Recruitment information of BAIC Fuling base

"big waves wash sand, and those who sink are golden." Looking back on the automobile industry of 202 1, there are both surprises and regrets. Many new enterprises, some of which have left the stage in tears. In the face of great changes, it is more important to calm down and become a real winner after being washed away by big waves. In Chongqing, an important town in the southwest of China, there is a newly listed automobile star-Beiqi Ruixiang, which seems to have made many brilliant achievements in the past 202 1 year. Its sales network has spread all over southwest China and even remote Tibet, and has won the recognition of many consumers. This brand-new enterprise has become our research object today. In the new era, how can enterprises go more solid, stronger and stronger step by step? Let's take a look at how this new automobile force, which was born in Chongqing, takes root in Chongqing step by step and how to expand into a bigger market. With such curiosity, let's explore the answer to the rapid development of Beiqi Ruixiang.

Clear channel strategy and clear objectives.

Channel construction is the key to enterprise development. Beiqi Ruixiang brand, officially released at Chongqing Auto Show in June this year, has the unique advantages of unique weather, geographical location and human harmony in its hometown of Chongqing. As far as we know, at present, Beiqi Ruixiang has formed a marketing channel network covering most parts of Chongqing in the automobile sales markets in central cities such as Banan, Hechuan, Yongchuan, Fuling and Wanzhou and surrounding counties. Under the strategic thought of "four modernizations" of marketing channels, namely modularization, flexibility, light weight and intelligence, we have formulated a fast, flexible and efficient strategy for building stores, built an intelligent marketing system that attaches importance to assets and operations, guided and helped dealers, and managed the process from signing contracts to realizing store sales in an integrated way. It seems that we have a clear development route in channel management and development planning.

With its clear brand strategy, rapid channel layout and perfect service system guarantee, BAIC Ruixiang has taken root in Chongqing, its mother city, and based on this, it has opened a "layout map" of marketing networks all over the southwest and even the whole country.

Set a benchmark and build the channel system of Chongqing, the mother city.

While paying attention to channel expansion, how to improve the full-cycle experience of users in car purchase, car use and service is one of the topics that every enterprise is most concerned about. As a "brand of users in the new era", Beiqi Ruixiang also pays attention to the user experience. In the construction of the channel model, BAIC Ruixiang adheres to the principle of "low investment in a single store, high density of outlets and intelligent empowerment", actively builds diversified smart channel models, and enhances the user's experience in the whole cycle of car use. Offline, take the city experience center as the all-round sales terminal, use the city exhibition hall and service center close to the user's living radius, and expand more potential customers with mobile booths; Online use of the formed marketing platform, customer operation system and smart stores to enhance the online and offline full scene service experience of users.

In the past Beiqi Ruixiang Super Brand Day, Beiqi Ruixiang was close to users' preferences and adopted an innovative online live broadcast method to deliver an immersive theme live broadcast with constant benefits and surprises to young fans, which not only enhanced users' sense of participation, but also brought exclusive car purchase benefits to consumers, and gained more than 562 customer orders, expanding the circle of friends of Beiqi Ruixiang users and gaining recognition from more customers. The online live Internet exploration of Super Brand Day is just the beginning. In the future, BAIC Ruixiang will continue to innovate marketing methods and continue to bring more and more fun car buying experiences and exclusive benefits to users.

As the general manager of Beiqi Ruixiang Peng said: "From brand to product to service, Beiqi Ruixiang has reconstructed its thinking and operation system and is driving on a new channel." Through differentiated positioning, multi-touch links, complementary functions and online and offline integration, Chongqing users will be provided with personalized, three-dimensional and multi-functional car buying experience. With the powerful strength of Beiqi Ruixiang X5 "7-seat full-scene SUV", it has won the recognition of more customers, the sales volume is booming, and the customer conversion rate is constantly improving, which makes the terminal store realize a good situation of low operating cost, high efficiency operation and high return operation.

As one of the largest modern intellectual manufacturing bases in the domestic automobile industry, Chongqing has a strong industrial cluster, a complete supply chain and a good market environment, which provides unique geographical conditions for the rapid development of BAIC Ruixiang. Chongqing, as the most important strategic hub city in Southwest China, will become an important support point for BAIC Ruixiang's marketing channel to radiate the whole Southwest China and even the whole country, and will fully influence BAIC Ruixiang's "new era user brand" in brand building, product communication and marketing promotion.

It seems to be an eternal law of development to take root, sprout and flourish again. Beiqi Ruixiang has accumulated enough energy for this. From the release of new brands to the launch of products, and then to the success of Chongqing's marketing channels, BAIC Ruixiang has continuously created new "Ruixiang Speed". As a new force of China automobile brand, brand-new, progressive and beautiful Beiqi Ruixiang will provide more domestic users with high-quality products and services, and constantly enrich users' car choices. I hope that Beiqi Ruixiang, a new star in the industry, will make more contributions to the development of Chongqing's automobile industry and the better life pursued by consumers in the new era.