I am a clothing salesman. How to write a professional description better?

I am a clothing salesman. How to write a professional description better

How to be an excellent shopping guide, what responsibilities she should have and the different roles she plays in different dialogue situations are briefly expounded. If shopping malls train shopping guides (including salespeople) well, the economic and social benefits they bring are incalculable. A well-trained shopping guide can be your diplomatic ambassador in the mall; Not well trained, just an orderly, even worse. How to quickly cultivate successful shopping guides has also become the most headache for enterprises.

put yourself in the other's shoes. If we are shopping guides, what do we want the enterprise to give us most? Money, growth, status, recognition, honor, etc.

what should we do for the enterprise? Sell products, maintain terminals, manage relationships, help industry representatives do business well, collect and feedback information, publicize brands, maintain the relationship between enterprises and customers, and make various reports of stores and enterprises.

a qualified shopping guide will often think: can I do these jobs well, and how can I make them useful and valuable? It is too easy to cope with the work, but it is difficult to really do it effectively. Many shopping guides hand in various reports, and anyone who looks at them knows whether they are thinking hard about the problems they are facing. Shopping guide is very hard, maybe you don't have the time, energy or education level to do these forms of work. In fact, the enterprise didn't ask them how, just tell the truth and express their problems, their own situations and their own ideas in this form.

to be an excellent shopping guide, we must first understand a question, that is, what are the responsibilities of shopping guides? In practical work, we often ask the shopping guide: Do you know what your duty is? The answer is simple: sell products well. The answer is that there is no mistake, but there is much knowledge about how to sell products well. Personally, the duty of an excellent shopping guide is to do all the work that is beneficial to sales. An excellent shopping guide should be a product expert, brand ambassador, financial expert, psychologist, happy messenger and even a communicator, decorator and information officer. Let's talk about the responsibilities and roles of shopping guides.

1. Product experts

To promote their own products, they must first understand their own products, products of competitive brands, advantages and disadvantages of products, technical content of products, production processes and unique selling points of products. The more they know, the easier it is to convince customers. Therefore, the shopping guide knows more about this knowledge in his spare time. For example: online inquiry, after-sales communication, reading product training manuals, attending training, etc. to get what you want. However, when introducing products, we must make customers feel that this knowledge is what customers want to get and benefits them.

2. Brand Ambassador

People say that third-rate shopping guides sell brands, second-rate shopping guides sell products, and first-class shopping guides sell services. I can't verify whether this statement is appropriate, but it is easy to guide and sell good brand things. In real life, an excellent shopping guide comprehensively uses these "selling points", grasps the needs of customers' psychological fancy, and then highlights the introduction in a certain aspect. In fact, the shopping guide is a salesman. Sales promotion: as the name implies, it is promotion and sales. Promoting brands and selling products are a unified combination. In this era, customers not only believe in products, but also pay more attention to the benefits and values brought by brands. Shopping guide is a medium in direct contact with customers. Shopping guide should not deceive, conceal or exaggerate the value that products or brands bring to customers for the sake of sales, but should affect the local reputation of brands. A good shopping guide not only establishes a brand for himself, but also expands the influence on the brand and image promotion of the enterprise. People often say: You see, the shopping guide service of XXP brand is really thoughtful, and everything we didn't expect and didn't ask for is done for us.

3. Financial experts

Only when there are opportunities for flexibility can integration be efficient. As a shopping guide, if you stick to the gross profit point set by the shopping mall, it will not only increase the sales difficulty in actual sales work, but also make customers feel that your shopping guide is unreasonable and lose customers because of a little profit. Therefore, the shopping guide should have a detailed account to let the shopping mall know that what you sell has not only lost money, but also increased the total profit. As a shopping guide, we should be clear about the sales of products, the profits created for the store, the investment, profit points and effects of promotional activities, as well as the specific sales situation, profits and activity costs of other brands, so as to analyze the advantages and disadvantages of our brand in this store and help the salesman to do a good job in sales, payment collection and negotiation in this store.

