Insurance company's plan

Time flies so fast that people are caught off guard. What awaits us are new opportunities and challenges. Writing a good plan will not let us lose our way when we are trying. How to draw up a plan specifically? The following is the insurance company's plan, welcome to share.

Insurance company's plan 1 1. Strengthen business management and build a high-quality and standardized underwriting service system.

Underwriting is the source of insurance business, the important basis of risk management and control, and the basic guarantee for the survival of insurance companies. Therefore, in XX, enterprises will pay close attention to management and improve their risk management and control capabilities.

1. Review underwriting business in time, control underwriting risk by using risk management technology and pricing system, determine underwriting rate and ensure underwriting quality. For the business beyond the enterprise's authority, it should be approved after signing opinions to ensure strict underwriting.

2. Strengthen the management of information technology departments, improve all kinds of insurance business processing platforms, establish a perfect underwriting basic database through the construction and use of electronic underwriting business processing system, and prepare relevant reports and underwriting analysis. At the same time, do a good job in market research and regularly prepare medium and long-term business plans.

3. Establish and improve the risk assessment system of major subject matter business and special risk business to ensure reasonable risk control, and at the same time implement relevant reinsurance or reinsurance management regulations according to the risk status of the business to ensure the reasonable dispersion of underwriting risks.

4. Strengthen underwriting and underwriting norms, strictly implement the clause rate system, master the operation of the new core business system, conduct comprehensive and systematic training for underwriting and underwriting personnel of China Branch, improve their comprehensive business skills and quality, and provide a good guarantee for the business development of the enterprise. Good articles are easy to record.

Second, improve the quality of customer service and build a first-class customer service platform.

With the increasing number of competitors in the insurance market, the competition among insurance companies in the market business has intensified. Insurance companies are not engaged in tangible products, but a risk-averse service or venture capital. Therefore, it is extremely important to build a high-quality customer service platform. When service becomes the core content and competition of insurance companies, customer service becomes a service culture with unique ideas. After XX years of hard work, our company has occupied a certain market share and has a huge customer base. With the deepening of business development, the importance of customer service will be particularly prominent. Therefore, XX enterprises will strictly regulate customer service within XX years and put the first-class customer service management platform into use and implementation.

1. Establish and improve the voice service system, increase the publicity of the hotline, and push the hotline to the society in various forms, so that many customers can fully understand the powerful supporting functions of the enterprise voice service system, thus improving their own market competitiveness and maximizing customer satisfaction.

2. Strengthen the training of customer service personnel, improve the comprehensive skills and quality of customer service personnel, strictly follow the service tenet of enthusiasm, thoughtfulness, high quality and high efficiency, adhere to the principle of initiative, quickness, accuracy and reasonableness, and do a good job in receiving reports, surveying and determining losses, explaining terms, and making claims and complaints in strict accordance with post responsibilities and business operation procedures.

3. Establish a full-time and part-time network covering the whole region with the central branch enterprises as the center. At the beginning, China Branch will set up three full-time survey and loss assessment personnel, and cooperate with part-time personnel to carry out survey, so as to improve the overall quality of employees in China Branch, effectively improve the quality of survey and loss assessment claims, and realize accurate survey, reasonable loss assessment and quick claims settlement.

4. Complete the expansion of XX marketing service department and YY marketing service department before June of XX. At this point, the construction of service outlets in the whole region is basically perfect, providing efficient and convenient insurance after-sales service for corporate customers.

Three, accelerate business development, improve market share, bigger and stronger enterprise insurance brand.

Calculated by the annual premium income of 30,000 yuan in XXXX, the proportion of various types of insurance is: motor vehicle insurance 85%, non-auto insurance 10%, and personal insurance 5%. In XX, the central branch company drew up the business development plan and realized the annual premium income of XXXX million yuan. Various insurance plans accounted for 75% of motor vehicle insurance, 65,438+05% of non-auto insurance and 65,438+00% of personal insurance. The realization of the plan will be completed from the following aspects.

1. Motor vehicle insurance is the top priority of our business. Therefore, it is still the focus of our work to vigorously develop motor vehicle insurance business, give full play to the advantages of enterprise auto insurance and fight a tough battle for auto insurance business. In 20xx, the auto insurance business should consolidate old customers, strive for new customers, focus on the development of fleet business and new car underwriting business, and make the auto insurance business reach a new level.

