What is the Internet trend! Who can speak more thoroughly!

the future development trend of internet! ! !

From the current situation, "internet plus" is in the primary stage, and it is a theoretical stage that everyone is talking about but has not implemented it. Internet plus will be demonstrated and explored in various fields, but most businesses will still be in the wait-and-see stage. From the level of exploration and practice, Internet businesses will take the initiative over traditional enterprises. After all, these businesses have been using "internet plus" to change more industries since their birth. They have enough experience to follow, and they can copy the model of transformation experience to explore other regions, and then continue to integrate more fields and continuously expand their own ecology.

What is really difficult to transform in internet plus is those very traditional industries, but that doesn't mean that traditional enterprises don't try to use the Internet. In the past few years, many traditional enterprises have

begun to try to use the Internet for marketing, mostly by means of B2B, B2C and other e-commerce platforms to expand their network channels. More offline enterprises are still in the stage of information promotion and publicity, and even won't, dare or can't

try marketing in online transactions, because they can't find a suitable solution to the conflict between offline channels and online channels. There are also some merchants who build their own shopping malls, but there are not many successes. However, businesses that create their own brands and sell clothes and snacks through the

e-commerce platform have explored a way of e-commerce.

contrary to traditional enterprises, there are more and more projects combined with the internet under the normal condition of the current era of "all-people entrepreneurship". These projects have been in the form of "Internet+"since their birth, so they don't need to be transformed and upgraded like traditional enterprises. "internet plus" is to promote the birth of more Internet entrepreneurial projects, thus eliminating the need to spend manpower, material resources and financial resources to study and

implement industry transformation. It can be said that every social and commercial stage has a normal state and a development trend. The normal state before the "internet plus" was put forward was the background that millions of enterprises needed to transform and upgrade, and the development trend behind it was

the outbreak of a large number of "internet plus" models and the "breaking and standing" of traditional enterprises.

This paper attempts to make a forecast of the development trend of "internet plus" by combining the online and offline normality of the Internet, hoping to inspire friends who are paying attention to "internet plus".

Trend 1: The government promotes the implementation of "internet plus"

The "internet plus" is national. Just like "Theory of Three Represents", local governments will put forward the master plan of construction, and then tender or outsource it to service-oriented enterprises that can help enterprises make transformation to implement it. In the long-term implementation of "internet plus" in the future, the government will play a leading and promoting role.

first, find those enterprises that meet the policy and do well and set them as benchmarks to play an exemplary role.

the second is to tap those potential enterprises, which can develop into "internet plus" enterprises in the future, which is a case.

thirdly, according to the actual situation in various places, we should establish a newer and more grounded "internet plus" industrial park and incubator, and integrate local resources to create a group of enterprises with Internet thinking.

the fourth is to introduce "internet plus" technology, including regularly inviting relevant personnel to train internet knowledge for local enterprises and retraining on-the-job employees.

Fifth, docking resources, establishing long-term information, assistance and talent exchange relations with major Internet enterprises, and allowing Internet enterprises and traditional enterprises to communicate with each other in the exchange, so as to facilitate further cooperation.

Trend 2: the rise of "internet plus" service providers

Next, a large number of third-party service enterprises between the government and enterprises will appear, which may be dominated by Internet enterprises, but it does not rule out that some traditional enterprises will also counterattack and become "internet plus" service providers. In fact, from the service point of view, the transformation of traditional enterprises into "internet plus" service providers is also a transformation. This is a kind of intermediary role. They will not engage in the production, manufacturing and operation of traditional enterprises in internet plus, but they will help the online and offline cooperation. More is to do the docking work of both parties, and the profit mode is the service fee and various value-added service fees after the successful docking of both parties.

these value-added services may be training, recruitment, resource search, scheme design, equipment introduction, workshop renovation, etc. The initial "internet plus" service provider is a single company, but it will develop into a complex in the later period, and it is not excluded that it will develop into a platform-based enterprise with pure Internet mode in the later period. Third-party services involve big data, cloud systems, e-commerce platforms, O2O service providers, CRM and other software service providers, smart equipment vendors, robots, 3D printing and so on.

trend 3: the first popular occupation is "internet plus" technology

The first popular occupation in the "transition bonus" period will be "internet plus" technology. Due to the needs of society and industry, a large number of professional and technical practitioners will be born. The composition of this professional group will be mature technicians and operators, and more people will be employed through training. Working as a "internet plus" service provider requires everyone to have an overall planning idea. They can do things according to the "internet plus Overall Solution", and then have a specific and good field, such as operation and technology, which can be matched with offline traditional enterprises through continuous downward extension. Even, the "internet plus" service provider should equip each enterprise with several service representatives, and the staff should be stationed in the business or in the post to provide one-on-one services for the enterprise.

