Consumers first, first, first

Consumer Daily News (Li Haisheng) 1983, international organization of consumers unions designated 3. 15 as the International Consumer Rights Day, hoping that the concept of protecting consumers' rights and interests would be taken seriously. Many times, consumers are at a disadvantage and can only passively accept the information conveyed by the merchants, but they can't get the corresponding products and services. Mengniu has always attached great importance to product quality, consumers' feelings and rights, and regards "consumers first, first, first" as one of the core values of the enterprise, requiring employees to keep it in mind and practice it with their own words and deeds.

At the first stop, our colleagues went deep into the front line of sales and entered Shang Chao. They become shopping guides to communicate face to face with consumers and publicize 3. 15 International Consumer Rights Day. At the same time, they understand consumers' views and feelings about Mengniu-related products. While recommending suitable Mengniu products for everyone, they carefully collect consumers' suggestions and opinions, hoping to provide better services to consumers.

At the second stop, consumers are invited to visit factories and pastures in families, and the scientific and standardized feeding process and modern production technology of Mengniu factory and pasture are presented to consumers. Many times, consumers are in a weak position, and information inequality is one of the important factors. Only by showing the open and transparent production process to consumers and making them "visible" can we truly change the status quo of consumers' weak position and information asymmetry and enhance the recognition of Mengniu brand.

How to reassure consumers? The most important thing is that the product quality is excellent. In order to further improve the quality of raw milk and protect raw milk, technicians went deep into the pasture to carry out investigation work, strictly controlled raw milk indicators, implemented raw milk portrait management, and carried out "carpet investigation" on all aspects of pasture veterinary drugs, feed, equipment and testing, and controlled from the source to achieve "uncompromising quality and pursuing zero defects".