Is Puronghua a formal loan platform?

According to official website, Puronghua Co., Ltd., Puronghua is a pure online personal credit loan product, which belongs to Beijing Heng Chang Litong Investment Management Co., Ltd. and is open to individual users. Beijing Heng Chang Litong Investment Management Co., Ltd. (hereinafter referred to as Heng Chang Litong) is located in Beijing, mainly providing customers with information collection, information release, credit evaluation, information exchange and other services. Since its establishment, Heng Chang Litong has served more than 20 provinces, municipalities and autonomous regions and more than 200 cities. As a well-known consulting service company focusing on the field of Internet finance in China, Changheng Huicheng provides flexible and diverse consulting services in terms of funding sources and channels for customers with legitimate needs. At present, Changheng Huicheng has set up collaborative service outlets in nearly 30 provinces across the country, which has helped more than 700,000 customers solve their capital needs. As an important participant and practitioner in the development of inclusive finance in China, Chang Heng Huicheng will continue to help those in need to expand the sources of funds, use big data, digital inclusive and other technical means to achieve equal emphasis on innovation and risk control, and strive to provide safe and convenient financing consulting services to customers with capital needs, so as to help the country achieve the strategic goal of inclusive finance's development. At present, it is in the state of opening, from which it is known that Puronghua is a formal loan platform.