4. Psychologists

People like to talk about it: most people who are engaged in sales work are liars, and they talk nonsense when they meet people. Salespeople, the most taboo is one track-minded, dealing with people in a fixed pattern. As a shopping guide, you must be able to guess the psychological activities of customers, and perceive the consumption habits of customers and the level of customers' needs from the specific details of actions, clothes, manners, eyes and expressions. Some shopping guides drag out the corporate culture, product series and product functions from beginning to end because they are not aware of what customers really need, which makes customers tired and leave. In fact, the customer will have some subconscious actions to pay attention to the aspects he is interested in, regardless of price, function, style, brand, service, hobbies and face problems. The shopping guide should tentatively discover or inquire about the customer's psychological activities and know the purpose of his purchase. It is impossible to talk about the various types and purposes of customers in a few sentences. In any case, learning to tap the psychological needs of customers, regardless of whether the deal is made or not, will probably bring good influence to our brand.

5. Performer

People say: lives of three women. If three shopping guides are together, what kind of play will it be? Shopping guides have to deal with customers, shopping mall personnel and people of other brands every day. Without a certain talent for performance, it will be difficult to sell products well. People with strong performance and communication skills can always find both ways, so that difficulties can be solved easily. Everyone likes to deal with people who are proactive, enthusiastic and generous. Your enthusiasm and enthusiasm can always infect the surrounding people or customers and get unexpected gains. In practical work, it is found that a thousand words of one's own shopping guide are not as lethal as a few words of onlookers, so it is necessary to have a good relationship with shopping mall managers and shopping guides between different brands, and it is necessary for people to help them. I have seen it with my own eyes: some shopping guides have strong working ability and have their own unique set of products, but because of various relationships, they are always wronged and teased, and their work always gets inexplicable obstacles. When he sells products, others will make trouble intentionally or unintentionally, and the store managers will not cooperate and hinder, which will make the shopping guide suffer. Therefore, an excellent shopping guide should have the talent of an actor.

6. decorator

Why is the shopping guide a decorator? The terminal image is the window and clothes of the product. Those who can decorate and dress can always attract the attention of others. A good environment can also make customers more stop for a minute in front of your booth. Don't let the vividness of the store, the neatness and standardization of product display, the placement of gifts and the maintenance of POP become a burden. Decorate them like dressing yourself up. Shopping guide should think that people always have a deep first impression on things or others, so your booth and product image should be arranged to make customers fall in love at first sight and never forget. It is best for a shopping guide to demand himself with 5S management method in daily terminal maintenance. 1, finishing 2, rectifying 3, cleaning 4, cleaning 5, literacy.

7. Intelligence agent

The shopping guide is the first person in charge of the store work, dealing directly with the store managers, customers and competing products, and is the entrance to the information source. The market information collected by shopping guides in their daily work is the best information for enterprises to grasp the development and changes of the market. From which aspects should the shopping guide feedback information to the company?

(1) local market information

(2) product information

(3) store information

(4) competing product information

(5) customer information

(6) customer information

(7) media information

8. Happy messenger

No matter how bad the shopping guide is, he can't bring this kind of mood to customers and people around him. The shopping guide should turn the depressed promotion work into a pleasure and a happy sales behavior from the heart, and run your customers with gratitude and happiness. Shopping guides should not be angry with customers because of their censure, be rude to customers and affect the brand image. Shopping guides remember: good intentions and good mood are also promotional power.

A shopping guide should constantly learn, summarize and innovate in real work, improve himself and make himself an invincible pioneer.

whether the retail terminal, the end of the sales chain and the football field where consumers and enterprises "compete" can penetrate the "purchase" gate guarded by consumers depends on how well the shopping guide plays. They directly face consumers, and whether this "one foot at the door" is good or not has a great relationship with their role positioning. Before this kick is kicked out, we should first find our own position, understand our role and find the angle with the highest success rate of "scoring". There are countless experts and scholars who teach shopping guides what to do well, such as being a window for consumers to know about the company and being a corporate image ambassador, but no one tells them what not to do. The author combines the "strange status quo" of shopping guides observed by visiting terminals for many years to sort out and help shopping guides find their own positions. There are four roles that should not be played: teacher, tour guide, expert and beggar.

Don't be a tour guide

The duty of a tour guide is to let tourists appreciate the beauty of mountains and rivers, taste the alcohol of culture, and interpret the mystery of the ruins. The tour guide will explain why tourists don't understand. At first glance, the job of shopping guide and tour guide is the same. At the terminal, it is also common for consumers, like tourists, to come to the counter, point to a certain product for introduction, and then point to another product for introduction after listening to one introduction, so after listening to several models, they will say, "Your introduction is good, I'll look at other brands' products again." In this way, I received a wave of consumers, but I didn't see the deal. Consumers also look at one brand after another, and each brand has its differences, but they don't know which product to choose.

