on October 16 exceeded expectations, and as of October 22, 175 customers had been queued. There are two main reasons for this: one is that the prepayment fee is low; the other is that temporary publicity by original reservation customers has driven some waiting customers to queue up. Analysis of these two reasons shows that customers do not need to bear too much risk in purchasing products for this project. The problems that need to be solved at this stage are to stabilize customers' purchasing intentions, help customers build confidence in the project, and strengthen the promotion and introduction of the project. Let customers with a wait-and-see attitude have a deeper understanding and comparison, recognize the advantages of this project, strengthen their determination to buy from the bottom of their hearts, and then launch a preferential policy of paying a large deposit in advance. Customers will make real investment only after they are sure of their understanding and recognition of the project. Otherwise, haste may lead to waste in speed, forcing away those hesitant customer groups, causing psychological harm to both customers and the company. The specific plan is as follows:

1. Pay a large deposit in advance. There are two time nodes. One for the main body of the project building to plus or minus zero. At this time, customers can intuitively see the prototype of their investment products and strengthen their confidence in the project. The second time is the day when the sales office is opened. The sales office is a highlight of the project and is second to none among the sales offices in Yucheng County. When it is displayed to the outside world, it will definitely arouse the city's great attention and rush to tell the news. At this time, the sense of honor for the customer's purchase and investment will surge, and the confidence in the project will be enhanced, which can greatly stabilize the customer's purchasing and investment psychology. At this time, prepayment and preferential policies for large deposits are launched, which has the highest success rate. The reason why the expected customer volume is not high before ranking is closely related to these two reasons.

2. Publicity and promotion.

1. Occupy the most favorable advertising position in Yucheng County and create strong publicity, which will have a strong radiation effect on the whole city, have a psychological impact on customers, increase customers’ awareness and recognition of the project, and increase their Confidence in the project and the sense of honor that purchasing this project can bring.

2. Occupy the advertising positions on Shangyu bus handles and seat backs. Shangyu Bus is the main means of transportation for Yucheng residents to and from Shangqiu, and its passenger volume ranks first in the city.

***26 Shangyu buses run non-stop between Shangqiu and Yucheng. The publicity effect will be very obvious, and it is also one of the media that has the most direct contact with potential customers. Advertising promotion can be done for half a year or one year.

3. Inkjet painting of construction site walls. Convey the project location information and introduction simply and clearly, showing the company's rigorous attitude toward project details.

4. Three-dimensional animation production. It can display the quality characteristics of the project more three-dimensionally and vividly, intuitively describe the high-end living environment of the project, fully convey the landscape effect of the community, and promote the project in multiple directions and angles. After production, it is planned to broadcast and promote the project on three media platforms: Yucheng County TV Station, Mulan Cultural Plaza Electronic Screen, and Datong Road Electronic Screen, and produce a CD to provide to customers to increase their understanding of the project.

3. Sales office launching ceremony. This project is positioned as a high-end project in Yucheng County. Our sales office is a highlight in improving the high-end quality of the project and should be focused on packaging and display. It is planned to arrange on-site arrangements on the launch day, conduct comprehensive ceremonial celebrations, perform song and dance programs, on-site activities to enhance the atmosphere, and launch a preferential plan for large deposits in advance. At that time, the mainstream media in Yucheng will be contacted to jointly promote and support the event on television, radio, outdoor advertising, transportation vehicles, text messages and other platforms. This enables the project to achieve the expected high-end positioning and publicity purpose before the opening, laying a solid foundation for subsequent customer accumulation and opening.

4. Discount plan for large deposit in advance. A unified fee of 50,000 yuan is charged, and the discount is 5% of the total transaction price, and the room selection is based on the first ranking order. This plan can simply and fairly divide and select the preferential amounts of different room types, making it less likely to cause confusion in this link. On the day of the event, more energy can be focused on other links.

5. Adopt road and landscape first strategies. It is recommended that the hardening of Xiangjiang Road be completed first, which will not only facilitate the movement of construction vehicles, but also facilitate customers to view houses and reflect the confidence of the project itself. Roads and landscaping will have to be built sooner or later, but customers believe what they see. The sooner the supporting facilities of the project are completed, the sooner the project product price increase will be increased, which will be beneficial to the overall image of the project. Only by letting customers feel confident about their purchase will truly build a reputation.

6. Further unify the sales pitch of real estate consultants, improve the mastery of professional knowledge and learning ability, standardize reception etiquette and telephone answering rhetoric, strengthen and standardize the management of the sales reception system, and conduct regular exchanges and learning discussions, Correct and clarify your work attitude and responsibilities. Real estate consultants are the portals that most directly reflect the overall project ideas and service quality in terms of appearance and reception. They should be treated seriously with a low-threshold and high-demand management approach.

7. Closely cooperate with the project progress to make timely adjustments to the marketing planning plan.

Leaders are requested to seriously consider the above plan. If they agree to implement it, the relevant work will be implemented by the Marketing Planning Department as soon as possible. ;