Introduction to new media and its operations

As the name of new media suggests, “new” is relative to “old” or “traditional”. The so-called traditional media include radio, television, newspapers, magazines, etc., and even the Internet in the PC era. New media corresponds to old media and is a concept that emerged after the rise of the mobile Internet. New media mainly refers to various platforms that have emerged in the mobile Internet era, such as the so-called micro and micro, various short video platforms, self-media platforms, etc. What about operations? Operations are the means by which we attract users on new media platforms through a series of means and ultimately monetize them. According to the new traffic business model and thinking model, where there is traffic, there should be operations. Therefore, new media operation is to continue to plan and output high-quality, widely disseminated, interesting, useful, and thoughtful content on various new media platforms that the public loves to see, and to plan colorful and attractive activities to attract more people. Fans pay attention to themselves, and then use the attention of these fans to spread the company's brand and directly sell more products. The ultimate purpose of operations is to make money. The work content of new media operation positions is closely integrated with the marketing field. It is necessary to maximize the exposure and popularity of the company or brand, and effectively carry out content production, channel operations, marketing, business cooperation, theme event planning, etc. According to the work level, the new media operations we are familiar with are generally divided into elementary, intermediate and advanced. The first is a junior new media operations specialist. There are many junior new media operators, usually the company’s new media operations specialists. Junior new media operations are divided into two directions. One direction is content editing, that is, copy editing. The other direction is marketing, which is operations or planning. For general new media operation experts, they should have certain writing skills and be responsible for the daily publishing and operation of a company's single or multiple media platforms. The requirements for work experience are not high, but they should also have certain works and cases. The second is mid-level new media operations. Intermediate new media operators generally have certain work experience and have certain knowledge and understanding of some commonly used platforms. Whether it is copywriting ability or media platform operating rules, they must be at a higher level than a new media operations specialist. The third is senior new media operations director. Senior new media operations are usually at the content director level or marketing director level, and they grow up step by step from content editors and operations novices. First of all, we should have a deep understanding of the industry and do a good job in brand promotion and various public relations matters according to the company's strategic goals. They should have overall control capabilities, in-depth understanding of various media platforms, and rich trading experience and media resources. Making short videos is not about luck, but about methods and skills. Since the Ministry of Human Resources and Social Security announced the new profession of Internet Marketer in 2020, short video operators have also added an official title. As one of the four major job types of Internet Marketers, the relevant skills and methods of short video operations are included in Internet Marketer in related courses. Internet marketer is a new profession born under the development of the times and the impact of the epidemic. It is released by human society, has high gold content, is easy to get started, and can be learned by anyone over 18 years old with no basic knowledge. It has good prospects and breaks through the income ceiling. There are also part-time, full-time, and employment recommendations. What exactly is an Internet marketer? What kind of work can be done? How is the income? How to study and apply for the exam? You can click on the following article to view it, which is very detailed and includes pitfall avoidance guides: What is the content of new media operations? The work of new media is very complicated and trivial, but one thing is for sure that new media is definitely not a simple code word, "copy + paste". The daily work steps of new media are as follows: topic selection, material collection, content editing, graphic and text layout, cover illustration, content proofreading, push publishing, monitoring data, processing messages, user feedback interaction, and regular summary. Any of the above steps will be completed. Let a self-media person fall into endless troubles.

According to the recruitment needs of major recruitment websites, the job responsibilities of new media operations are: 1. Responsible for the overall operation of the company’s online new media, including but not limited to: media account operation, promotional video production, traffic drainage plan formulation, and various event planning , online user operation and maintenance, realizing online and offline integration of business formats, etc.; 2. Responsible for writing copywriting for new media platforms such as Douyin, Kuaishou, WeChat community, Moments, etc., and gradually pushing it in a planned manner to enhance brand influence and customer stickiness. as the work goal; 3. Responsible for overall planning of online and offline marketing plans, and execution of new media marketing online activities such as WeChat and Douyin, and implementation and evaluation of effects; 4. Understand user needs, product features, user experience, and explore materials, Capture real-time hot spots and use them effectively; 5. Understand the target customer groups, build target group portraits, shoot and produce targeted video content; 6. Establish benchmarking brands, pay attention to and study benchmarking brand promotion trends, analyze effects, and timely Adjust publicity strategy.