Department introduction of Zhengzhou Chenggong College

International Economics and Trade Major (Undergraduate)

◆Cultivation Objectives: This major cultivates students to systematically master the basic theories and basic skills of economics, international economics, and international trade, and to understand contemporary international affairs. Senior professionals who are familiar with the current status and trends of economic development, familiar with the rules and practices of international trade, and have the ability to analyze and solve international trade issues and practical import and export operations.

◆Main courses: International Economics, Introduction to World Economy, Management, International Trade Theory and Practice, International Trade Settlement and Credit, International Economic Cooperation, China’s Foreign Trade, E-Commerce, Financial Management, Marketing wait.

◆Employment prospects: Various foreign trade agencies, overseas offices, foreign-related financial institutions, foreign-funded enterprises, foreign trade companies, international cooperation companies, etc. are engaged in practical issues and policy research on international trade and international economic cooperation. jobs, as well as teaching and research in universities and research institutions.

Marketing Major (Undergraduate)

◆Cultivation Objectives: In order to adapt to the development of the socialist market economy and the needs of modern enterprises, this major cultivates comprehensive moral, intellectual, physical, aesthetic and other aspects. Those who are developed must possess basic theoretical knowledge such as economics and management and professional marketing knowledge, have modern marketing concepts, be able to skillfully use modern economic theories, independently conduct marketing activities, and be competent in advanced applications of modern enterprise operations, promotions, management, planning and other marketing work. Type management talents.

◆Main courses: Marketing, e-commerce, marketing planning, market research and forecasting, modern logistics, management, channel management, business negotiation and sales, consumer behavior, marketing experiments, etc.

◆Employment prospects: After graduation, you can engage in marketing planning, public relations planning, advertising planning, product sales, commodity procurement, etc. in foreign-funded enterprises, industrial and commercial enterprises, foreign trade enterprises, real estate industry, advertising, planning consulting and other departments. Market research and market management, customer service and customer management, etc. You can also engage in teaching and scientific research in colleges and universities and scientific research institutions.

Marketing (e-commerce direction) (undergraduate)

◆Cultivation objectives: In order to adapt to the development of the socialist market economy and the needs of modern enterprises, this major cultivates moral, intellectual, physical and Those with comprehensive development such as the United States, mastering basic knowledge of economics, management, marketing and e-commerce, possessing a high professional theoretical level of e-commerce, possessing strong professional skills in e-commerce operations, and being able to skillfully apply information network technology at work Application-oriented management talents engaged in online marketing, online transactions, online services and other series of businesses.

◆Main courses: Management, Marketing, Marketing Planning, Management Information Systems, Database Principles and Applications, E-Commerce, E-Commerce Security, E-Commerce Law, E-Commerce Case Analysis, Electronic Payment and Network Payment, e-commerce logistics management, e-commerce website construction and management, etc.

◆Employment prospects: After graduation, you can work in foreign-funded enterprises, industrial and commercial enterprises, Internet companies, advertising companies, and consulting agencies to engage in online business information collection and sorting, online advertising, website marketing, and online trade business. E-commerce consulting and other work, you can also engage in e-government work in government departments or engage in teaching and research work in colleges and universities and scientific research institutions.

Business Administration (undergraduate)

◆Cultivation objectives: This major cultivates knowledge and abilities in management, economics, law and business management, and can be engaged in enterprises, institutions and government departments Senior professionals in economic management, business management, commerce and management professional teaching and scientific research.

◆Main courses: management, economics, economic law, marketing, financial management, production operation management, human resources management, quality management, corporate strategic management, corporate logistics management, management information system, etc. .

◆Employment prospects: Graduates can engage in economic management, business management, business and trade work or start their own businesses in government economic management departments at all levels, industry management departments, and various industrial and commercial enterprises, or in colleges and universities Engaged in teaching and scientific research in management majors.