In the process of terminal sales, sales staff should occupy a dominant position, guide consumers with their own ideas, and make customers' vague needs clear, instead of passively following consumers' ideas. Consumers are not product experts. Most consumers just have the motivation to buy, but they don't know what functions, materials and appearance the products they really need should have. A variety of exquisite appearance, unique selling points, high-grade materials piled up in the ocean of products, consumers have not been consciously guided by sales staff, just like tourists, a cursory glance will only lead to dizziness.

in the process of sales, you should take the initiative in your own hands, sell the products you want to sell and sell the products that consumers need. Guide consumers with a set of sales methods and words.

Don't be a teacher

Some salespeople in the terminal often start to talk about product knowledge when they meet consumers, and tell them step by step from basic knowledge, industry knowledge, product structure, product materials and product selling points, and move the training class to the terminal, completely treating the consumer as a student to receive product training. Many shopping guides usually communicate with people at a gentle pace, but when they arrive at the terminal, they speak faster when they meet consumers. After the author's analysis, it is found that the arrival of consumers at the terminal is hard-won, and the competition at the terminal is fierce. In addition, they have a lot of product-related knowledge, and they want to achieve sales in the shortest time, for fear that some aspects of the content are not in place, which will lead to tight time and heavy tasks, and the shopping guides can't help but speed up.

consumers come to buy products, and their motivation is that the current situation is not satisfied, which leads to the purchase demand. This demand is to change and optimize the current situation of life, not to receive knowledge training. The endless explanation, on the one hand, will cause consumers' resentment, and on the other hand, it will "talk too much and you will lose."

The existence of this problem also reflects that many enterprises' terminal sales training methods are not appropriate, and only product knowledge is given, but the method of knowledge application is not given, which causes the shopping guide to mechanically copy the classroom training content and turn himself into a teacher involuntarily.

Don't be an expert

Most products are composed of patented technology, innovative technology and applied technology. These technologies have professional terms and special titles, but only professionals can be familiar with these professional terms. However, most shopping guides pretend to be experts, full of technical terms, and show their expert image with words that consumers can't understand. If the consumer doesn't understand what you are talking about, will he buy your product? Some consumers are afraid to go shopping, not because they have no spending power, but because they regret that they can't meet their own needs after buying. The way to dispel consumers' doubts is to let consumers truly understand the products and the benefits they bring.

to become a product expert, this sentence is good. To become an expert, we should "go deep into" the products, but we should be able to "explain" the unfamiliar technical terms into the language of life, and use "ordinary words and things around us" to describe the convenience of life brought to consumers by functional selling points, so that consumers can truly feel the superiority and irreplaceability of products, consumers' desire to buy, and finally achieve sales.

Don't be a beggar

A shopping guide introduces products to consumers to help them solve their daily needs, which can bring happiness and convenience to consumers and benefit them. Consumers pay money to buy products to meet their needs, and we charge money for selling products, which is an equivalent exchange and is in an equal position.

But many shopping guides have made a mistake in their own positioning and put consumers in a high position. It is good that consumers are "gods", but this god is in the same position as salespeople, not above them. The purchase of "God" is not charity, and "God" is not so compassionate.

put "will you buy this?" This sentence becomes "You should buy this!"

"will you buy this?" It's prayer. People who used to sell happiness turned into beggars. "You should buy this!" It is the demand of "relief" consumers.

in the whole terminal sales process, the shopping guide plays the role of a consumer purchasing consultant and a consultant, so don't be self-defeating.

Pay more attention, use more brains, do more work, observe more, understand your role, and play a good "final kick"! How to better sell veromoda's clothes?

I think moda and only belong to the same company, but I prefer only! How to write the job description of clothing sales

Job description of clothing salesman

Job description of clothing shopping guide is a job that must be done when recruiting personnel in clothing stores or clothing supermarkets. Then, what are the contents of the job description of clothing shopping guide? In this paper, the work of clothing shopping guide is introduced in detail for reference.

clothing shopping guide is a profession that can't be ignored. It is a service group that guides customers, introduces products and serves consumers. Its main responsibilities are as follows:

1.