How to become a clothing collocation division

First of all, let me tell you about the origin of the clothing collocation division:

The clothing collocation division originated in the 198s in Europe and America. The fashion collocation division is mainly responsible for fashion modeling planning, theme determination, product selection, visual implementation and so on, aiming at specific aesthetic standards in different fields. The work field involves the collocation and visual planning of brand product manuals, advertisements, magazines, creative vision, retail vision and press conference vision, and finally realizes the promotion value.

So, what are the prospects of costume collocators?

At present, the development prospect of clothing collocation division in China is still very huge. Let's analyze the current situation of domestic collocation division talents:

1. Facing the increasingly high demand of clothing consumers for clothing collocation and fierce global competition of brands, the demand for professional collocation division is increasing, but professional talents are scarce

2. At present, domestic collocation division is mostly changed from clothing designers, buyers and exhibitors. Or designers to replace, innovation and aesthetic disconnection from the market are serious

3. Clothing brands, magazines, advertising and other industries need more matching teachers

4. The clothing industry has realized the importance of matching teachers and matching majors, and has been recruiting or cooperating with a large number of professional clothing matching teachers

How to become an excellent clothing matching teacher?

In China, there are three types of clothing collocators:

E-commerce clothing collocators, commercial clothing collocators, and people-modeling clothing collocators. Simply speaking, they refer to traditional clothing collocators, display collocators, terminal collocators and production designer.

if you want to be a business/e-commerce clothing collocation teacher, Then you need to have at least the following eight abilities:

1. Have professional collocation skills, fashion opinions and knowledge reserves (learning professional collocation knowledge such as clothing style, color, fabrics, fashion trends, brand customer positioning, etc.)

2. Have sales collocation planning and promotion planning ability of print advertisements, product manuals and e-commerce products, and team organization and execution ability

3. Visual planning ability for dynamic display of clothes on the show floor

5. Ability to make terminal-linked sales manuals and terminal-linked sales training courseware

6. Ability to analyze market collocation and fashion trends and have a keen perspective

7. Ability to explain product collocation in words

8. Ability to give professional advice on consumer dress collocation and communication skills

Assuming that you want to be a costume collocation designer, Then you must have at least the following eight abilities:

1. Have professional fashion figure modeling professional matching technology, And the ability to analyze fashion trends

2. Possess the ability to design characters for different industries, different roles and different occasions

3. Possess the ability to design and match modern fashion dramas, movies, columns, etc.

4. Possess the creativity of magazine theme, the overall modeling direction of characters and the ability to organize and execute

5. Possess the ability to design and match advertising characters and follow films on the spot

6.