Business Administration (tourism management direction) (undergraduate)

◆Cultivation objectives: This major cultivates knowledge and abilities in management, economics, law and business management, and is influenced by tourism operation and management Senior comprehensive talents who have basic training in tourism management, master the basic skills of tourism management, have a pioneering and innovative spirit, and can engage in tourism operation and management in national tourism administrative departments, tourism enterprises and institutions and related departments at all levels.

◆Main courses: Management, Economics, Introduction to Tourism, Marketing, Financial Management, Hotel Management, Introduction to Tour Guides, Travel Agency Management, Tourism English, Management Information Systems, Tourism Psychology, etc.

◆Employment prospects: Graduates can engage in tourism management, hotel management, scenic spot management, etc. in government tourism management departments at all levels, various travel agencies, tourist attractions, hotels and other units, or in colleges and universities The school is engaged in related professional teaching and scientific research work.

Engineering Management (Undergraduate)

Real Estate Management and Valuation (College)

◆Training Objectives: This major is designed to adapt to the new requirements of real estate development and management , comprehensive professional knowledge such as urban planning, architectural design, environmental analysis, computer application and economic management, cultivating students with all-round development morally, intellectually, physically and aesthetically, systematically mastering the basic theories and professional skills of the real estate industry, and being familiar with national real estate related regulations, Application-oriented professionals engaged in real estate planning, development, operation, evaluation and property management.

◆Main courses: Engineering drawing and drawing recognition, housing architecture, engineering project management, real estate development, real estate valuation, project budget estimation, real estate marketing, urban planning, property management, real estate finance, etc.

◆Employment prospects: After graduation, you can engage in project planning, property management, real estate marketing and intermediary in real estate management, land development planning, urban management, construction departments, supervision departments, housing agencies, property companies and other units. Waiting for work.

Property Management (Junior College)

◆Cultivation Objectives: This major is to adapt to the development of the socialist market economy and the needs of modern enterprises, and to cultivate students with all-round development morally, intellectually, physically, and aesthetically. , have solid basic knowledge of economics, management, architecture and property management, master the theories, methods and means of modern management science, and be able to engage in property management, intermediary services and real estate in property management companies, real estate trading departments and real estate development companies. Highly skilled application-oriented professionals in consultation, community planning, and maintenance of community public facilities.

◆Main courses: Introduction to property management, property management regulations, real estate marketing, real estate economics, engineering drawing and understanding, garden drawing and design, property equipment maintenance and management, public relations , maintenance project budget, community environmental planning and management.

◆Employment prospects: After graduation, students can engage in community planning, property management, real estate investment, real estate marketing and intermediary work in real estate management, urban planning, construction departments, property companies, real estate agency companies and other units.

Logistics Management (Junior College)

◆Cultivation Objectives: This major cultivates students with basic theories and basic knowledge of management, economics, marketing and logistics, familiar with the economic laws of the development of my country's logistics industry, and masters modern Advanced applied professionals with logistics management methods and skills.

◆Main courses: Management, modern logistics, marketing, third-party logistics, supply chain management, logistics cost management, warehousing and transportation management, e-commerce, international trade theory and practice, retail management , logistics and trade regulations, etc.

◆Employment prospects: After graduation, you can engage in logistics and related management work in multinational companies, industrial and commercial enterprises, logistics centers and other business departments. Accounting (undergraduate)

◆Cultivation objectives: This major cultivates scientific knowledge, practical ability and innovative spirit in management, economics, law and accounting, and can work in teaching units, scientific research units and government departments. , senior accounting professionals engaged in accounting practice, teaching, and scientific research in various enterprises, institutions, intermediary service agencies and other organizations.

◆Main courses: Management, Economics, Economic Law, Accounting Principles, Intermediate Financial Accounting, Cost Accounting, Management Accounting, Financial Management, Auditing, Computerized Accounting, Advanced Financial Accounting, etc.

◆Employment prospects: Graduates can engage in accounting, finance, auditing and other practices in government departments, various enterprises and institutions, various intermediaries, financial institutions, firms, etc., or in colleges and universities The school is engaged in accounting professional teaching and scientific research.

