Exhibition tour expansion

A few days ago, the regional marketing manager and sales manager brought two newly recruited sales consultants to our store to help with the exhibition tour.

? Why do we need to go on tours to expand our stores? It’s because there are too few customers entering the store during this period. Since there are very few customers entering our stores, we have to go out and go out on tours to expand our stores. Find effective customers. Because I had made plans before, I would go to various towns and villages every morning to catch the big markets, and put up test drive promotions at the entrances of the markets. You can take test drives, and I would also arrange for people to go out and hand out flyers. In the afternoon, I went to different places to promote the car along the street, and in the evening, I went to the night market to display my car.

After a few days, I found that the car display effect is better at night. We usually park three test cars of different models at the entrance of the night market, surround the three cars with colorful lights and ribbons, and then place the roof plates and nameplates properly, and put the road flags Place them on both sides to attract people to come and see the car. Many of the people who come to see cars already own cars. Sales consultants will chat with this group of customers and ask them what kind of car they are driving now and whether they have any intention of changing the car. Then they will also introduce us to the customers. We can provide after-sales services, including insurance and car inspections.

After a week of touring and expanding, we have harvested a lot of customer data and information, which fully confirms the saying, no pain, no gain.