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What are the business models of the company?
Question 2: What is the business model of the enterprise? What are there? Mode of operation refers to the ways and methods adopted by enterprises in their business activities, such as mining, manufacturing, wholesale, retail, consulting, leasing and agency. The management mode is the expression of the relationship between the owner and the operator.
For example, enterprises owned by the whole people in China were directly operated by the state before the system reform, and the ownership and management rights were integrated, so they were called state-owned enterprises; After the system reform, enterprises operate independently, and ownership and management rights are separated, so they are called state-owned enterprises.
Management mode is the concrete form of economic unit management. Such as perennial operation or seasonal operation, fixed operation or mobile operation.
Types of business methods
1. Produced and sold. Refers to the sale of products produced by private enterprises. This mode of operation of enterprises is generally small, mostly for some craftsmen, such as shoe stores, clothing stores and so on. Most of them are front shops and back factories, producing and selling.
2. Trading on a commission basis. It refers to a commercial activity in the form of contract, which is entrusted by people to buy and sell on their behalf. This mode of operation is more flexible and its business scope is wider. Most of them are agricultural and sideline products, which need a certain business site, and operators charge a certain handling fee from them. Operators who purchase and sell on a commission basis should have credibility. Processing with supplied materials, processing with samples and assembling with supplied parts. Processing with supplied materials is to change the shapes, properties, surface conditions and uses of raw materials and semi-finished products and process them into products as required; Sample processing refers to processing according to the requirements of the order and the design requirements of the drawings and orders, and supplying products to the ordering party after molding; Assembly with supplied materials is to assemble the parts provided by the other party into products according to the requirements of the contract. No matter what kind of business model, enterprises must sign contracts to clarify the rights and obligations of both parties.
3. wholesale. In commercial activities, goods are sold in batches, and their prices are not lower than those of retail goods. Sales targets are commodity operators and retailers, and they are not directly sold to final consumers. Wholesale goods need certain storage equipment, storage and transportation conditions and more funds.
4. Retail. Refers to the bulk purchase of goods, sporadic sales, sales target for the final consumer maintenance industry. Repair damaged ships, facilities and articles to their original state or achieve their original functional purposes.
5. Transportation industry. It is divided into passenger transport and freight transport, and it is also divided into non-motor vehicle transport or motor vehicle transport, ship transport, railway, road transport and water transport due to different modes of transport. Private enterprises do not operate railway transportation.
6. Advisory services. Consulting service is a rising industry in recent years. Private enterprises use their own scientific and technological knowledge in a certain field to provide services, experience, materials, data and design for customers, so that customers can gain knowledge and benefits in consultation.
Classification of management modes
Strictly speaking, there is no so-called company, only individuals operate independently, in partnership, limited liability companies, and LLC (a relatively new form, called "joint stock limited liability company"). )
Question 3: What are the business models of manufacturing enterprises? The traditional production-centered business model is now considered as a rigid enterprise business model. In addition to this business model, there are the following four business models: (1) business model of division of labor and cooperation. In other words, supporting large enterprises is the way for enterprises to develop and go to the market. Successful small and medium-sized enterprises pay great attention to avoiding direct competition with large enterprises, but try their best to cooperate with large enterprises and become indispensable partners for the development of large enterprises. (2) Franchise business model. This is an important form of chain operation. Refers to the trademark owned by the franchise organization. Products, patents and know-how are granted to franchisees in the form of franchise contracts, and franchisees engage in business activities under a unified business model according to the contracts and pay corresponding fees. (3) niche business model. As small and medium-sized enterprises, most of them are market vacancies. As a supplement to the market, they should carefully serve a small part of the market, not compete with the main competitors, and occupy a favorable market position through professional operation. Niche business model means that through market segmentation, enterprises focus on a specific target market, or strictly aim at a certain market segment, or focus on a certain product and service to create product and service advantages. By choosing a special niche market, the enterprise's strategy is more prominent in the decision-making of entrepreneurs to customers and competitors. Compared with large enterprises, small and medium-sized enterprises are the most competitive in meeting the multi-level needs of consumers. (4) Virtual business model. Since 1990s, the world is undergoing a profound transformation from material economy to knowledge economy. Knowledge and information create a new business model, namely virtual enterprise management, for the development of enterprises through the integration and transformation of traditional production factors such as capital, labor and land. In the virtual enterprise, the enterprise only grasps the core function, that is, the high value-added part that is highly dependent on enterprise knowledge and technology is in its own hands, and other low value-added departments are virtualized. By means of external integration, its purpose is to make the most effective use of enterprise resources in the competition.
Question 4: How many business models are there? What are they? 100, 1, b to b (business to business)
E-commerce is mainly engaged in the wholesale business of products between enterprises, so it is also called wholesale e-commerce. In fact, e-commerce refers not only to the online retail industry, but also to the enterprise-level e-commerce with an order of magnitude greater market potential than the retail industry. B-to-B e-commerce mode is an electronic operation mode that integrates the information exchange and transaction behavior between buyers, sellers and middlemen (such as financial institutions) who serve them. The application of this technology will fundamentally change the planning, production, sales and operation mode of enterprises, and even change the basic production mode of the whole industrial society. Therefore, this business model of e-commerce among enterprises has been paid more and more attention, and it is considered by many people in the industry as an important direction of e-commerce development in the future.