Financial Management (Undergraduate)

◆Cultivation objectives: This major cultivates knowledge and abilities in management, economics, law and financial management, and can work in teaching units, scientific research units, government Senior financial management professionals engaged in accounting practice, financial analysis, financial management, teaching, scientific research, etc. in departments, large, medium and small industrial and commercial enterprises, commercial banks, insurance companies, various investment funds and financial institutions and other intermediary organizations.

◆Main courses: Management, Accounting Principles, Intermediate Financial Accounting, Auditing, Cost Accounting, Financial Management, Advanced Financial Management, International Financial Management, Accounting Computerization, Financial Analysis, Financial Markets , Securities Investment, etc.

◆Employment prospects: Graduates can engage in accounting, finance, auditing and other practices in government departments, various enterprises and institutions, various intermediaries, financial institutions, firms, etc., or Engaged in accounting and financial management professional teaching and scientific research in colleges and universities.

Accounting (junior college)

◆Cultivation objectives: This major cultivates students with basic knowledge in management, economics, law and accounting, strong practical ability and hands-on ability, and the ability to Senior application-oriented talents engaged in accounting practice in government departments, various enterprises and institutions, intermediary service agencies and other organizations.

◆Main courses: Principles of Accounting, Intermediate Financial Accounting, Cost Accounting, Management Accounting, Financial Management, Auditing, Computerized Accounting, etc.

◆Employment prospects: Graduates can engage in accounting, finance, auditing and other practices in government departments, various enterprises and institutions, various intermediaries, financial institutions, firms, etc.

Accounting computerization (junior college)

◆Cultivation objectives: This major cultivates students with basic knowledge in management, economics, law and accounting, accounting computerization, etc. Senior application-oriented talents with strong practical and hands-on abilities who can engage in accounting practice in government departments, various enterprises and institutions, intermediary service agencies and other organizations.

◆Main courses: Accounting principles, intermediate financial accounting, cost accounting, management accounting, financial management, auditing, accounting computerization, accounting simulation experiments, etc.

◆Employment prospects: Graduates can engage in accounting, finance, auditing and other practices in government departments, various enterprises and institutions, various intermediaries, financial institutions, firms, etc. Art Design (Environmental Art Design Direction) (Undergraduate)

◆Cultivation Objectives: This major cultivates a solid grasp of the basic theories and basic knowledge of environmental art design, a certain practical application ability, high professional quality, and the ability to Highly skilled professionals with both ability and political integrity who are engaged in the fields of architecture, landscape design, interior design, etc. and who meet the needs of teaching and research in this major.

◆Main courses: sketch, color, plane composition, color composition, three-dimensional composition, perspective, furniture design, display design, indoor and outdoor decoration design, landscape planning and design, garden design, building decoration materials and construction Courses such as technology, engineering budget and engineering management, computer design, etc.

◆Employment prospects: After graduation, students can engage in architecture, urban planning, indoor and outdoor decoration, or engage in design, management, etc. in public institutions, and can Further postgraduate entrance examination or study abroad.

Art Design (Decoration Art Direction) (Undergraduate)

◆Cultivation Objectives: The training objectives of this major are to face the 21st century, to adapt to the needs of the current market economic development, and to cultivate High-quality, comprehensive and applied professional design talents who are comprehensively developed morally, intellectually, physically and aesthetically and can engage in design, management, teaching and research in visual communication fields such as communication media or in enterprises, schools and scientific research units.

◆Main courses: design sketch, design color, plane composition, color composition, three-dimensional composition, computer-aided design, font design and arrangement, book binding design, advertising design, packaging design, display design, web design , CIS design, etc.

◆Employment prospects: After graduation, students can engage in design, management, teaching and research in various media, advertising companies, design companies, enterprises, institutions, schools, and scientific research units.

Animation (undergraduate)

◆Cultivation objectives: This major cultivates students with the basic knowledge and theory required for film and television animation creation, and can work in production positions in film, television and other media , professionals engaged in animation original painting, animation creative design and direction, and theoretical research on three-dimensional computer animation creation.