Trend 4: Vocational training in internet plus is on the rise

The government and enterprises also need more talents who know internet plus, and online and offline vocational education on internet plus training and special training will break out. In the field of online education, vocational education has always been a very popular type of education, and at the same time, its market share is relatively large, and it will make great progress every year. In the upsurge of "internet plus", in view of the rise of internet plus Vocational Education Association, it can be subdivided into the specific work of each job. In fact, these trainings are still the positions of Internet enterprises. Traditional enterprises want to change their enterprise structure and need to be equipped with more professional and skilled employees. "internet plus" vocational training is aimed at two groups, one is the training of employees in traditional enterprises, and the other is the training of people who want to engage in this industry.

Trend 5: Platform (ecological) e-commerce is popular again

In terms of e-commerce, platform-based e-commerce and ecological e-commerce associations are widely concerned, including large platforms and local platforms. Whether it is Taobao, JD.COM or a small shopping mall somewhere, more traditional enterprises will contact them. Even these platforms will set up an independent "internet plus" service company to go deeper into the enterprise. For

traditional enterprises, in the initial transformation practice, more enterprises will choose to join a platform or ecology. On the one hand, we can accumulate some resources from the platform or ecology and learn its operation mode, and on the other hand, we can avoid the failure of self-leveling < P > platform operation. Coupled with the platform or ecology, we can better understand our own resource advantages and disadvantages. Through cooperation with other businesses, we can understand the overall industrial chain layout and establish a pattern view.

this will help traditional enterprises find the breakthrough point of transformation, and then they can replace the face with the face, and the enterprise itself may develop into an ecology. Of course, the platform or ecology is not only online, but also a certain degree of offline resource integration can give birth to the platform. After more platforms or ecosystems appear, all internet plus needs to do is to connect the ecology and platforms, which is more conducive to the overall upgrading of the industry.

trend 6: the supply chain platform is paid more attention

the supply chain platform will become the most important, and the merchants who specialize in designing and researching the supply chain will become the service providers that constitute the main structure of the new business model of traditional enterprises, which is what every enterprise that accepts the "internet plus" should follow. The fundamental transformation of enterprises and industries is the internetization of supply chain, and it is also the optimization and upgrading of supply chain. For a traditional enterprise, the personnel structure can be as flat as that of a traditional enterprise, technicians can also be fully equipped, and the assessment system can also follow the example of internet enterprises, but the transformation of the lower supply chain is a very difficult problem.

supply chain involves logistics, cash flow and other important factors to maintain the operation of enterprises, and many traditional enterprises can't be transformed at all now. The traditional supply chain model has a low relative efficiency < P >, and the traditional enterprises after the internet will be dragged down by it. Therefore, "internet plus" requires some professionals who specialize in supply chain design and transformation to stand up and serve the vast number of enterprises that need transformation and upgrading.

trend 7: O2O will become the first choice of internet plus enterprises

O2O will be paid great attention to, and it has become a topic that all businesses are discussing at present, but O2O is not a business model, but a form, and traditional enterprises can

borrow this way to further transform their original business model. At the same time, as a new business form of connecting lines and offline, it will become the first choice of traditional enterprises at present, and O2O-related information companies and research units will be highly valued. After "internet plus" was put forward, many people thought that O2O had no place under the general trend of the integration of online and offline industries, which Viagra did not agree with.

As a commercial form of online and offline professional research, many traditional enterprises, especially handicrafts, have found a suitable model for enterprise development, which is exactly what the "internet plus" model needs to learn from. A large number of cases of O2O enterprises can provide experience for the transformation of traditional enterprises, and also provide ideas for Internet enterprises to integrate traditional enterprises. Next, O2O will be a compulsory course for every traditional enterprise and a subject that online enterprises must study. At the same time, Viagra thinks that the reason why "internet plus" was launched by the government is that various business models based on O2O are its reference, which can also be regarded as a change of direction.

