Brief introduction of castoridae

2065438+February 2005, the beaver family received $50 million in Series C financing with a valuation of nearly $300 million. Compared with those peer companies that still stay in the A round or even the Angel Round, its ability to absorb gold in the capital market is recognized in the industry. O2O is a game for the rich, so what else does beaver have besides money?

Change the ambition of "beauty industry"

Beaver House is the leading "all-platform of beauty industry" in the industry at present-in addition to the sum of the second, third and fourth places in the industry, home beauty has also been firmly in the leading position in the industry. Besides, the Beaver House also includes door-to-door hairdressing, eyelash, hand and foot care, makeup modeling, photo photography, fitness shaping, and even painting, music and oral communication? More projects that make life "better" are still expanding rapidly. In the future, all the "professional skills" services you can think of will come to you at once.

With such a variety of service categories, the service mode of "sitting on the ground" has really come, which has the momentum to change your lifestyle. Look at the sign-beaver family-cute little beaver, which is the only species in nature except human beings who can change the ecological environment through architecture. Beaver's craft is to build a dam, so that the moving water area of the river becomes a still water area, benefiting countless species on both sides of the strait? Therefore, the Massachusetts Institute of Technology (MIT) also uses beaver as a mascot. Today's beaver APP, the mission is to "liberate the craftsmen in the world" and bring convenient services and imperial life to countless families.

The Rise of "Private Brand Artisans"

All registered craftsmen in Beaver House have undergone strict examination, filing, evaluation of "Craftsman Star" and endorsement of "City Guarantor", together with real-time GPS positioning, ensuring the safety of both craftsmen and customers. Most importantly, all the craftsmen on the platform of Beaver House are no longer migrant workers in the store as before. In addition to what you see is what you get, which has doubled their income, they are also "self-branded" craftsmen. Every service they provide will care about customer evaluation, so the service quality far exceeds the industry average.

In the Beaver House, there are two-star excellent craftsmen with high cost performance, and five-star beauticians, manicurists and fitness instructors who are used by stars such as Zhang Ziyi, Carina Lau, Li XiaoLu, Sebrina, Ryan and Mabel Yuan. You can even enjoy the star's favorite "Queen Package"-lying at home, how many craftsmen do manicure, hairdressing and styling for you at the same time?

* * * Enjoy not only the garage, but also people and crafts; Besides the Internet, there are also mobile services.

According to the statistics of webmasters, Uber has solved the problem of "car enjoyment", Airbnb has solved the problem of "room enjoyment", and Beaver's dream is to solve the problem of "people enjoyment"-all people with professional skills can be enjoyed by others. Through the mobile Internet, a variety of user needs and skills can be seamlessly connected on the platform. At the same time, let the "service" thing no longer be confined to the "store", but "move" at any time and place. Change the pattern of people looking for services in the past, and let services find people. In addition to door-to-door, through a large number of offline "small gathering points", handicrafts and services can actively penetrate into the daily life scenes of middle-class women who love beauty, thus enhancing people's daily life experience.

After just one and a half years of online operation, Beaver House has handed over the transcripts that surprised its peers: the total number of users exceeds 2.5 million, the number of craftsmen is nearly 8,000, the average daily order is nearly 20,000, and the customer unit price exceeds 150 yuan.

Beaver House is a door-to-door O2O project from nail service. It wants to make a single breakthrough, horizontally tap the needs of this specific group of women, and build an O2O platform for the beauty industry. 36Kr In the project report of 20 14, Mr. Diao revealed such a position: Beaver House, as an O2O platform of "craftsman's door-to-door service", is definitely not satisfied with nail service, and its service extension ideas are roughly as follows: related to women; Beauty is related; High-priced, high-tech service industry.

Beaver has been online for less than a year and has completed three rounds of financing. The scale of burning money is so fast that Mr. Diao believes that this is related to the positioning of the beauty industry platform of Beaver House. Run as fast as you can, make the plate bigger first, and the platform can survive is a small probability event. He compared his other project, Afu essential oil. Because it is to build a brand, he will choose a niche market, slowly but surely, and get quick success by surprise. Ah Fu has been doing "slow business" for almost nine years.