Achievements and current situation of Ningbo Daily Newspaper Group

In the past five years, the group has won 8 China News Awards and 38 first prizes in Zhejiang News Awards. The number of first prize winners of the Provincial News Award has ranked first among municipal newspapers in Zhejiang Province for many years. Book publishing has won 1 national "Five One Project Award", 1 China Outstanding Publication Award and 72 provincial and ministerial level or above publishing awards. "Ningbo Evening News" has ranked among the top 20 in the national competitiveness ranking of urban life newspapers for three consecutive years; China Ningbo.com ranks among the top 10 new media media in China's newspaper industry, and its operating scale ranks among the top newspaper websites in the country; "Ningbo Daily" printing The quality has been rated as "National Premium Newspaper" for many years in a row.

While doing a good job in the traditional newspaper industry, Ningbo Daily Newspaper Group strives to transform into digital media and new media, and is willing to be a digital pioneer. At present, certain results have been achieved in the digitization of news collection, digitization of communication channels, and digitization of reading terminals. In terms of news collection, relying on China Ningbo Net, which has a daily click rate of 7 million, Ningbo Daily Newspaper Group has established a team of all-media reporters and is equipped with a live broadcast truck worth more than 1 million; China Ningbo Net already has its own network TV and online radio stations, among which "Online Dialogue·Political Questions" has become a very influential brand and is impacting China's news award-winning columns; Ningbo Evening News's mobile remote publishing system is the first in the country. In terms of digitization of communication channels, the circulation of the new generation interactive mobile newspaper "Ningbo Mobile News" has exceeded 600,000, and more than 30 million yuan has been spent to build the country's first all-media digital newspaper technology platform that integrates news gathering, editing, and operation and management. The group developed The mobile QR code used to lead the industry. In terms of digitization of reading terminals, it is the first in the country to launch a new media electronic newspaper "Ningbo Broadcast" on a large scale. More than 100 new digital media "urban electronic display screens" are distributed in various communities in Ningbo city; the group also has digital media such as Tianyi Blog. ; Southeast Business Daily launches e-magazine Community Weekly. In recent years, the group has been selected into the "Top Ten Cases of China's Newspaper and Periodical Management Models" and the "Top Ten Innovative Media Groups in China". Currently, the newspaper group is cooperating with the three major communication operators to explore emerging communication and distribution forms and operation models such as handheld terminals and the new generation of Internet, such as IPTV. At the same time, we actively promote digital publishing, printing and digital distribution.

Focusing on the development goal of moving from a news and publishing group to a cultural media group, Ningbo Daily Newspaper Group strives to build an industrial structure with all media and the entire industry chain. While operating traditional paper media well, in 2002, Ningbo Daily Newspaper Group absorbed Ningbo Publishing House and Ningbo Xinhua Bookstore as a whole, extending the group's industrial chain to book editing, printing, publishing, distribution and other fields. With an investment of 800 million yuan, Ningbo Book City was put into use in May 2010 and has become Ningbo's new city card. The Ningbo Concert Hall developed, constructed and operated by the Group is at the top level in China, with an average of more than 60 performances per year, and has been named a cultural construction demonstration site in Zhejiang Province. The new printing base built with an investment of 100 million yuan has a newspaper printing capacity of 700,000 pairs per hour, and the annual output value of commercial printing is close to 100 million yuan. The Ningbo Digital Media Industrial Park, with a construction area of ??65,000 square meters and a total project investment of 500 million yuan, will have pilings driven by the end of 2011. By then, it will become the group’s digital new media industry base, China’s digital newspaper industry experimental base, and national digital media project headquarters base. The business scope of Ningbo Media Company involves exhibition services, culture and art and other cultural and creative industries. Ningbo Daily Newspaper Group is currently the only press, publishing and cultural communication group in the country that integrates print media (eight newspapers and one magazine), online media, new media, city publishing house, city Xinhua Bookstore, concert hall and other cultural and creative industries. It is one of the party newspaper groups with the longest media industry chain in China.

Ningbo Daily Newspaper Group attaches great importance to talent training. In the past five years, huge sums of money have been spent on talent training every year. Over the past five years, we have organized nearly a hundred key editors and managers in batches to study at Michigan State University in the United States. More than 60 key people have participated in master's degree courses at Fudan University. We have introduced 1-3 PhDs and 3-5 masters every year, and implemented the "famous reporter" , Famous Editors, Excellent Managers Program”. To this end, the Group established a "Journalism Research Institute" together with Fudan University. In 2008, with the approval of the Ministry of Human Resources and Social Security, a national-level postdoctoral workstation was established. This is the only postdoctoral workstation among social science and news units in Zhejiang Province. In recent years, many comrades of the group have won honorary titles such as "National Outstanding Journalist", "National Top 100 Journalist", National "May Day" Labor Medal and "Piaoping Award".

The group has established strategic partnerships with the Institute of Journalism, Chinese Academy of Sciences, Renmin University, Fudan University, etc. The Journalism Research Institute and the Municipal Social Science Research Base were successively established.

During the "Twelfth Five-Year Plan" period, Ningbo Daily Newspaper Group will adhere to the theme of scientific development and the transformation of development methods as the main line, accelerate the promotion of "four major projects" and "six major transformations", and strive to improve With its public opinion guidance, industrial competitiveness, brand influence and team cohesion, it has achieved the leap from a news and publishing group to a first-class cultural media group in similar cities in China. It can be simply summarized as the “2468” strategy. "Two" refers to adhering to the theme of scientific development and accelerating development, and transforming the development mode as the main line. "Four" refers to the main "four major projects": building the Ningbo News Media Building, building the Ningbo Digital Media Industrial Park, implementing the industrial expansion and transformation and upgrading of the Ningbo Publishing and Distribution Group, and implementing the group's industrial listing plan. "Six" refers to the implementation of "six major transformations": promoting diversification oriented by all media, promoting groupization oriented by intensive development, promoting digitalization oriented by new media development, and promoting diversification oriented by improving company operations. Marketization, promoting capitalization oriented by capital operation, and promoting branding oriented by improving quality. "Eight" refers to focusing on eight key tasks: making newspapers and periodicals better and stronger, book publishing and distribution bigger and stronger, online digital media bigger and stronger, printing and packaging stronger, logistics distribution and retail network bigger, cultural creativity better, Improve investment and financial management, and implement cultural and commercial activities.

During the "Twelfth Five-Year Plan" period, the group's operating income has maintained an average annual growth of 12%. By the end of the "Twelfth Five-Year Plan", the group will strive to double its total assets to 5 billion yuan.