2. Do a good job in non-auto insurance exhibition industry, choose to visit some large and medium-sized enterprises, focus on public relations with enterprises with good benefits and low risks, establish good relations with enterprises, strive for a package of insurance coverage for property, personnel and vehicles, and also do a good job in market development for non-auto insurance benefits, so as to form a new pattern of non-auto insurance business development in XX.

3. Actively do a good job in agency business with banks. From June 5438 to XX 10, our company has signed part-time agency cooperation agreements with China Bank, China Construction Bank, China Industrial and Commercial Bank, China Agricultural Bank and Fujian Industrial Bank. In XX, we should concentrate on strengthening business communication with major banks, so that banks can fully understand the brand and advantages of China Insurance, strive to increase the support and policy inclination of banks in agency business, and strive to make new breakthroughs in bank agency business and realize the adjustment of insurance structure.

In the new year, although the market competition will be more intense, under the correct leadership of provincial enterprises, China Branch will open up new ideas, forge ahead, create new achievements, and strive to make enterprise insurance business bigger and stronger.

Insurance company's plan 2 I. Guiding ideology

Guided by the work objectives put forward by provincial enterprises, focusing on the development of life insurance business and the construction of urban and rural outlets, comprehensively promote the sustained, healthy and rapid development of life insurance business of the Division; In terms of internal strength, external image, corporate brand promotion, management level, etc., the professional quality of the business team has worked hard, successfully completing the rating of the sales department, and at the same time working hard to successfully complete the annual task target issued by the superior enterprise.

Second, the work objectives

1. Establish and improve the rural marketing outlets of the business department. Based on the existing business team, three new business directors, six senior business managers, 65,438+02 business managers and 65,438+000 senior financial advisers will be trained during the year (including 45 in the first half and 55 in the second half). Complete the establishment of two marketing branches and four major rural outlets in the city; Actively expand channels, establish and improve the system of insurance co-insurers, increase the number of co-insurers to 200, and strive to expand the number of prospective shareholders to 100.

2. The annual life insurance value premium assessment target is 3.6 million yuan and the target is 4.5 million yuan.

3. Organize 10 orientation class, more than 20 business briefing sessions, more than 30 product briefing sessions and more than 40 customer friendship meetings.

4. Establish and improve the management methods of marketing outlets, and formulate specific implementation plans and measures.

5. Increase advertising efforts, realize three-dimensional advertising of slogans, banners and leaflets on TV, and quickly start the brand.

6. Design and make a set of simple and practical exhibition manuals and staff increase manuals to provide some practical marketing tools for sales staff.

Third, procedural measures.

1. mobilize before the war to establish the belief of winning, seize the opportunity and face the challenge directly.

Through various meetings, the company's partner agency system, the company's market competitive advantage, the development of the insurance market, etc. were thoroughly explained, and the concept was new and everything was new, changing passive management into active management; At the same time, establish and improve the specific rules and regulations of enterprises to provide a good basis for management.

2. Set up a marketing service division to select and train full-time management talents.

Set up two urban marketing service departments and four rural network service departments. Form a competitive pattern, train and train talents in the competition, and form a middle-level management backbone with talents; Provide a good display platform for the service department that meets the business standards, and introduce the management plan of the service department.

3, signed a letter of responsibility to implement target management, task responsibility is subdivided into people.

Sign the annual target management responsibility form with each management department, so as to make the objectives clear and the rewards and punishments well-founded, and enhance the confidence of each supervisor to lead the team to sprint the annual business; Divide the annual task objectives into months and distribute them to all service departments at the business start-up meeting. Track the achievement of team goals through the performance analysis of monthly work summary meeting, weekly supervisor meeting, morning meeting and negotiation meeting.

4. Recruit employees to increase manpower and develop a part-time insurance assistant team.

Invest a small amount of money in the early stage to effectively increase the number of full-time employees, and require all full-time old employees and prospective shareholders to carry out quality improvement training together. On this basis, we will vigorously advocate the development of part-time insurance assistants and build a business development platform for salesmen. Form a good working mechanism of adding staff at the beginning of the month, training in the middle of the month and making great achievements at the end of the month. In 200 administrative villages with good economic foundation in the county, 200 well-known and well-known staff members will be appointed as part-time security staff to rapidly expand the scale of enterprise personnel. Make a good management plan for the insurance coordinator.

