How to Write a Business Plan for Car Repair (2)

Chapter III of the Auto Repair Business Plan 1. Preparations before opening.

1. Market positioning. Why should we put market positioning in the first place? Before opening a shop, the most important thing to do is market research. The daily business situation, business grade, passenger flow and business projects of other peers in the place are the main contents to be understood. Only by fully understanding the opponent's situation can we better formulate our own business route and learn from each other's strengths. It is very important to take a food stall or a specialty store, which is related to the sustainable development and new business expansion in the future.

2. Shop preparation. The key is to find a store with enough indoor space (preferably more than 200 square meters, less than 200 square meters is not conducive to future development), because indoor car washing will be the trend of the beauty industry in the future, and indoor car washing will inevitably eliminate outdoor car washing. In addition to the large area, we should also pay attention to several points: the rent should be reasonable, and it is not cost-effective if it is too expensive. There should be enough parking spaces at the door, otherwise the washed car will have nowhere to park. Near the roadside, there are no traffic lights nearby, and there is no green belt in the middle of the road for the car to turn around at any time. It is better to have two entrances. If there is only one car, it is best to get in and out of two cars at the same time.

3. Commercial projects. Of course, a car beauty shop should focus on car washing and beauty, but what are the specific beauty projects? Here's a brief introduction (note: only the beauty part): new car waxing, manual waxing, machine waxing, interior cleaning, interior disinfection, engine room cleaning, glaze sealing, painting, leather goods maintenance, etc. As for these projects mentioned above, how to do them? The following article will list in detail. What you write can only give a general idea, and it is only a reference for the specific operation in the future. If you want to be a one-stop car beauty maintenance center, you must prepare more new projects, so as to provide a whole set of services to your guests.

4. Recruit employees. It's best to recruit more skilled workers when recruiting. In addition to getting into work quickly and getting the store on track quickly, we can also arrange for him to train other novices by the way. In addition, it should be noted that you should not indicate it in the recruitment notice? Recruit a beauty expert? . Because most of the people recruited in this way only do waxing, polishing and glaze sealing, and they will never wash the car. You must recruit people who are willing to do anything. If you have such a master, you would rather pay more. In addition to reducing unnecessary idle personnel and store operating costs, it can also set a good example in the team.

5. Decorate the storefront. When decorating the beauty workshop, it is better to facilitate future use, and consider various situations as much as possible, and arrange water storage (pool), drainage (sewage discharge), filtration (sewage discharge) and so on. And the electrical socket should also consider moisture-proof and short-circuit prevention. Workshop design should be as simple as possible and wiring should be reasonable. It is best to have an independent switch knife for power consumption in the workshop to prevent short circuit tripping from affecting the normal power consumption of the whole store in the future. In addition, we should also consider the future expansion needs and reserve space for the future expansion of new business needs, such as the location of film pasting room and elevator. I give some advice to some friends who are going to decorate:

(1) It is better to design more than three car washing spaces. If the area is not enough, there must be at least two places, otherwise it will be too busy on a sunny day after the rain.

(2) It is best to install a hoist, whether it is changing oil or spraying chassis armor, it is the best way to show your professional image to the guests.

(3) Keep the movie room, preferably near the outdoor, rather than in the store. When pasting the film, close the glass door so that pedestrians can see it when they pass by.

6. Equipment procurement. I'll give you a list of the equipment you need to buy:

(1) 2 or more pumps. In an emergency, it suddenly broke down and the other one was on it.

(2) 1 carpet dryer. Preferably a stainless steel shell.

(3) Two vacuum cleaners are best. In the early days of starting a business, there were few workers, so we could only buy one, but we needed to prepare a motor.

(4) 2 waxing machines. When the traffic is long or in a hurry, you can work at the same time. Come on.

(5) 2 polishing machines. For the same reason.

(6) 1 ozone sterilizer or high temperature sterilizer. Ozone sterilizer is not as practical and dangerous as high temperature sterilizer.

