How did Zhang, the founder of Suning, build such a huge electrical empire?

He started with 654.38+10,000 yuan, won every battle in the commercial war, and went all the way to establish a business empire with an annual income of 280 billion yuan. This person is china entrepreneur club, director and chairman of Suning Holding Group.

At present, the market value of Suning has exceeded 1 1000 billion yuan, even at the peak of its share price, it is far from reaching 300 billion yuan. Looking back at the development history of Suning, in the not-too-distant era, Internet giants did not reach today's scale and attractiveness. Suning is indeed one of the representatives of well-developed and potential enterprises in China.

After winning the "hegemony between the United States and the Soviet Union" with Gome, the Internet competitors represented by JD.COM rose strongly, but Suning's road to competitive transformation was not smooth. Its continuous large-scale investment in e-commerce (Red Kids), network video (pptv), mobile phones (Nubia) and other fields has limited effect. At present, the retail industry is still its core business, occupying a dominant position. An absolutely high percentage of income. Last year, Inter Milan, which spent 2 billion yuan to acquire losses, was also criticized by the official media. It's hard to say. But it is undeniable that the peak net profit exceeds 4 billion yuan.

As a response to the rise of JD.COM, Suning, which has thousands of stores, will be unable to cope with future competition. Although the income is increasing, the profit is really hard to see and it has been losing money. Although Suning recently changed its name to Suning Yunshang, it aims to gain the impression of electrical appliance retailers and highlight the advantages of technology and information. But now the competitive situation has been rewritten, and the transformation of Suning is still on the road.

As a result, Zhang, the founder of Suning, built such a huge electrical empire with his perseverance and successful transformation business philosophy.