There is little business in auto repair shops. How to change the status quo and ask the great gods for advice?

In fact, there are many ways to attract new customers, such as 1, drainage experience cards, setting up experience cards such as "9.9 car wash" and "9.9 air conditioning cleaning", and recruiting part-time experience cards. 2. Roadshow. During the trial operation, the store can do small roadshows to attract passengers. 3. Exposure from media platforms, using media platforms such as Tik Tok and Aauto Quicker, hello to the public. 4. Horizontal alliance, etc. These are all means of marketing drainage. However, attracting traffic customers is only a means to improve the store, and it has not played an important role in the long-term operation and sustained profitability of the store. Therefore, what you need to improve is the ability to stick to customers and lock them in, turn traffic customers into your private territory, turn traffic customers into stable old customers, gain customers' trust quickly, cultivate customers' periodic maintenance needs, and improve customers' repurchase rate, so as to support the sustainable income of the store. The reason why the store is in such a situation now is because you have not locked in the competitiveness of customers. Drainage is the first step of customer management, which is divided into "gathering customers, intercepting customers, retaining customers, transforming customers and locking customers".

I have been cooperating with the company Icon Alliance, which provides customers with a brand-new digital experience scene with digital systems and tools in the store, which can not only standardize the inspection standards of technicians, but also reduce the communication problems between s a and customers. His digital interactive system can synchronize the inspection process and results of technicians to the digital big screen, so that customers can visually check the car condition information and send the results to the mobile phone synchronously. Make regular maintenance plans for customers and cultivate their car awareness. After the cooperation, it will be of great help to the addition transformation and customer management of our store. When the new store was just established, I also suggested that you find a professional training team to help you formulate perfect systems and processes, improve employees' service awareness and technical ability, and most importantly, help you build your own IP in the region and have your own competitive advantage. The enhanced maintenance project of Phantom Alliance is also good. The initial fine repair projects of the engine, such as accurate oil use and no need to disassemble and burn oil, are very satisfactory to customers and the profits are not low. Summer is coming. I have used his air conditioning project, digital interactive system and the marketing scheme recommended by his family. The profit point is very high. In the past, air conditioning engineering was used to drain water. Now it's my money-making project, and it can help me quickly. If you really want to open a repair shop, you can consider learning about this company and see if it will help you.

It is also important to make plans for marketing products and marketing activities. It is also important to formulate product packaging with high customer demand and do a good job in marketing publicity. For example, Hu Tu's original marketing plan was the "99 yuan Maintenance" package, which was easily accepted by the public.

Do a good job in customer service management Classify incoming customers and give them a satisfactory service experience. In recent years, the automotive aftermarket is also undergoing digital transformation. Many enterprises or stores have begun to use digital information technology to distinguish themselves from other peers and show their professional advantages. Using digital system to standardize the management of employees and customers, using digital tools to give customers a real digital scene, taking customers as the center, helping customers make service plans, improving customer satisfaction and improving the stickiness between customers and stores, not only achieving the purpose of adding items, but also achieving "word of mouth communication".

Offline marketing activities. Set up your own bicycle group and organize offline activities regularly, similar to going to road trip and other activities.

Interoperability and transformation. Establishing cooperation and contact with related industries in the automotive aftermarket can transform more accurate customer information into their own customers.

Managing the drainage and activity planning of a store is only one aspect. The most important thing is to have strong management ability in running a store, otherwise customers will still face the risk of losing without a good experience.

First, formulate a management system. The management system of stores includes personnel management system, warehouse system, workshop system, financial system and daily management system. The management system can ensure the standardization of work and the degree of cooperation between departments;

Second, establish a clear organizational structure. Clear post organization structure, fixed posts, fixed posts and fixed responsibilities can effectively complete the work and reduce the phenomenon of buck passing.

Third, establish standard business processes and service processes. It can enable enterprises to effectively monitor and deal with it in time, and through the effective implementation of the process, continuously improve the organizational operation problems, improve the overall performance of the organization, reduce excessive dependence on people and improve work efficiency.

Fourth, the daily management of stores. The daily management of the store includes: 1. The overall environment conforms to 6s management. 6S management can create a clear shop environment, cultivate good working habits of shop assistants and improve people's quality by standardizing scenes and existing things. 2. Establish morning meeting, evening meeting, weekly meeting, monthly meeting and quarterly meeting to know the work situation and progress of all departments in the store in real time.

Verb (abbreviation of verb) establishes employee management system. 1, standardize employee's code of conduct and enhance employee's service consciousness; 2. Make a talent training plan to improve employees' ability. 3. Establishing a fair and just performance appraisal system, giving employees room for promotion, is conducive to enhancing the enthusiasm of employees;

6. Establish a customer management system. Only when the membership classification is clear and systematic can the membership system maintain the stickiness between customers and stores.

Seven, differentiated services. When summer comes, stores use air conditioning projects to drain and see which service is more satisfactory to customers. Now, the service quality is no longer what the automobile service shop is fighting for, but whether it can give customers different service scenarios and different service experiences, and have a competitive advantage with other stores in the region to meet the customer's consumption experience.

All of the above have been perfected and succeeded. I believe that your store will have a fighting capacity to get rid of the leaderboard, and you won't worry about not having customers. What you should do is how to manage customers well.