2.b to C (business to individual consumers)
8848 is the website that adopts this business model. It makes full use of the advantages of federal software companies in the original logistics, the national unified sales chain stores and the brand advantages formed since Changsi, making retail very popular on the Internet.
3. Consumer to consumer
This is the business model adopted by Yi Bei Company in the United States. At present, several large websites in China, such as Yi Bei and Yabao, also belong to this model. Combined with the current situation that domestic e-commerce has not solved the payment and freight, this way allows users to solve the problems of payment, transportation and inspection by themselves.
4.C to B (individual consumer to business)
This is a relatively new concept in the current professional e-commerce website, which is the so-called "reverse auction". It was just released from "Cool! Must! " The website puts forward. Zixunren Company has attracted a lot of attention with this brand-new concept.
Others are G to B( *** for merchants), B-B-C, B-B-B and so on.
Question 5: What are the development models of enterprises? 1) specific model.
Single-minded mode means that enterprises concentrate their resources on products or services with their own competitive advantages. Sun Tzu's art of war "Nine Chapters" said: "Therefore, the thing of being a soldier is to observe the enemy's situation, unite soldiers all the time, and kill generals thousands of miles away. "For enterprises, it is to concentrate on choosing the right breakthrough and win the market. However, at present, many small and medium-sized enterprises in China have not got rid of the pattern of "small but comprehensive" and attacked in many ways, resulting in no core advantages. Small and medium-sized enterprises are small in scale and limited in resources, so it is difficult to spread risks. Diversification is a trap for SMEs, not a pie. Re-dividing the limited resources that are not very rich in themselves will definitely make us unable to attend to one thing and lose sight of another. And professional management, improve the degree of specialization, pay more attention to a specific customer group, and conduct more in-depth research on the demand characteristics and purchase methods of this customer group, so as to better serve it. At the same time, due to the single products and services, the organizational structure of enterprises is simpler, management is more convenient, resources are more concentrated, and it is more conducive to improving technology, thus improving the quality of products or services.
In today's increasingly fierce market competition, many small and medium-sized enterprises have adopted this model. The American National Canning Company has achieved success through a single-minded model. The company sold some unrelated businesses and only produced canned food. Professional management has improved their technology, product quality and market share. During the period of 10, their assets increased from18 billion to10 billion. Many small and medium-sized enterprises in China, such as Hangzhou Universal Joint Factory, have adopted this business model to get rid of difficulties and achieve success.
Of course, the single-minded model also has inevitable defects. Because the exclusive model relies too much on a certain customer group brought by a certain product or technology, the survival of these enterprises will be seriously threatened if the market fluctuates violently due to factors such as falling demand and large-scale entry of competitors. Therefore, enterprises must carefully choose the target market when adopting this model. Once the target market is selected to produce a certain product or service, the resources of the enterprise can no longer be used in other aspects. Therefore, the choice of target market is a directional problem for enterprises, and it is the key and primary problem for the success or failure of enterprises. Small and medium-sized enterprises should systematically analyze the characteristics of customer demand, their own capabilities and resources, market competition intensity and competitors' situation, select the target market that is easy to establish their own competitive advantages, and conduct centralized management.
(2) Characteristic mode
Characteristic mode refers to the characteristic products or services that enterprises launch according to their own characteristics and meet the needs of customers. The characteristic mode focuses on uniqueness, that is, differentiation, originality, thinking of things that people have never thought of and doing. Small and medium-sized enterprises are just followers in the industry and cannot have the strength to challenge the industry leader. However, customers are often familiar with the top brands in an industry at most. Without special methods and measures, it is difficult for SMEs to attract and retain customers. However, customers are the source of profits for enterprises, and enterprises must find ways to make customers buy their own products or services. The characteristic mode is to emphasize the first. Uniqueness is uniqueness, and uniqueness in customers' minds is the first. If this first can meet their requirements well, it will form higher customer loyalty and attract new customers to join. For example, the 7-up company in the United States cleverly advertised itself as "non-cola", avoiding direct confrontation with Coca-Cola and Pepsi-Cola, and its sales increased greatly, becoming the third largest soft drink in the world.
However, the characteristic model also has risks. The characteristic model first requires that the market is large enough. Some products or services are really special, but if there is no market support, enterprises will lose the foundation of survival. For example, the activity of "looking for enterprise peers" initiated by an enterprise in a city has a surprising result and little impact, because there are too few "peers". Therefore, when implementing the characteristic mode, we can't blindly pursue uniqueness, which is only a means to achieve enterprise goals, not an end. At the same time, we should consider the comparison between input and output. Some products or services are not worthy of special management. For example, daily necessities with little value, such as salt and matches, do not need to be specially made, because for these products or services, customers value convenience more than specificity. If enterprises still work hard on special characters, it will not be worth the loss. Features mean complexity and increased costs. When these costs cannot be offset by the newly increased customer value, the characteristics lose their original meaning.
