Sharing of APP operation experience, how to operate APP well

As an app operator, you need to get 7 skills

1. Be able to operate products

In many app operation position recruitment requirements, there will be product operation requirements requirements. In a broad sense, product operations include all content operations, activity operations, user operations, etc. that will be mentioned below. In order to distinguish it from the following content, the product operation here mainly focuses on the app product itself, such as operating the management and follow-up of product project requirements, BUG, ??etc., and finding appropriate solutions to product problems.

As an app operator, especially an advanced app operator, you need to have certain co-ordination capabilities for products and the ability to solve various product problems.

2. Xiao content operation

Content construction is one of the problems that cannot be avoided in any product operation. App operation is no exception, such as how to design the app official website framework, how to fill the corresponding content after the framework is designed; how to produce app application content (PGC or UGC or OGC), how to develop the content, and how to ensure the cycle, quality, and presentation of UGC. Form etc.

3. Understand user operations

User operations require app operators to know how to maintain users, including understanding user needs, discovering problems when users use the app, and analyzing the causes of problems. How to solve problems for users to increase app user activity, etc. User operation skills are one of the basic requirements for app operations for many companies in the Internet era that places great emphasis on user experience.

4. Knowledge of event operations

A successful event can bring unexpected marketing effects to app applications. Nowadays, when we open an app at will, events can be seen everywhere. This also shows that as an app operator, being able to personally plan activities is also a skill that needs to be mastered.

5. Channel Operations

Some people may say that the aspects mentioned above can be included in channel operations. Yes, but channel operation is not limited to the methods of app operation mentioned above. If we really want to define channel operations, free and paid means that can bring new users to app products (such as app application market, Guangdiantong, Fantong, PR drafts, online alliances, etc.) are all in the channel within the scope of operations. App operations need to segment users in each channel to formulate more precise promotion plans.

6. Understand ASO optimization

ASO is a familiar app promotion method for APP operators, and it has many similarities with SEO. A saying that everyone generally accepts is that ASO is a search engine optimization method for the mobile terminal (app application market, etc.), while SEO is a search engine optimization method for the PC side.