Insurance Company's Plan 3 I. Market Background Analysis

(1) XXX market situation

Located in xxX, XX is a big city with population, agriculture and industry, with the reputation of "xxx", covering an area of 1.66 million square kilometers, governing 1 municipal district and 5 counties, and hosting 1 county-level city (Wanyuan city), with a total population of 6,575,600 (at the end of 20xx). XXX District is the political, economic and cultural center of Dazhou City, which governs 10 townships and two sub-district offices with a population of 377,300. In order to organize development and improve performance, city headquarters must become the leader of development.

(2) Overview of the insurance industry

By the end of 20xx, there were 13 life insurance institutions and 5 property insurance institutions in the city. In 20xx, all kinds of premium income was 9.943 billion yuan, ranking second in XXX. The number of urban basic old-age insurance participants in the city is 342,500, and the number of new rural cooperative medical care participants reaches 4,942,300. 20xx1-1October xxX's original insurance premium income is RMB 28190,000 (exceeding XX, which ranks first in prefecture-level cities). The top six life insurances in XXX are: China Life Insurance, Taikang Life Insurance, Xinhua Life Insurance, PICC Life Insurance, Pacific Life Insurance and Huatai Life Insurance. Know yourself and know yourself, and you can strategize.

(3) Development advantages

The construction of transportation hub will certainly drive the urbanization process and the rapid economic growth. The construction of XX Expressway has started, and it takes about 9 hours from XX to XX. On February 23rd, 20xx, the 65438+XXX Expressway officially started, and it is expected to open to traffic in 20xx. 20xx started construction at XXX Expressway on September 10, and is expected to open to traffic in 20xx. 20xx On September 20th, the EMU ran from XXX to XXX, and the whole running time was more than 2 hours.

Natural gas energy chemical industry zone develops faster and has a larger scale. XXX Chemical Industrial Park is a special industrial park supported by XXX Province, which was founded in June of 20xx. The planned area of the industrial zone is 30 square kilometers, which is divided into chemical industrial zone, energy industrial zone, comprehensive industrial zone and warehousing and logistics zone. Sinopec Puguang Purification Plant has been completed and put into use, and PetroChina Nanba Purification Plant is under construction. Successfully introduced Qilu Petrochemical Company, Guizhou Wengfu Group Company, XXX Investment Group Company, Kaidan Water International Group, Beijing Run Investment Group and other domestic and foreign enterprises to settle in the industrial zone.

The above shows that Dazhou's economy is developing rapidly and the insurance industry is growing strongly.

Second, the work plan

(1) Strengthening the cooperation between government and enterprises is the foundation of the company's business development.

In view of the particularity of life insurance and its complementarity with the current national old-age medical security system, it is necessary to carry out comprehensive and in-depth cooperation with local municipal, district and county governments, explore and explore ways of cooperation and create opportunities for cooperation. Using the new concept of life insurance, with the help of the government's policy platform, we will increase our own product promotion and brand promotion, form a trinity of the masses, the government and insurance companies, give play to their respective advantages and market effects, and comprehensively care for and protect the people's old-age care and live and work in peace and contentment.

(2) Solid marketing activities are the basis for promoting business development.

In view of the limitations of the company's office space at present, we should increase external guidance and publicity; Set up a point or exhibition near the government building to enhance the influence and brand effect. Consultation, insurance and coming and going are very convenient.

1. Make good use of national insurance policies, publicize and explore cooperation modes; The Social Insurance Law will be implemented in 20xx, in which the definition scope and payment methods of industrial injury insurance and medical insurance have been expanded. The promulgation of "Social Insurance Law" has further provided a basic legal basis for the reform of social security system in China, and realized a major transformation of social security system from the experimental stage to the stereotyped, stable and sustainable development. With the "roaming" of pension and medical insurance in different places, unified account and overall payment will further promote the professional development, group development and centralized development of life insurance.