(7) 1 foaming machine. This is for car washing.

(8) A number of buckets, towels and brushes.

7. System settings. Any company and enterprise should have an employee code, and use the system to restrain employees rather than the boss to supervise them. Specific rules will be provided below for your reference.

8. Join the research. If you consider joining a brand, you need to be prepared in this respect, but it is not easy to choose a good one among many beauty brands. Therefore, before joining, we must be clear about the strength of the brand, the help we can provide, the popularity of enterprises and products, the conditions and costs of joining, and so on. Even if you choose a good chain brand, you must read the contract clearly and read it thoroughly before signing it. Otherwise, if something goes wrong in the future, there will be some unnecessary arguments. No matter how beautiful the contract is, it is far from reality. Instead, he wrote about abnormal operations, excluding rainy days, power cuts, water cuts, holidays and other factors. In addition, they usually emphasize income without calculating the cost of everyone's expenses. Even if the cost is listed, the common expenses such as salary, rent, water and electricity taxes and fees are simply calculated, and other miscellaneous expenses are not listed for everyone, such as buckets, water shoes, uniforms, brushes, cleaning agents, machinery and equipment parts and maintenance depreciation, workers' meals, workers' room rent, workers' commission and so on. These are all very operating costs, and strangely enough, joining the headquarters is always not listed one by one. You can't say it was intentional, you can only say it was? Goodwill? Yes Only when you really join can you see the problem, but at that time, it is generally difficult to ride a tiger. Although you can't knock over a boatload of people with one stick, you must be mentally prepared if you want to join.

9. Product purchase. If you choose to join a chain brand, then most of them use the products provided by the brand. But if you don't choose to join, what products do you choose to use? Actually, it's not difficult It depends on whether your market research work is detailed enough. Through careful observation of peers, it is not difficult to find out what brand products they usually use. Since everyone has chosen this brand's products, it won't be too bad.

Second, the detailed solution of beauty building engineering

Many friends asked me, I want to do car beauty, but I don't even know the basic car washing process. What should I do? It is not difficult to wash the car, nor is it difficult to wash the car. Every car washed every day is difficult to clean. If you don't choose to join, it means that you must find professional products and experienced technicians to help you complete professional beauty work. Here I provide you with a beauty project construction process for your reference.

The process of car washing:

1. Wash the surface with a loose gun and the chassis with a straight gun. Take the mat off the car and clean it. After cleaning, dry it with a dryer and put it aside for processing.

2. Spray car wash liquid on the whole car, and then clean the whole car with gloves. When washing, you should pay attention to washing the glass first, then the paint surface, then the upper part and the lower part. Gloves need to be washed after washing every car. Sometimes there are mosquitoes in the headlights, which need to be cleaned with a brush and car wash.

3. Wash the whole car carefully, including the chassis. When washing, pay attention to the place where the car has not been wiped, which is convenient for washing.

4. Drive the washed car to the dry car area and park it. Dry the body, door edge, engine cover, tailgate cover and other parts, because there are many grains of sand, you need to wipe them with different towels.

5. Dust the interior, and wipe the interior with a clean semi-dry and semi-wet white towel. The order is dashboard, center console, steering wheel, front windshield, door, window and handle. Put the freshly cleaned mat on it.

6. Blow off the water in the gap with compressed air.

After completing the above steps, a car will be washed. It should be noted that every time you wipe a car, it is best to wash all the used towels with clean water to avoid leaving traces of sewage when you wipe the next car. It is best to wipe towels in different parts, and the colors are best different. When training workers, it must be emphasized that towels should not be used in the wrong place.

Manual waxing process: (professional)

1. Wash the car (using the above process).

2. Wash the asphalt on the car body. Better wash it. This is a value-added project.

3. pass the whole car and pass the cement. If possible, do this step and charge for value-added projects.

4. Clean the whole car, blow dry and drive to the dry car area for preparation.

5. The chrome-plated parts, turn signals and door decorations of the whole car are pasted with textured paper. Reflect the specialty.

