What is the difference between Shimao's new mileage and Shimao?

There are some differences between Shimao New Mile and Shimao in brand and business scope. Here are some comparisons between the two brands:

1. Brand positioning: Shimao Group is a comprehensive enterprise group, covering real estate, hotels, commerce, theme entertainment and other fields. Shimao New Mile is a subsidiary of Shimao Group, which focuses on real estate business. Therefore, in terms of brand positioning, Shimao Group is more diversified, while Shimao New Domain focuses on the real estate field.

2. Business Scope: Shimao Group's business scope covers many industries, including real estate, hotels, commerce and theme entertainment. Shimao New Mile focuses on real estate development, sales, leasing and other real estate businesses. Therefore, in terms of business scope, Shimao Group is more extensive, while Shimao New Mileage is more professional and concentrated.

3. Market Positioning: Shimao Group faces different markets and customer groups, including high-end houses, commercial real estate and hotels. Shimao New Mile mainly focuses on the ordinary residential market, providing real estate products and services for customers with different needs. Therefore, in terms of market positioning, Shimao Group is more diversified, while Shimao New Mile is more focused on the ordinary residential market.

In short, there are some differences between Shimao New Mile and Shimao Group in brand positioning, business scope and market positioning. As a comprehensive enterprise group, Shimao Group has a wider business scope, while Shimao New Mile focuses on the real estate field, providing real estate products and services to customers with different needs.