Yangzhou’s bathing and pedicure industry was reborn after the epidemic and became popular again. How did the industry successfully save itself?

Yangzhou’s bathing and pedicure industry was reborn after the epidemic and became popular again. The industry successfully saved itself through the Internet. Since the industry was promoted on short video platforms through short videos and other methods, it eventually attracted a large number of local people to engage in back rubs.

Judging from the current difficulties of many traditional industries, in fact, the difficulties of many traditional industries are caused by the impact of the epidemic. In addition, it is impossible for tourists to go to Yangzhou, thousands of miles away, for bathing and pedicures. , which naturally led to the Yangzhou bathing and foot massage industry to be extremely sluggish under the epidemic. However, under the leadership of the industry association, the industry association not only promoted the industry through short videos and other Internet methods, but also successfully enabled the industry to save itself. This is the source of everyone's continued attention to the reason for this success.

1. Yangzhou’s bathing and pedicure industry was reborn after the epidemic and became popular again

Affected by the consecutive epidemics this year, Yangzhou’s bathing and pedicure industry has actually suffered a serious blow. Many There is no business in the bathing and pedicure shops. Not to mention outsiders, even locals may not go to pedicure shops. In fact, the back rubbing technique in foot massage parlors is a traditional skill and has been considered an intangible cultural heritage technique at the national level. However, this technique is not loved by locals. Due to the impact of the epidemic, it is impossible for foreign tourists to visit Yangzhou. The bathing and foot massage industry is used for consumption, which has led to many stores being depressed. However, due to the innovation of industry stores, the foot massage industry has become popular again, which can be regarded as a fast track to the Internet.

2. The industry’s secret to self-rescue: taking off with the help of the Internet

In fact, there is no secret to the industry’s self-rescue. The most important thing is to take off with the help of the Internet. Currently, Yangzhou’s bathing and foot massage The industry basically promotes back-rubbing technology by shooting videos. Although there are not many foreign tourists, Yangzhou locals know this technology and are willing to go to stores to consume it. With more and more local people consuming, the bathing and foot massage industry in Yangzhou has taken off again.