Does Whirlpool have a Chinese company?

Whirlpool China was formerly Hefei Sanyo Royalstar. After several equity changes and changes in the company's controlling shareholder, Whirlpool China today owns four brands: Whirlpool, Sanyo, Dido, and Royalstar. As a home appliance company that has never grown in scale, it may not be able to manage four brands at the same time. There are various signs today that Whirlpool China is adjusting its brand strategy, and weak brands may be thrown off the wheel of progress.

Whirlpool announced that it will promote kitchen appliances in China and released 11 categories of new products in one breath. Prior to this, Whirlpool China itself was involved in some kitchen appliance business, but the volume was not large. This time, the Whirlpool brand will be used to promote the kitchen appliance business, which is another major adjustment of Whirlpool China's business strategy.

Extended information:

"Whirlpool" is a brand of Whirlpool Corporation. It was founded in 1911 and is headquartered in Benton Harbor, Michigan, USA. It is the world's largest One of the largest manufacturers of home appliances. Its white goods products have maintained the global market share leadership for 11 consecutive years.

Whirlpool owns many well-known international brands such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp and Bauknecht. Its business covers more than 170 countries and regions around the world, and it has 47 production bases around the world, 26 R&D centers and 4 design centers.

For a hundred years, the American Whirlpool Group has been committed to providing high-quality home appliances to consumers around the world. Its products include washing machines/dryers, microwave ovens, refrigerators, air conditioners, range hoods, and dishwashers. , oil hot pot and household kitchen garbage disposal machine and other 9 series.

Whirlpool Corporation of the United States is the world's largest manufacturer of home appliances. It was founded in 1911 and is headquartered in Pentium Harbor, Michigan, USA. The company is committed to providing high-quality home appliances to consumers around the world. It operates in more than 170 countries and regions around the world and has 73,000 employees worldwide.

Reference: Baidu Encyclopedia-Whirlpool