What methods can companies adopt for online marketing based on search engines?

Search engines have become an important marketing tool for corporate marketing. It mainly includes: logging in to search engines such as Baidu, GOOGLE, Yahoo, Sogou, iAsk, and Zhongsou, and directory websites such as Sina Category Directory, Yahoo Directory, and Sohu Category Directory, as well as keyword analysis, search engine ranking optimization and maintenance, and search result page location. Search engine optimization and marketing services consisting of bidding and other marketing forms.

Search engines can achieve four levels of goals:

1) Being included by search engines;

2) Ranking high in search results;

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3) Increase the user’s click-through rate;

4) Convert viewers into customers.

5) Become a loyal customer of the enterprise.

Due to the relatively measurable effect and the strong promotion of service providers, this marketing method has gained certain application among small and medium-sized enterprises. For example, according to Baidu’s Q3 financial report, it has more than 370,000 corporate customers. And it is constantly increasing.

External links

External links generally refer to links from other websites to this website. External links contribute to the spread of website visibility, search engine attention and inclusion of the website, and PR value. It is quite beneficial to improve important indicators of online marketing. At the same time, the process of increasing external links is equivalent to an important foundation for launching large-scale foreign affairs activities and market cooperation. This marketing method is relatively rudimentary. Generally speaking, many individual webmasters like to use it. It only exists as a basic link in the overall marketing strategy of the company, rather than a key element.

Advertising alliance

This form has always been an important source of income for individual webmasters. It is equivalent to forming an alliance from many websites, and then the alliance initiator will form a alliance according to each The characteristics of the website distribute advertisements, which can be regarded as a kind of focus media on the Internet. For example, the narrow advertising that emerged later with higher visibility and very standardized operation is also one of them. This kind of online marketing adopts a payment-by-results mechanism, which has been accepted by all types of enterprises, including large, medium and small.

Alibaba

A typical example is the shops and packaging services (such as Chengxintong, Buyingtong) provided by third-party e-commerce platforms such as Alibaba and HC, through this virtual The form of a store promotes sales. Of course, paying to obtain a priority position will lead to better results, or it may be the combined marketing service of "e-commerce search" provided by the newly emerging commercial search.

Classified information

The subsequent rise of classified information has also made a contribution to its promotion. The basis is that many users publish free housing, job recruitment, second-hand and other life information. Then service providers began to launch paid services with prominent and prioritized positions. This kind of marketing has not yet formed a scale, nor has it been recognized by the majority of business owners. However, the efficiency, conversion rate or transaction rate of life information is relatively high. For example, for the sale of second-hand computers, buyers or sellers can generally be found through classified information platforms, which not only provides convenience but also facilitates transactions.