Trend 8: Entrepreneurship Ecology and Incubators Deeply Cultivate "internet plus"

At present, there are more than 1,2 incubators in China, and 215 will be the first year of incubator integration. At the same time, in the next development, the incubator will mainly promote "internet plus", and the new model enterprises that integrate traditional enterprises with "internet plus" will receive the same attention as high-tech industries. Another reason why "internet plus" was introduced as a policy is that the current all-round entrepreneurship is the era, and most entrepreneurial projects are more or less related to the mobile Internet. The hot entrepreneurial projects in the fields of intelligent hardware, online education and O2O have indirectly promoted the rise of industries such as new materials, sensors, integrated circuits and software services, and there have also been enough entrepreneurial projects in these fields.

At present, the entrepreneurial projects around the Internet have formed an ecology, and the relevance of entrepreneurial projects is a vein, which can sort out and integrate the whole industrial chain of some industries; The Internet of Things is another thread, which connects intelligent hardware, wearable, biomedical and other fields. The whole entrepreneurial ecology revolves around the mobile Internet, and the government takes the lead in launching the "internet plus" policy, which is precisely to promote the emergence of more Internet entrepreneurial projects. Encouraged by the policy, there will be more Internet entrepreneurial projects, and the traditional entrepreneurial projects will get better and better, so as to solve the upgrading of the industry. Therefore, incubators in various places will mainly promote the "internet plus" project.

trend 9: accelerate the merger and acquisition of traditional enterprises

it is not uncommon for internet companies to invest in traditional enterprises. in fact, there are not a few cases in which traditional enterprises invest in or acquire internet companies. In the past research on the transformation of traditional enterprises, Viagra believed that shareholding and M&A were the simplest and quickest ways for traditional enterprises to become Internet-based. This

is more direct and effective than the traditional enterprise's high-paying e-commerce operation team or the introduction of high-tech talents. It takes a long time for the introduction of teams and talents to adapt to the original structure and operation mode of the enterprise, and not all enterprises are suitable for directly changing the operation and maintenance mode. Direct acquisition of Internet companies, the whole business of the enterprise is packaged and connected with traditional enterprises, which is equivalent to the outsourcing of Internet business, but it is an internal company, and the businesses and employees of both parties are not in conflict, which can be described as < P > multiple goals.

don't look at how many billions of dollars Internet companies are worth. There are so many Internet companies with a market value of more than 5 billion dollars, and the offline capital is much more than online. A large number of private

capitals have accumulated for a long time. In the past, these capitals were invested in traditional industries such as banking and energy. In recent years, with the depression and depression of the real industries, these enterprises with large amounts of capital began to focus on the Internet, and many funds focusing on Internet investment

have traditional enterprises. Offline capital investment online is conducive to the optimization and redistribution of private capital. The investment model of "Qian Shengqian" has become morbid now, and the illegal fund-raising of DPP under various pretexts such as P2P is increasing day by day. If this part of the money can be diverted to entrepreneurial projects, it will better promote the overall transformation of society.

Trend 1: Promote the rapid landing of some Internet companies

Although the "internet plus" is more about the integration of the Internet and traditional enterprises, in fact, many Internet companies are also seeking to cut into the traditional market, and these enterprises also need to transform. The freshest

clear example is the tens of thousands of mobile phone applications. These apps dismember the PC Internet market and accumulate more than 1 million or even hundreds of millions of users in a short time, but they lack a better business model. Simply put, they can't find a way to make money. There may be many users and high activity, but they just can't be realized directly, or the consumption power of users is too poor. Basically, every APP is a representative of an industry or its sub-sectors. When there is a profit problem that cannot be solved online < P >, these businesses tend to go offline. For example, the singing bar is trying to do KTV by itself and cooperate with offline KTV, and the ink weather begins to do hardware for air detection and air purification in cooperation with hardware merchants.

In the past, if Internet companies took the initiative to find traditional enterprises, the conditions they talked about would be very passive, and the "internet plus" would let traditional enterprises take the initiative to find Internet companies. For example, on the issue of "haze control", manufacturers with serious pollution and merchants of traditional testing equipment may find Internet companies to provide overall solutions and product cooperation programs. The "internet plus" policy can promote things that these businesses can't do or dare to think about in the past, which is also a trend in the future.

The future trend of "internet plus" discussed in this paper is basically related to policies, industrial linkages, entrepreneurship and capital, and it is also relatively macro. There may be more trends in every industry and subdivision, but in general, it is inseparable from the social and industrial environment. In fact, no matter which industry you are in, besides referring to these trends mentioned by Viagra, you should also combine with your own industry, which may have a better prediction for the future development of the enterprise.

In fact, no matter what the trends and policies are, it is up to the enterprises themselves to promote and implement the "internet plus". As for which route to take and which way to choose, it depends on the enterprise's understanding of industry, enterprise, internet and business model.