6. Wax the whole car by hand and wipe it off when the wax is dry.

7. Tear off the textured paper, and use a small brush to clean up the wax crumbs in some places.

1. Clean the car body, including asphalt removal.

2. If possible, it is best to remove stubborn dirt through cement all over the body.

3. blow dry the body.

4. Use a grinding tool to polish the whole car with a polishing machine to make the scratches on the car body more subtle.

5. Using reducing agent and polishing machine to repair the whole vehicle is mainly to improve the gloss of the car body back to the level close to that of a new car.

6. The whole car is glazed by hand, and polished by a vibration polishing machine after 30 minutes, which is regarded as a finished product.

7. Wipe the gap of the whole car with a semi-dry and semi-wet cloth, because there are flying wax chips inside, and the dark car is more obvious, so it needs to be cleaned in time, otherwise it will be difficult to deal with it after a long time.

The construction method of coating is similar to that of sealing glaze. It's just a film instead of glaze. Friends in need can refer to the glaze sealing practice and daily whole car polishing, which are the same steps, but the products used are different.

Indoor decoration cleaning and disinfection steps:

1. Bag the sundries in the car and put them in the trunk. If you have valuables, you'd better put them at the cashier.

2. If the interior seat is genuine leather, it is best to wash a small part with foam first to see if there is any decoloration reaction. If there is no decolorization reaction, it can be completely cleaned. If it is a cloth seat cover, it can be cleaned directly. It should be noted that you can't put too much water when washing cloth, which makes it difficult to dry.

3. Try to avoid wetting the circuit in the car when cleaning, especially when cleaning the instrument panel.

4. After cleaning, close the window, hit the car, turn the air conditioner to the maximum gear, and choose internal circulation. Put the sterilizer in the car and turn it on. /kloc-take it out after 0/0 minutes, turn off the fire, dry the fog on the glass and dashboard (because the air conditioner is turned on), and then put the items back in their original places to finish the work.

The above workflow should make everyone have a deeper understanding of automobile beauty, right? In fact, there are only a few kinds of beauty projects, but how to achieve the same projects and different charges as other people's stores? Here, you need to study it carefully As I said, if the work is refined, refined and refined, and value-added services are provided on the basis of the original projects to make them more professional, the effect of increasing income can be achieved. Take hand waxing as an example. Many shops only have two steps, 1 and 6. Anyone can do such a simple waxing. How can they receive a higher price? If you use the professional waxing steps I mentioned, even if the owner is not on site, other owners will think your shop is professional. The difference between professional and non-professional is to see if these details are done in place and the time is in place, even high-priced guests will feel worthwhile! When it was recognized by the guests, it won a reputation.

Third, the recruitment, training and management of employees.

Many bosses focus on technology and products but neglect management. In fact, management is also a science, and making money is directly proportional to the good words of management. In other words, when a store makes money, we all think that the boss's management is in place. And if it is flat or losing money, it is management failure. We all say that we should use the system to manage people, rather than employing people to manage people, but there are very few enterprises that can really do this, let alone the automobile beauty industry. It can't be said that there is a problem with the level of the boss, but the uneven quality of the personnel in this industry has led to the current difficult situation. How difficult it is, only when you really touch it can you deeply understand it.

Car washer is an important part of beauty shop, and it is also one of the most difficult things to manage and headache for the boss. When these workers are well managed, 80% of the boss's work will be completed, which shows its importance. However, because the job of car washer is hard, and some people even think it is a relatively low-level job, most people who are engaged in this job are people with low education or no skills. Because of this, many workers have low quality. Low quality often brings many problems to bosses and managers. Failure to observe the attendance system, sloppy work attitude, sabotage, petty theft and drinking can all make you have a headache for a long time. People who are too stupid can't recruit, and the things they learn don't begin to understand for a long time, and the elm head makes you angry. It's too complicated to take it off. Usually only a few people are lazy at work. While people are working hard, he is sleeping. When asked why, there are usually several answers. First, I don't know what to do. Second, I don't need so much work. Third, it's not my job scope. Anyway, I just want to be lazy. Therefore, in order to facilitate management in the future and cut off the idea that someone wants to be Mr. Dong Guo, let's start with the recruitment work and do a good job.

