Two selected inspirational articles on clothing sales?

Sales, how to make money? Where does the opportunity come from? In sales, you only need to remember three words: pain point, itching point

Two selected inspirational articles on clothing sales?

Sales, how to make money? Where does the opportunity come from? In sales, you only need to remember three words: pain point, itching point and excitement point. The following is my careful recommendation for everyone, hoping to help you.

Selected inspirational articles on clothing sales. If it were you, how much would you sell the remaining roses after Valentine's Day?

This is the last stage of the interview. The recruitment companies are among the top 500 companies in the world, and the positions they recruit are all senior marketers with very generous treatment. After several rounds of PK, four famous university graduates who performed well in all aspects finally stood in front of the examiner.

The serious examiner announced the last question: "If you are the owner of a flower shop, you bought a lot of roses on Valentine's Day in February 14, but you didn't sell them out on that day. What do you do with the remaining roses on February 15?"

This seems to be a very random question, but combined with reality, we can examine the sales, thinking, coping and innovation ability of the applicant.

The first interviewer thought confidently for a moment and said, "Because roses will soon lose their freshness, I must sell them on February 15." I will mobilize my staff to bring roses to the streets, restaurants and bars for publicity. I will also hold an event in the bar. I will focus on the warm card and shout out our slogan-'I still love you tomorrow'. "

Regarding the interviewer's sales ideas, several examiners asked: "You must have done all these ways of selling flowers in the streets, restaurants and bars in February 14. At the right time and place, your roses were not sold out. Are you sure February 15 can still be sold like this? "

The interviewer was speechless.

The second interviewer is a girl. She said, "I will lower the price. On February 15, I sold a rose in 1O and one in 5 yuan. Of course, the profit will be less, but this will not only get rid of roses, but also increase the popularity of our flower shop, let customers collect our store and attract repeat customers! "

In this way, the examiner commented: "Price reduction is a big taboo for the business community, the most unwise sales method and the most dangerous. If the price is reduced today, it needs to be reduced tomorrow. You can only sell things if you keep reducing the price. In the long run, the result can be imagined. "

The third interviewer is a graduate who looks very mature. He said that he formed his own team in his freshman year, joined the student union in his sophomore year, had half a year's sales experience in his junior year, and worked as an intern in a well-known large enterprise in his senior year. He said: "In February 15, I chose to sell roses at the school gate. Of course, I didn't send roses between students, but gave them to their parents through students. Now students have money in their pockets, and students' money is also the best to earn. Buying a rose for parents can express gratitude, or you can buy a rose for your father and give it to your mother, which can not only enhance your parents' feelings, but also make your family look warm. "

An examiner nodded to the interviewer's creativity and affirmed his thinking, but he was a little worried about the interviewer: "Primary and secondary school students are a group that is not mature enough to know the world, and they are the most uncertain. Parents and teachers can't control him. How can you guarantee that he will take the initiative to pay for roses? "

The interviewer doesn't know what's wrong.

Now there is only a fourth interviewer left. Before answering the question, he said, "I think this question itself is a trap, and it doesn't exist for me." Because since I bought so many roses, February 14 will definitely sell out. If you can't sell it, you are a failed seller. "His words let the examiner shine at the moment. The interviewer went on to say, "If the roses for Valentine's Day are not sold out, I will go to the railway station and the airport to sell my roses the next day. Because most people who just got off the plane spent the day before their trip, they were not with their loved ones, so at this time I chose them as my waiting crowd and sold them roses. Let them take a rose home or meet their loved ones. I think they are very happy. "

His answer cheered the examiner. Naturally, this is the person who finally applied successfully.

There is a famous saying called "Do not innovate or give me death", which is no exaggeration. If a person or an enterprise does not have the spirit of being unconventional and pursuing its own path, if it does not break the old ideas and fixed models, and if it just sticks to the rules and cannot develop creatively and critically, it will be difficult to achieve something.

How to make money by selling clothes with inspirational articles?

Sales, what can I do to make money? Where does the opportunity come from? In fact, it comes from the needs of customers. As long as you can keenly discover the needs of customers, and then think about how to inform customers and let them have a good experience, you will naturally make money.

In terms of sales, many people find it very complicated. You only need to remember three words: pain point, itching point and excitement point.

1, pain points: What problems do customers have, ta can't sleep, and Ta is distressed. These pain points are the problems that customers need to solve urgently;

2, itching point: there are some embarrassing factors at work, fatigue, and need someone to help tickle;

3. Excitement: it is the kind of effect that can bring "wow" to customers and immediately produce * * *! Seize these three points and knock the order immediately!

Let's deepen our understanding from several marketing jokes:

First, accurate customers.

Taxi drivers are prone to hemorrhoids because of sedentary. In a busy traffic area, it is definitely the most accurate marketing if you use taxi software to push a message selling hemorrhoid drugs through voice or text. It is said that five people will reply to a message. This idea is simply wonderful! When you don't understand, others are already acting!