◆Main courses: sketch, color, composition (flat, color, three-dimensional), script, scene design, modeling design, recording, MAYA, After effects, Premiere, graphic design, animation (digital) design, C language, JAVA language, Photoshop, Coreldraw, web design, etc.

◆Employment prospects: After graduation, you can engage in computer application technology jobs such as animation design in software companies, major portal websites, various advertising companies, and animation companies.

Art Design (Environmental Art Design Direction) (Junior College)

◆Cultivation Objectives: This major cultivates a solid grasp of the basic theories and basic knowledge of environmental art design, with certain practical application capabilities, and Highly skilled professionals with high professional quality and both ability and political integrity who can engage in landscape design, interior design and other fields.

◆Main courses: sketch, color, plane composition, color composition, three-dimensional composition, perspective, furniture design, indoor and outdoor decoration design, landscape planning and design, garden design, architectural decoration materials and construction technology, engineering Budget and project management, computer design and other courses.

◆Employment prospects: After graduation, students can engage in urban planning, indoor and outdoor decoration, or design and management in public institutions, and can further advance to undergraduate studies or study abroad.

Decorative Art Design (Diploma)

◆Cultivation objectives: This major adapts to the needs of the current market economic development, cultivates all-round development of morality, intelligence, body and beauty, and can be used in communication media, etc. Technical application-oriented professional design talents engaged in various types of graphic design and management in the field of visual communication.

◆Main courses: design sketch, design color, plane composition, color composition, three-dimensional composition, computer-aided design, font design and arrangement, book binding design, advertising design, packaging design, display design, web design , CIS design.

◆Employment prospects: After graduation, students can engage in design and management work in various design companies, advertising companies, newspapers and magazines, publishing and printing and other units.

Department of Grammar

The Department of Grammar (***the same subject department) has majors in Chinese language and literature (undergraduate), advertising (undergraduate), teaching Chinese as a foreign language (undergraduate), Journalism major (undergraduate), Secretarial (foreign-related) major (junior college), Legal Secretarial major (junior college), and is responsible for the education and teaching of basic courses such as political theory courses, mathematics, and college Chinese in the college.

The Department of Grammar (the same subject department of ***) currently has three teaching and research sections: Political Theory, Chinese Language and Literature, and Mathematics. ***There are 71 full-time and part-time teachers, including 42 full-time teachers and part-time teachers. There are 29 people, including 6 full-time professors, 16 full-time and part-time associate professors, 39 lecturers, 2 people have obtained doctorate degrees, and 44 people have obtained master's degrees. 71 teachers graduated from many well-known institutions of higher learning across the country. Among them are senior professors with rich teaching experience and abundant scientific research publications, as well as newcomers in the teaching field who are diligent in teaching and have excellent scientific research capabilities. At present, all colleagues in the *** Science and Technology Department are adhering to the founder's educational thoughts and school-running concepts, pursuing the pursuit of advancing with the times, practicing pragmatism, and striving to create disciplinary characteristics, moving towards "building first-class moral character, pursuing first-class knowledge, The goal of "becoming a first-class career" is marching forward bravely and vigorously.

Chinese Language and Literature Major (Undergraduate)

◆Cultivation objectives: To cultivate students who can have a solid grasp of the basic knowledge of Chinese language and literature, as well as relevant knowledge of adjacent subjects, and who can read and retrieve classical works Literature, understand the cutting-edge achievements and development prospects of this discipline, have strong literary appreciation and writing skills, have certain scientific research capabilities and practical work abilities, and be qualified for Chinese language and literature teaching, cultural communication and cultural management, text editing, etc. of senior talents.

Employment prospects: After graduation, students in this major can work as secretaries, editors, reporters or in teaching or scientific research in state agencies, news media, publishing houses, colleges and universities, enterprises and institutions.

