Planning of large-scale PR activities, what does PR mean?

"PR activity" in English (Public Relation) means "public relations activity", which originated in the United States and is active in Japan. In recent years, it has appeared in southern China, coastal areas and some big cities. PR has a wide range of applications. Nowadays, more and more enterprises strengthen the introduction of public relations technology and regard it as one of the important business strategies. In Japan, its public relations are mainly enterprises; In the United States, public relations has always been highly respected, and many enterprises have large-scale public relations means. For example, Guolian Building was built for the public relations of glass companies, and Disneyland and Kelpolo Park are also places for corporate public relations.

In the fierce business war, the promotion role of public relations has been fully exerted. Modern public relations promotion is to use the basic principles of PR to talk about promotion strategies from a brand-new perspective. It means that enterprises provide convincing materials through various media and communicate with the public, so as to establish a good image and reputation of enterprises, arouse people's goodwill, interest and trust, win public trust and support, and thus provide a good external environment for the sales scale of enterprises.

In the modern market, there are always many competitors for various products. Even if it is a newly developed product, there will soon be imitations on the market to compete fiercely with it. This requires enterprises to use the promotion function of public relations to make themselves stand out and occupy the commanding heights of the market. However, some routine corporate public relations activities, such as press conferences, press conferences, trade fairs, etc. , the lack of special shock effect. Therefore, the public relations activities of modern enterprises must include the principles of uniqueness and creativity when expressing the promotion effect.

Public relations is not only a science, but also an art. As an art, it requires public relations personnel and marketers to have the inspiration, imagination and creativity of artists, to flexibly apply abstract public relations theory to colorful public relations activities, and to give full play to the unique promotion function of public relations activities on the basis of some rational artistic creativity.

Page (abbreviation of page) R activity planning is the above-mentioned public relations activity planning.