(C) Alliance model
It is often difficult for small and medium-sized enterprises to compete with competitors alone, and it is difficult to meet customer requirements in time and well. Therefore, alliance has become one of the best ways for SMEs to survive and develop. Alliance mode means that small and medium-sized enterprises can better meet the needs of customers ... >>
Question 6: What are the classifications of business models? Self-produced and sold. Refers to the sale of products produced by private enterprises. This mode of operation of enterprises is generally small, mostly for some craftsmen, such as shoe stores, clothing stores and so on. Most of them are front shops and back factories, producing and selling.
Business on a commission basis. It refers to a commercial activity in the form of contract, which is entrusted by people to buy and sell on their behalf. This mode of operation is more flexible and its business scope is wider. Most of them are agricultural and sideline products, which need a certain business site, and operators charge a certain handling fee from them. Operators who purchase and sell on a commission basis should have credibility.
Processing with supplied materials, processing with samples and assembling with supplied parts. Processing with supplied materials is to change the shapes, properties, surface conditions and uses of raw materials and semi-finished products and process them into products as required; Sample processing refers to processing according to the requirements of the order and the design requirements of the drawings and orders, and supplying products to the ordering party after molding; Assembly with supplied materials is to assemble the parts provided by the other party into products according to the requirements of the contract. No matter what kind of business model, enterprises must sign contracts to clarify the rights and obligations of both parties.
Wholesale. In commercial activities, goods are sold in batches, and their prices are not lower than those of retail goods. Sales targets are commodity operators and retailers, and they are not directly sold to final consumers. Wholesale goods need certain storage equipment, storage and transportation conditions and more funds.
Retail. Refers to the bulk purchase of goods, sporadic sales, sales target for the final consumer maintenance industry. Repair damaged ships, facilities and articles to their original state or achieve their original functional purposes.
Transportation industry. It is divided into passenger transport and freight transport, and it is also divided into non-motor vehicle transport or motor vehicle transport, ship transport, railway, public transport and water transport because of different means of transport. Private enterprises do not operate railway transportation.
Consulting services. Consulting service is a rising industry in recent years. Private enterprises use their own scientific and technological knowledge in a certain field to provide services, experience, materials, data and design for customers, so that customers can gain knowledge and benefits in consultation.
Question 7: What are the sales models? Marketing itself includes direct selling. As far as modes are concerned, there are three main types, 1, direct selling 2, and promotion, which is what I always say. 3.MLM now has online sales. In fact, I personally think that this model should not be an independent sales model. It's just a combination of direct selling and promotion.
Question 8: What are the business models of commodity retail enterprises? The business models of retail enterprises include general department stores, shopping centers, specialty stores, supermarkets, convenience stores, discount stores, vending machines, mail orders, online shopping and direct sales.
Traditional department store industry-complete variety
Warehouse supermarket-the variety of goods is extremely rich, with small profits but quick turnover and low prices every day.
Fashion shop-high-grade enjoyment, middle and low price, fashionable color, enjoy exquisite life
The stages of international business development are generally divided into five stages: traditional primary business, business before economic take-off, take-off business, mature business and high-quality era.
Question 9: What are the characteristics of the business model under the background of Internet? First, in terms of corporate culture, Internet companies have built an equal, open, flat, flexible and respectful management system, with no hierarchy and bureaucracy, innovative spirit, tolerance of failure, a * * *, innovative and cooperative cultural atmosphere, a firm belief, a sense of mission and the courage to never give up.
Second, in the business model, focusing on meeting customer needs, paying attention to customer experience, speed, trial and error, strengthening platform management, focusing on business model innovation, and building a good industrial ecosystem; From grasping customer needs, product optimization, commercial operation, product promotion to after-sales service, every link is internet-based, making full use of new media means, gaining insight into customer needs, rapidly iterating in operation, and paying attention to word-of-mouth effect.
The third is to have the spirit of concentration. Famous management scientist Peter? Drucker said: "No enterprise can do everything. Even if there is enough money, there will never be enough talents. It must prioritize. The worst thing is to do everything, but only a little. This will definitely accomplish nothing. " Only concentration can be better. Therefore, the opportunities facing the mobile Internet are unprecedented. Enterprises entering the mobile Internet can't be tempted by opportunities to do everything. They must do something different, focus on a certain field, and strive to be good at it.
Fourth, without corporate politics, the relationship between people in the company is very simple. Everyone is very dedicated, teamwork and efficient in execution.
Fifth, we should have an excellent team of technical, management and marketing talents, truly be user-oriented, people-oriented, appoint people on their merits, have higher requirements for talents, recruit the best talents and provide the best stage for outstanding talents to display their talents.
Sixth, through the innovation of mechanism and system, the development of employees is closely tied with the development of enterprises, and the innovation and work enthusiasm of employees are fully mobilized.
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