Shenzhen Airlines’ company profile

Shenzhen Airlines Co., Ltd. (hereinafter referred to as "Shenzhen Airlines") was established in November 1992 and officially launched flights on September 17, 1993. The shareholders are Air China Co., Ltd. and Shenzhen International Logistics (Shenzhen) Co., Ltd., which mainly engages in air passenger, cargo and mail transportation business. As of November 2012, Shenzhen Airlines has more than 100 passenger and cargo aircraft of various types including Boeing 747, 737, Airbus 320, and 319, and operates 135 domestic and international routes. It has 57 sales offices at home and abroad, and has established base branches in Nanning, Guangzhou, Wuxi, Zhengzhou, Shenyang, Jinan, Xi'an, Sichuan, Harbin, Quanzhou, Fuzhou, Jiangxi, Nanjing, etc. It has six secondary catering and hotel companies, an international flight school, controls Changzhou Airport, establishes and controls Jade International Air Cargo in a joint venture with Lufthansa of Germany, establishes and controls Kunpeng Regional Airlines in a joint venture with Mesa in the United States, and establishes a joint venture with Hong Kong Asian Alliance Business Jet Management Company. In November 2005, Shenzhen Airlines Co., Ltd. completed the equity transfer and became the largest privately held airline in China. The new shareholders proposed the "369" development strategic plan to realize the leap-forward development of Shenzhen Airlines, and Shenzhen Airlines entered a new development period.

2006 is a milestone year in the development history of Shenzhen Airlines. It is the first year for Shenzhen Airlines to implement the "369" development strategic plan. It is also the year when Shenzhen Airlines has achieved remarkable results in safety, efficiency, service, development and other aspects. year. Shenzhen Airlines has established a development strategy, formed a cultural system, carried out a series of organizational innovation, management innovation, mechanism innovation and service innovation, implemented a talent introduction and training plan, and built one simulator training base, three employee training centers, and institutes Three research bases have been established in cooperation with the school. Entering the Northeast and settling in the Central Plains, we have promoted the Guangzhou and Beijing strategies and the "Golden Triangle" strategy of Jiangsu, Xi'an, and Changchun. We have actively prepared for the establishment of branches in Shandong, Southwest, Xi'an, and Nanjing, and have initially completed the company's early strategic development layout. The company's internal strength and external The influence has been comprehensively improved. In 2006, Shenzhen Airlines introduced 12 Boeing 747, 737 and Airbus 319 and 320 aircraft and built 3 production bases. This was the year with the largest number of aircraft introduced in the history of Shenzhen Airlines and the fastest year of base construction.

In 2007, guided by the group goal of “creating the Shenzhen Airlines Compass Management Model, building a five-star air transport enterprise, and becoming a leader in specialty aviation”, Shenzhen Airlines further accelerated its development with innovation and enterprising power. To speed up development and improve the quality of development, in accordance with the group's business development plan of "one main body, two supports, three major businesses, and four sectors", we will develop a value chain and service chain industrial group, with passenger transportation as the main body and both passenger and cargo transportation, and the implementation of Shenzhen Airlines The "369" plan focuses on promoting informatization and the construction of asset operation platforms, achieving the unified development of freight, regional lines, and business aviation, and vigorously developing airports, hotel tourism, real estate, aircraft leasing and other industries that are closely related to the main business. In the industrial sector, we implemented the brand management strategy and built a cobweb-shaped route network, forming the core competitiveness of "three highs and one low" with corporate culture as the banner, supported by compass management, and realizing the "369" development strategic plan one year ahead of schedule. The first step is to become the fifth largest aviation group in China. From 2005 to 2007, Shenzhen Airlines' main production and operation indicators increased at an average annual rate of more than 40%. The development in the past two years exceeded the total of the previous 13 years. In 2007, it achieved a profit of 640 million yuan, an increase of 76.8% over the previous year.

Shenzhen Airlines’ mission is “to become the most respected and valuable airline in the world, and to promote national aviation to become the world’s first choice” and its vision to become “the leader in specialty aviation”, which is clearly stated to the world. It has fulfilled the pursuit and responsibility of the enterprise and contributed its own strength in the development process of China's civil aviation from a large civil aviation country to a powerful civil aviation country.