Advertising Major (Undergraduate)

◆Cultivation Objectives: This major cultivates students with advertising theories and skills, broad cultural and scientific knowledge, and the ability to work in the advertising department of the news media, advertising Senior professionals engaged in advertising management, advertising creativity, advertising design and production, marketing planning and market research and analysis in companies, market research industries, information consulting industries and enterprises and institutions.

Employment prospects: After graduation, students in this major can engage in advertising management, advertising creation, advertising planning, corporate planning, etc. in various TV stations, newspapers and magazines, advertising companies, Chinese and foreign enterprises and other departments.

Teaching Chinese as a Foreign Language (Undergraduate)

◆Cultivation Objectives: This major cultivates students with basic knowledge of English and Chinese, basic theories, basic skills and basic knowledge of Chinese and Western culture, and is capable of teaching Chinese as a foreign language. , bilingual and application-oriented talents for press and publishing, cultural management, and language and writing work, editing, and secretarial work in enterprises and institutions.

Employment prospects: After graduation, students in this major can go abroad to teach Chinese, teach English to primary and secondary schools internally, engage in language and writing work in press and publishing, cultural management, enterprises and institutions, and work in state agencies and news The media, enterprises and institutions are engaged in secretarial, editor, journalist work or teaching and scientific research work.

Journalism Major (Undergraduate)

◆Cultivation Objectives: This major cultivates students with innovative consciousness, systematic basic knowledge of Chinese and literature, news communication theory and solid news gathering and editing skills. , Comprehensive professionals who are familiar with the laws and policies of my country's news communication and can engage in news work in news media, publishing and publicity, enterprises and institutions, etc.

Employment prospects: After graduation, students in this major can work as editors and reporters in various news media such as TV stations, newspapers and magazines, or engage in teaching and scientific research in colleges and universities.

Secretary (foreign-related direction) major (junior college)

◆Cultivation goals: To cultivate a professional and responsible person with the basic knowledge and skills required by modern secretarial skills, including written and oral Expression ability, public relations communication ability, information processing ability, file management ability, conference organization ability, communication and coordination ability, research and planning ability, English communication ability, proficiency in using computers, familiarity with daily maintenance of modern office equipment and general troubleshooting ability, able to High-level technical, application-oriented and compound talents engaged in secretarial, writing, administrative and management work.

Employment prospects: After graduation, students can engage in secretarial and office work in state agencies, foreign-related institutions, foreign companies, and social groups.

Legal Secretarial Major (Junior College)

◆Cultivation Objectives: This major trains students to systematically master the basic concepts, basic knowledge, basic theories, basic business and basic skills of legal secretarial aspects, and master the law Application-oriented talents who have knowledge and are familiar with my country's laws and the Party's relevant policies, and can engage in legal secretarial work in state agencies, enterprises, institutions, social groups and other departments.

◆Employment prospects: After graduation, students can engage in secretarial and office work in state agencies, various types of enterprises and institutions. English (undergraduate)

◆Cultivation objectives: This major cultivates students with a solid English language foundation and relatively extensive scientific and cultural knowledge, who are able to work in foreign affairs, economy and trade, culture, press and publication, education, scientific research, tourism and other departments. Senior English professionals engaged in translation, research, teaching, and management.

◆Main courses: Comprehensive English, English reading, English speaking, English listening, English writing, British and American overview, British and American literature, translation theory and practice, interpreting theory and practice, English linguistics, etc.

◆Employment prospects: Graduates of this major are suitable for oral and translation work in state agencies, foreign affairs, education, foreign trade, publishing, news, tourism and other departments and foreign wholly-owned and joint ventures. Colleges and universities and Teaching and research work in scientific research departments and teaching work in secondary schools.

English (Tourism English) (Undergraduate)

◆Cultivation objectives: This major cultivates comprehensive development of moral, intellectual and physical skills, with strong English listening, speaking, reading, writing and translation skills Talents with extensive tourism knowledge and English expertise. Graduates are required to be comprehensive talents with solid basic knowledge of English and basic language skills, proficient English language skills, and the ability to fluently use English to engage in tourism industry tour guides, group formation, translation, management and coordination, etc.