2. Renew the concept and establish the leading position of life insurance; Life insurance is a special personal insurance based on endowment insurance, involving medical insurance and accidental injury insurance, covering three major business systems: individuals, groups and banks, and the types of insurance can be combined independently and arbitrarily; The development of insurance market is the development of personal concept change, so we must explain the meaning of insurance deeply, keep the concept new and everything new, and change passive management into active management; Grasp the core selling points of products, and increase the driving force of products and the persuasiveness of insurance marketing concepts with the help of product briefings, training meetings and morning meetings.

3. Alternate * * * glory to highlight personality with the industry; The life insurance industry has a wide range of development, a long time and many agents. With the help of the life insurance channels and social resources in the dominant position at present, we will publicize the advantages and characteristics of our company on a large scale, and then do professional life insurance, so that the insured can firmly establish that Great Wall Insurance is a good company with strong strength and sufficient capital.

(C) Building an excellent team is the guarantee of sustained growth in performance.

Love and dedication are the core elements of selecting and employing people and the premise of building an excellent team.

1, increase the number of employees to drive great achievements, thus realizing personnel optimization and selecting key personnel; According to the characteristics of life insurance marketing, we must have a large number of front-line agents, which can not only ensure the normal flow of personnel, but also select and train more personnel, and realize personnel optimization, structure optimization and level optimization while improving the performance platform.

2. It's not simply recruiting people, but tapping human resources; Find people who are suitable for the company's business development through recruitment, introduction and training, and give everyone a platform to create and play; People are the most precious and scarce resources. Resources can tap everyone's potential, mobilize their willingness to work and entrepreneurial passion, and finally achieve the purpose of using everyone's unique connections and social resources.

3. Always adhere to the echelon talent construction and level proportion talent coordination; Performance development is the core, and echelon talent construction is the key. Establish a talent reserve mechanism through social recruitment, graduate internship, re-employment of retirees and other channels, and always put the coordination of the proportion of personnel at all levels and talent training in an important position.

4. Implementing effective training is a shortcut for company management; Establish an applicable and targeted training system, analyze the team structure and advantages and disadvantages, adopt the talent training policy of "filling vacancies, always persisting and never giving up", provide "newcomer training" and "entrepreneurship training" for newcomers, and provide "financial management training", "elite training" and "career planning" for team leaders; Supervisors at all levels have "management training" and "management skills training".

5. Qi Xin works together to unite and gather strength; Focus on the general manager, unite as one, guide and dredge all employees to vibrate at the same frequency, think wholeheartedly and work wholeheartedly; Face to face competition, resolve differences and make common progress.

(d) Strategic supervision and tactical correction are the weapons to win.

1, global control, set a point array; Establish a business division, form a three-level network of cities, districts and counties and an internal competition pattern, exercise and train talents in the competition, and gradually radiate and popularize them to the surrounding areas; Institutions are the home and heart of agents, so they must have a foothold, a training place and a sense of belonging. If you can't set up an organization, you must find a contact person or leader to consolidate development with points and lines.

2. Strengthen basic management training and form regular work habits; From the aspects of morning meeting management, attendance management, systematic training and workplace management, all the work is carried out in an orderly manner; Do a good job in "production meeting" and "creation meeting" to build an ideal sales platform for business personnel; At the same time, establish and improve the company's specific rules and regulations to provide a good foundation for smooth management.

3. Constantly innovate the theme and continue to carry out marketing activities; Combined with the branch's business promotion plan, long-term strategy and timely tactics, we went to government departments, communities and enterprises to make full use of various opportunities and invite customers in through various forms. At the same time, agents went out and made full use of the existing conditions to carry out various and eclectic customer clubs, high-end symposiums, community clubs and various lectures on financial management knowledge.

(e) Clear objectives and detailed responsibilities are the key to success.

Using reverse thinking, the annual task target is subdivided into months, and the clear data target is determined; When the business kick-off meeting is held, it will be distributed to all departments, so that everyone will be affected; In the implementation process, performance analysis and team goals are tracked through morning meeting, weekly meeting and monthly work summary meeting. Sign a letter of responsibility, implement target management, and enhance the confidence of all employees in sprinting performance; At the same time, do a good job in the incentive plan linked to personal income and performance, and gradually generate a benign internal motivation.