1 A few months before the opening, we should start to consider recruiting people. Otherwise, there will be trouble if no one goes to work on the opening day. Since we are recruiting people, we must explain the employment policy, including daily issues such as salary, accommodation and vacation. Here is a recruitment template for your reference.

Recruitment inspiration

Urgent move: 10 car beauty washer (male or female)

Salary: 600-800 yuan, plus commission and reward (1000 yuan or more).

Provide free accommodation

Eat three meals, and the standard food per person per day is 10 yuan.

Accommodation: dormitory (TV air-conditioned room)

Working hours: 6: 30am-6: 30pm, 28 days a month.

Work place: XXX District, XXX City

Tel: 2000000 (8:30 am-65438+8: 30 pm)

This job advertisement was written online by a local beauty shop, and I can use it for your reference. In addition, I suggest adding some terms, such as a three-day probation period, during which food and accommodation are included but wages are not counted. Those who pass the trial are officially hired, and the salary is calculated from the trial working day. After a probation period of one month, the salary will change according to individual performance. If you can provide the above salary and benefits, it is estimated that the employee turnover rate in your store is relatively low. The low turnover rate of employees will be beneficial to the healthy development of the store. The high employee turnover rate will increase the corresponding customer turnover rate, which seriously threatens the normal operation of the store. Therefore, as a boss, we must attach importance to the legitimate welfare of employees, give employees a sense of belonging, solve their worries, and work efficiency will definitely improve. Often many bosses think of deducting or reducing the treatment of workers because of their low operating profits, which will cause serious consequences, and the ultimate bearer of the consequences will be the boss himself.

When recruiting personnel, they should be properly paired and combined. For example, if you recruit 10 people, including 5 novice employees and 5 skilled employees, then you should arrange a skilled employee to bring a novice, and the novice can get started quickly and work independently in less than a week. In addition, waxing and other beauty projects are the same. Experienced hands should be used to demonstrate, novices should learn and give themselves a chance to do it. All employees must be required to wax independently and clean the interior manually, so as to prevent individual employees from taking the opportunity to be lazy under the pretext of not knowing. Often by observing a novice's independent operation level, we can see who is really studying hard and who is muddling along. If you find lazy people, you should give them a warning at the first time. If you want to stay and work, you must study hard and take the initiative, otherwise you will only leave. If the same person slacks off more than twice, he will be fired. Because a lazy person can easily lead to lazy people around him. Making an example at the right time is an extreme measure.

The management of technicians and masters cannot be relaxed. Because of opening new stores, there are often not many projects. Bosses mainly entertain guests and supervise and manage car washers, but they are usually too busy to attend to the master. Technicians and masters are usually free. At this time, there will be a long period of time? Wait for him? That day. In order to consider the future business needs, the master can't fire at this time. At this point, it is the key to arrange the daily work of technicians and masters reasonably. Therefore, for the management of technicians and masters, I give the following opinions:

1. They are responsible for the daily maintenance of the equipment in the store. If there is something wrong with the equipment, they will be responsible for the transformation at the first time.

2. For new products, learn to use and install them at the first time.

You must help unconditionally when the shop is short of staff.

4. Learn to sell goods. If you can successfully sell the goods to the guests, you can get a commission.

5. Check and arrange tools immediately after work and before work, and ask if there are any shortcomings.

The constraints on technicians and masters should be clear on the day they enter the store, because many technicians and masters have certain work experience, and the stores that have worked before may not have given such constraints. After a long time, they develop bad habits, which will cause management difficulties. Therefore, be sure to explain the rules of the store to those employees who have worked before joining the army, and don't wait until it is too late to find the problem. At that time, most of them would say, I was like this in the old shop, and you didn't say it was impossible when I came. It's no use talking about rules at this time.