◆Main courses: Comprehensive English, English reading, English listening, tourism English, translation theory and practice, interpretation theory and practice, tourism policies and regulations, English grammar, English writing, spoken English, overview of tourism, Tourism psychology, tourism public relations and communication etiquette, etc.

◆Employment prospects: Graduates of this major are suitable for oral and translation work in state agencies, foreign affairs, foreign trade, publishing, news, tourism, education and other departments and foreign wholly-owned and joint ventures, as well as in colleges and universities and scientific research departments. They can also engage in teaching and scientific research work, and can also be engaged in tour guides and business event planning in international travel agencies, star hotels, etc.

Business English (College)

◆Cultivation objectives: This major cultivates comprehensive moral, intellectual and physical development, familiarity with international economic and trade laws and practices as well as China's foreign economic and trade policies, and a relatively Application-oriented professionals with strong English listening, speaking, reading, writing and translation abilities, strong English language application abilities and business and trade skills.

◆Main courses: Comprehensive English, English reading, English speaking, English listening, English writing, translation theory and practice, overview of Britain and the United States, foreign trade English correspondence, international trade theory and practice, etc.

◆Employment prospects: After graduation, students can engage in business, foreign trade translation, teaching in primary and secondary schools, etc. in foreign affairs, tourism, hotels, aviation, economy and trade, education and other industries. Computer Science and Technology (Undergraduate)

◆Cultivation Objectives: This major cultivates good scientific literacy and systematically masters the basic theories, basic knowledge and basic skills of computer science and technology including computer hardware, software and applications. and methods, senior specialized scientific and technical talents in computer science and technology disciplines who can engage in computer teaching, scientific research and application in scientific research departments, education departments, enterprises, institutions, technology and administrative departments and other units.

◆Main courses: Discrete mathematics, computer principles, assembly language, computer network principles and practice, data structure, operating system and practice, software engineering and practice, C programming, JAVA programming, Web programming , database principles and applications, JZEE, practical network technology, network security, etc.

◆Employment prospects: This major can be engaged in research and teaching of computer software and hardware theory, as well as system analysis, design, development, use, and maintenance. You can also engage in computer teaching, scientific research and application work in scientific research, education, enterprises, institutions, technology and administrative departments and other units.

Computer Network Technology (College)

◆Cultivation objectives: To cultivate professional and technical talents with a rigorous scientific attitude and the ability to plan, integrate, develop and maintain various computer network systems.

◆Main courses: Computer network principles, network operating systems, microcomputer principles, high-level language programming, database principles and practices, network engineering, web design, practical network technology, network security, network troubleshooting, Web Programming, e-commerce, TCP/IP technology, etc.

◆Employment prospects: After graduation, you can engage in high-quality technical work in network planning, design, installation, and debugging, as senior technicians and network engineers in network development, application, and maintenance.

Animation Design and Production (Diploma)

◆Cultivation Objectives: To meet the needs of the country’s future communications and computer media development, cultivate talents with dual skills in computer animation creation and other computer applications. Taking the integration of animation art design creation and computer media technology as a new direction, it creates a new field for traditional art creation. Under the principle of making full use of school education resources, on the one hand, it meets the needs of high school graduates who are interested in artistic aesthetics or technological media for further studies, and on the other hand, it provides high-quality media design talents for the industry.

◆Main courses: sketching, graphic composition, color composition, database, introduction to animation, Flash, Coreldraw, dynamic web page production, JAVA programming, film and television advertising, MAYA, post-production synthesis, etc.

◆Employment prospects: Graphic media design (advertising companies, cartoon companies, printing design companies, newspaper and magazine publishers), three-dimensional media design (computer audio and video production companies, architectural research centers, animation and game companies), communication Media companies (film and television companies, communication production companies, computer network media companies), public institutions (art galleries, museums, cultural centers).