The legend of creating wealth starting from 100 yuan.

The legend of creating wealth starting from 100 yuan.

From a laid-off worker to the chairman and general manager of a large company, Guo Chengde's entrepreneurial story has been regarded as a legend in Juye County. From 100 yuan, how did he get rich step by step?

? Doing every simple thing well is not simple! Doing every ordinary thing well is extraordinary! ? Interview with Guo Chengde, a passage on the wall of his office, may be the best interpretation of his success.

Guo Chengde, the current chairman and general manager of Juye Chengde Green Food Co., Ltd., is quite famous in Juye, but few people know that he was a laid-off worker. After he was laid off, he didn't wait for help, but only relied on his own efforts to open up a new world and realize his life value. In recent years, the company he runs has been awarded by provinces, cities and counties. An enterprise that values contracts and keeps promises? 、? Consumer trust unit? 、? Consumer satisfaction unit? 、? Advanced tax payer? . He has won awards successively? Provincial private entrepreneurs? 、? Provincial re-employment star? 、? Heze city model worker? And other honorary titles; He was elected as the vice chairman of Juye County Federation of Industry and Commerce and the representative of the 17th National People's Congress of Heze City, and was elected as the Standing Committee of Juye County CPPCC for three consecutive years.

Guo Chengde's parents are farmers. In the past, his family was too poor to eat meat for the holidays. Unable to support himself, I dropped out of primary school before finishing it. In the early years, the small family he built himself was also poor. Two adobe houses, plus a sheep and a goat, are all his possessions. 1983, Guo Chengde worked as a maintenance contractor in Juye County Food Company, earning only one yuan and twenty cents a day. But that's all. Guo Chengde had to be laid off because of the company's sluggish operation. The job is gone and the salary has stopped. In addition, parents lost their ability to work due to illness and were hospitalized continuously. Soon, both died. My brother is twelve and my sister is only six. How to make a living in the future?

Guo Chengde in his twenties is worried. He feels very desperate about life. As the eldest son, he must bear the burden of the family. He thinks he is a man and must work hard to earn money to support his family. I worked in the northeast when I was laid off, but it was not ideal. Later, the state introduced a good policy to encourage individual entrepreneurship. Among his peers, some started the wholesale of tobacco and alcohol, and some started the cloth business, from which Guo Chengde was inspired. He wants to know why he can't do business like others. But the reality is that I am young, have never done business and have no money. What should I do? But Guo Chengde was tempted when he saw vendors selling in the street. He borrowed 100 yuan from relatives and friends. This is his initial capital.

With this 100 yuan, Guo Chengde embarked on a difficult road to entrepreneurship. First of all, he went to the county food company and local products company to wholesale some daily necessities such as candy, toothpaste, toothbrush, soy sauce and vinegar, and set up a stall. Because he couldn't do business at that time, sometimes his products couldn't be sold, so he was met with some? Old wholesaler? A supercilious look of ridicule and contempt. But he always holds a belief, works in good faith and wins by quality. Because of perseverance, I have won the trust of some old residents in the former Nanguan Commercial Street, and my business is getting better every day. However, Guo Chengde, who is competitive, is not satisfied with the status quo. He can never make a lot of money by setting up a stall. Why not set up a wholesale department yourself? So he rented two earthen houses in the former Nanguan Commercial Street and set up a constant temperature warehouse wholesale department.

Since then, Guo Chengde's success has been overwhelming. 1990, the constant temperature warehouse wholesale department was gradually expanded from two adobe houses to 500 square meters. 1994, the state called for the development of individual and private economy. On the basis of constant temperature warehouse wholesale department, he founded Juye county non-staple food sales group company and recruited more than a dozen laid-off workers. 1996, his team grew gradually, with more than 80 employees. 1997, inspired by the leaders of the former Juye Town Party Committee and government, he expanded his enterprise and founded the first self-service supermarket with elevator in Juye County? Chengde Supermarket, Qianjin Road, opened a precedent for the supermarket industry in Juye County. In 200 1 year, he registered Juye Chengde Green Food Company, and later changed its name to Juye Chengde Green Food Co., Ltd. ... In 2004, he established Chengde Supermarket Chain Store in Yongfeng Street.

? Juye county is a big agricultural county, and there must be a way out for deep processing of non-staple food. ? Guo Chengde thinks so. In addition to running supermarkets well, in 200 1 year, Guo Chengde set up a food processing factory and began to move towards the road of deep processing of non-staple food. Chengde brand? Roast chicken has become a local specialty food in Juye County, which has driven many farmers in Dushan Town, Daxieji Town, Taomiao Town and Dongguantun Town to become rich and promoted the development of aquaculture in Juye County. ? Chengde brand? Roast chicken has won the titles of Top Ten Famous Foods in Heze City, Famous Food in Shandong Province and Famous Trademark in Shandong Province. Products are exported to Shanghai, Guangzhou, Wuxi, Jiangsu and other Jiangsu and Zhejiang provinces, enjoying a good reputation in all cities and counties in the province.

In recent years, the pace of economic development in Juye County has been accelerated, the new county has been gradually expanded, and the shopping demand of citizens has been increasing. Guo Chengde smelled business opportunities again. In 2006, with the support of the county party committee and the county government, he founded Chengde Shopping Plaza in Juye County, and opened on September 6 of that year, accommodating more than 400 people of all kinds, and established more than 80 Chengde supermarket chains in township offices and key villages throughout the county, becoming Juye County. Wan township market project? Relying on the unit, it has played a role in allowing rural residents to buy safe food like county residents.

On the premise of making the food processing factory and Chengde shopping plaza stronger and bigger, Guo Chengde had a new idea. Next, he wants to invest 20 million yuan to build a new high-end food project, including snack food and pet food. In the interview, Guo Chengde said that the standard requirements for exporting pet food are low. Use leftover chicken feathers, chicken intestines, etc. High-temperature disinfection of roast chicken can make pet food rich in high protein, which is also in line with the national policy of developing low-carbon economy. At present, the price of pet food in the United States, Europe, Japan and other countries and regions is even higher than that of food, and the profits are rich. After being made into pet food, it will be exclusively used in major supermarkets across the country. In this way, his food processing industry, which integrates breeding, food deep processing and supermarket sales, has become a good industrial chain.

Guo Chengde became rich, but after he became rich, he did not forget the disadvantaged groups and gave back to the society. More than 60 merchants in the former Nanguan Commercial Street have received his help; He sends condolences to nursing homes and five-guarantee households on holidays; 1997 When Juye was flooded, he donated cookies worth 2,000 yuan to Wang Qiao New Village in Qilin Town. During the Wenchuan earthquake, he donated 6.5438+0.27 million yuan in cash and food, and at the same time donated 8,000 yuan to help two students in the disaster area complete their studies. Every year, he donates more than 5,000 yuan to charity. ;