There are family rules at home, and shops should also have shop rules. Before the system is finalized, we should consider the actual situation. After the decision is made, everyone, including the boss, must abide by it, otherwise it will be difficult to deal with the problems after they appear. Below, I will provide you with a general rule of opening a shop for your reference.

1. Go to work on time, don't be late, don't leave early, and don't miss work without reason.

2. Punch in the first time after work. Those who don't play, miss playing or substitute playing will be treated as absenteeism. Deduct the day's salary.

3. Those who need to take time off need to take time off one day in advance, and those who take time off that day will not be approved, except in special circumstances. Those who refuse to leave on their own will be treated as absenteeism, and the wages of the day will be deducted.

4. When going to work, you must dress neatly and wear work clothes, and you are not allowed to wear slippers to work.

5. After arriving at work, you must clean the post hygiene, pack up your tools and products, and prepare to open the door for business.

6. Watch TV, read newspapers and magazines and sleep during work hours. Each deduction 10 yuan.

7. If you have nothing to do, sit in the customer's car or turn on the CD air conditioner. Buckle 50 yuan.

8. Not according to the work requirements, illegal operators; Deduct the bonus, 20 yuan

9. The key to the overnight car must be handed over to the business room.

10. Drive away from the workshop or work area; Immediately dismiss, deduct the monthly salary and call the police.

1 1. Clean up your electrical appliances after work and clean up the accumulated water on the ground before you go.

12. If an accident occurs at work, resulting in damage to the customer's vehicle, it is irresponsible for the staff to carry out the construction according to the procedures specified by the company. However, if the construction is not carried out according to the prescribed procedures, the responsible person shall bear 30% and the company shall bear 70% of the responsibility for compensation. If an individual is found to have intentional behavior, all parties concerned should be responsible for compensation.

13. If the customer loses valuables in the car, he will immediately report to the police and hand them over to the police station, and at the same time, he will be fired and deducted from the salary of the month.

The above provisions are for reference only. The specific rules need to be revised according to the actual situation of our store.

In addition to daily car washing and beauty, the maintenance and overhaul of equipment is also worthy of attention. Once individual tools suddenly break down or are damaged during work, it will delay the delivery time and cause unnecessary trouble. Therefore, when there is no work to do, workers can't be idle, and all equipment should be overhauled and maintained in case of emergency. The items to be maintained and inspected are as follows:

1. Check whether the oil of the pump is sufficient once a week. If it is insufficient, add or replace it in time, otherwise the lack of oil will lead to the strike of the pump cylinder.

2. The vacuum cleaner needs to check the carbon brush regularly, and the strike of the vacuum cleaner is mostly caused by the wear of the carbon brush.

3. The polishing machine also needs to check the carbon brush, and the failure situation is the same as above.

4. The carpet dryer needs to check the bearings regularly. Because the carpet is wet and the weight increases a lot, the bearing of the carpet dryer will wear out and loosen quickly, and abnormal noise will appear after loosening.

5. Whether the trachea and trachea interface are leaking.

6. The air pump releases water once a week. If it rains, it will be released the next day.

7. Pump oil should also be checked and replaced.

8. Whether the bucket leaks or not and whether the towel needs to be replaced are all details that cannot be ignored.

1~2 people are responsible for the maintenance of the above tools and equipment. In addition to a sense of responsibility, but also have a certain degree of hands-on ability and electrical knowledge. Otherwise, people with little knowledge will only do bad things with good intentions, and the worse they get.

Fourth, marketing strategy, daily operation

You won't see stores with food stalls printing leaflets, organizing activities, promoting sales, sending short messages and other marketing methods, which are generally made by some chain stores or specialty stores. The biggest difference between specialty stores and food stalls is that specialty stores do marketing promotion, but food stalls don't. People are afraid of being famous and strong, but as a shop, what they need most is to be famous. As long as you are famous and have a good reputation, business will naturally come to you, instead of waiting for business to come.