Thanks to the trust of the leaders, if you can take office, you will be full of enthusiasm, devote yourself wholeheartedly to your work, resolutely implement the company's business philosophy, achieve the company's business development goals, and make your due contribution.

The above are preliminary working ideas, please correct me.

Insurance company's plan 4 1. Achieve proficiency, rapidity and accuracy in issuing bills.

In the face of experienced and capable billing elites, I am very aware of my own shortcomings. As a generalist, they are proficient in everything, such as cars, money and ideas, which makes me admire and envy. Therefore, billing is an important part of my auto insurance business. I will speed up the computer input in the usual billing process, pay attention to the difference between vehicle compulsory insurance and commercial insurance, and achieve the purpose of skilled business and quick and accurate billing.

2. Use professional insurance terms to provide thoughtful and clear customer service.

In the face of professional insurance terms, I will simplify the complex and let customers understand it in popular words. In the face of anxious and nervous customers, I will appease them with the simplest expression and smile. In the face of a grumpy customer, I will relax, listen to his complaints patiently, and then work with him to find a solution. Let customers who are unfamiliar with auto insurance reach a certain level of understanding. Indeed, when I hear customers' casual approval and praise, I will have a knowing smile on my lips. Because at this moment, I not only represent myself, but also our entire billing center, even the brand Yong Cheng.

3. Get to know each other with other employees of the company and be proficient in business communication.

Being in a United and enterprising family, I will get to know each other, enhance my feelings, make progress together, improve my working ability and business level, truly become a good helper of leaders and a good partner of colleagues, conscientiously do a good job every day with the company's business philosophy, grow up healthily, surpass myself yesterday, truly enjoy this happy atmosphere, enjoy this happy job and enjoy this happy life!

Exhibition industry is a prelude to work.

The most basic thing in the work plan is business development. First of all, as a newcomer, I want to know more about the company's products and trust the company. The second is to start with my parents, relatives and friends around me, and often explain to them the significance of insurance and the advantages of the company, so that they can affirm my work and come forward to help me carry out exhibition activities. This is what the exhibition industry must pay attention to: first, vivid image. In order to make customers better understand the irreplaceable role of insurance products and insurance, the insurance exhibition industry vividly expresses it with vivid language and people and examples familiar to customers, so as to facilitate customers' understanding and stimulate their desire to buy. The second is to master the speed of speech. Marketers may be too nervous or too familiar with their products, so it is difficult for customers to understand when introducing products. Therefore, when introducing products, we should master the appropriate speech speed, have some pauses or specific explanations of the terms, so that customers can fully understand your explanation of the insurance terms. The third is to repeat the advantages. It is very necessary for the insurance exhibition industry to repeatedly introduce the outstanding advantages of insurance. Because customers may not fully understand or hear the advantages of the terms every time they hear them, they should introduce them for the second or third time, repeat them and repeat them again. I'm sure customers will be tempted by this. Fourth, there is evidence. The insurance exhibition industry should make customers believe and accept the salesman's explanation of insurance products and produce some evidence, such as a list of customer satisfaction, which will help customers trust the salesman and the company's insurance products. The fifth is to weigh the pros and cons. In order to promote the signing of insurance policies, the insurance exhibition industry must proceed from the interests of customers. Even if the insurance policies cannot be signed, don't let customers worry and fear too much. We should adopt the best way to strengthen the customer's sense of urgency and generate the desire to buy. It is necessary to grasp the concerns of customers and elaborate them in detail, so that customers can make a choice after weighing. Establish a long-term cooperative relationship, so that customers can trust marketers and generate trust.

5. Renewal and customer maintenance

Insist on notifying renewal customers every day, as a reminder to customers, and give customers a satisfactory answer when they ask questions about insurance benefits. When customers hesitate to pay insurance, they will give customers professional explanations and thoughtful services to achieve customer maintenance. Looking forward to 20xx, I have a lot of expectations for myself. In this year, I should always remind myself to keep learning and expand customers, so that I can work smoothly and have a lot of business and be recognized by my colleagues and bosses. As a single place, I know the importance of work. Being more careful and less negligent is my advice to myself.