Through the essence, sales enlightenment can see the pain points of taxi drivers, such as hemorrhoids, lumbar vertebrae and other problems, and dig deep into the needs of customers, so as to easily clinch a deal with customers.

Second, increase profits.

I saw two piles of vegetables in front of a food stall.

The customer asked, "How much is a catty here?"

A: "1."

Ask again: "What about that side?"

A: "1.50."

Q: "Why does that one over there sell 1.50?"

Answer: "That one over there is better."

So I bought 1.50.

Later, it was found that the stall owner quickly turned one point of the 1 block into two piles. Soon, 1 yuan 5 kg is all sold out!

Sales enlightenment this is an exciting point. When you only have one price, the customer's choice is to buy or not to buy. When you have two prices, the customer's choice becomes "good" or "bad". And more customers choose good daily necessities, which virtually increases your profits.

Third, promote customers to buy again.

A clothing store selling high-end men's business clothes provides membership service: dry cleaning the clothes bought by this store for you free of charge every month. Ordinary members 1 time, 2 silver cards and 3 gold cards.

Then the clothes sold in this store, their members will take them back for dry cleaning, and they should look at the new clothes in this store every time they come to wait for clothes. You'll buy more if you watch it for a long time. This high-end men's business clothing store has locked enough customers to spend there through free dry cleaning service. You see, gifts are so powerful!

Sales enlightenment uses a small value-added service to make customers willing to come to the store repeatedly, thus easily locking in customers.

Fourth, the customer relationship should be strong.

I believe many people have experienced it. After the sales staff went to the customer's QQ and WeChat, it was either chicken soup for the soul or some boring greetings and harassment every day.

I remember that in March of 2065438+2005, I went to JEEP 4S shop to see the car. I like that big hole very much. After going once, I was added to WeChat by the salesman. Then my nightmare came. A chicken soup for the soul every morning, good night at night, and then a phone call. When I was busy, I was blacklisted in a rage!

So many sales people have been doing nothing and wasting their time! Still self-righteous that customers will remember you?

Do you know how the sales with annual salary 1 10,000 get customers? Just one word-give up!

Sales enlightenment is willing, which means that you can get a house, a big house, and a small house! Many salespeople just can't go this far …

I shared an article "Why the more you spend, the poorer you save" before. You can have a look.

1. For big female customers with taste, you can choose to send exquisite flowers instead of big bundles, which will make customers feel grand and embarrassed. The master's practice is a small pile every week, not grand, but full of heart. She said not to spend money, but her heart melted with joy. I'll talk about cooperation with you again, and I'll get twice the result with half the effort. It is good for the flower brand that supports WeChat to order flowers to "spend some time". Wechat can search for the authentication number, but can't order 500 yuan in January.

2. For male customers and company leaders, you can choose to send some high-end wine. You can buy this online in Brewmaster, and it must be high-grade and genuine. If you buy fake wine, you must make mistakes, and business is difficult.

3. When receiving customers, don't let them take a taxi ... Customers need a sense of dignity and importance. What I recommend to you is popular car booking. Just one phone call, 1 hour to book the corresponding and high-end models, professional drivers, and charge on time. It's easy to help customers get on the good car. Noble is not expensive, the feeling of taking a car is definitely different. It is recommended to add WeChat: caz9 168, and you will have a successful coach in your life.

In addition, it is also a good choice to send a delicate cake when celebrating.

Of course, the above are material and spiritual, such as caring for and attaching importance to customers, sharing the same hobbies or languages with customers, and bringing constructive guidance and suggestions to customers every time you visit, so that customers can turn from apathy to itching ... Of course, you should also pay equal attention to pre-sales and after-sales, and you will not be far from success.

Fifth, enhance the image by taking advantage of the position.

After entering the China market, a commodity manufacturer did something that many colleagues could not understand, that is, it opened a direct store in the central square of the city at a very high rent and cost, and the store on its left was the famous top brand: Chanel.

Many people didn't understand it at first, but then they gradually understood it. It turns out that the products that customers think can be neighbors with Chanel must also be high-end products. Smart manufacturers, with the cost of an image store, directly improve the status of products in the hearts of customers.

Borrowing the positioning of sales enlightenment is to skillfully leverage the positioning of other brands and establish their position in the hearts of customers. Your position in the hearts of customers depends to some extent on who you are with.

Sixth, sales psychology.

The couple went shopping. The woman took a fancy to a set of high-grade tableware and insisted on buying it. The husband is too expensive to pay. The shopping guide saw it and quietly said something to her husband, and he immediately paid for it. What made him change immediately? The shopping guide said to her husband:

"Your wife won't let you wash the dishes with such expensive tableware."

Sales enlightenment is the biggest pain point for customers except hospitals? It's not that customers don't buy it, but it's not painful enough! ! Nothing is unchangeable in people's ideas. The key is the angle. Be good at trying to figure out customers' psychology and creating pain points.

After these sales and marketing jokes, I believe everyone will be helpful, especially our new sales staff. As the saying goes, success comes from action. Finally, I will send you a word-"fuck"!

The above is my careful recommendation for you, I hope you will like it.