What is the key to marketing? Personally, the most important thing is to grasp the consumer psychology of the guests. Only by understanding the psychology of guests and knowing what they need and like can they generally succeed. For example, many new store owners asked me the same question: no one came to the newly opened store. What is the fastest way to attract customers to the store for spending? My answer is only one: make a big publicity, print leaflets, sell goods and wash cars for free!

The fourth part of the business plan for automobile maintenance? Cars need maintenance and decoration as much as people. A car owner said this. Decorate your car with different styles of ornaments and make yourself a comfortable one? Mobile home? Gradually become an inevitable choice for car owners. ? Personality consumption? Bring new business opportunities to investors, car beauty? Industry.

Profitable, huge market? A car with a service life of 65,438+100,000 yuan, according to the service life of10 year and the annual mileage of 30,000 kilometers, needs to spend more than 3,000 yuan on vehicle cleaning, maintenance and maintenance every year. For mid-to high-end cars, the cost will exceed this figure. It can be said that as a part of the automobile market, the prospect of beauty maintenance is still good. The person in charge of a car beauty shop in Shunde introduced this. Statistics show that the current number of cars in China is170,000. In large and medium-sized cities such as Shanghai, the share of private cars has reached 12%, and it is increasing by 20% every year. According to industry analysts, China will become the largest automobile market in the world in the next 20 years. At present, more than 60% private high-end car owners in China have the habit of doing external beauty maintenance for their cars; More than 30% private low-end car owners began to form the concept of car beauty maintenance; More than 30% of Volkswagen's high-end cars regularly undergo external beauty maintenance; More than 50% private car owners are willing to do their own car beauty maintenance while mastering the basic technology. In Guangzhou alone, the number of cars in 2004 has reached 620,000. According to the fact that more than 80% private car owners are engaged in automobile beauty maintenance, and a car costs 3,000 yuan, the overall automobile beauty industry scale in Guangzhou market will exceed 1 100 million. According to the analysis of the insiders, the huge market demand provides a large profit space for the automobile beauty shops in the city.

Choosing a lucky store to evaluate the risk position has a great influence on the success or failure of any store. Generally speaking, the following three places are ideal addresses for opening a shop. First, large residential areas. After driving the car home, the owner can find a professional to dress up the car without taking any unnecessary wrong path. This in itself means that a shop that provides convenience and saves time is naturally a signboard. The second is near gas stations and auto repair shops. Nowadays, many auto beauty shops are open next to gas stations and auto repair shops. The owner is refueling. What else? Overhaul? The car has been running for a long time, and it's time to give it maintenance. The third is the road with relatively large traffic volume.

Nearby. In addition, experts remind that although the automobile beauty industry has a broad development space, the competition it faces is becoming increasingly fierce. With the further opening up of China, the day when foreign capital will fully enter the automobile maintenance industry in China is approaching. Therefore, the automobile beauty industry in China will gradually fall into a very embarrassing situation. The concept of automobile beauty has only been introduced in China for more than ten years, and the real market demand has only begun to appear in recent years. For the early investors, they may have dug a gold mine in the automobile beauty industry, and the probability of success of the latecomers will be discounted.

Two planned investments: one is planned economy investment. Investment amount: about 200,000 yuan. Business area: 30 to 50 square meters. Staff: 5 to 8 people. Investment project: automobile beauty decoration. Investment experience: Compared with auto repair, auto beauty decoration is easier to operate and the investment amount will not be too large. Decoration products and beauty products can be commissioned, which can save a lot of upfront investment and the amount of capital intervention is relatively small. Capital operation: Judging from the current situation, the period of capital withdrawal is between 9- 10 months. Investment risk: For such a commercial project, the hidden danger of risk only exists in the business philosophy of the operator. Although it is difficult to adjust the popular market, it has a quantitative basis and has a low risk value in the process of operation. Profit margin: the gross profit margin is about 30%, and if it is properly managed, it can increase the net profit.