Historical Evolution of Ruian Bai Hao Dairy Co., Ltd.

Bai Hao Dairy Factory was established in 1926, which is the first dairy factory in China. Its founder, Wu Baiheng, is the founder of china dairy. At the beginning of its establishment, he aimed at Yingrui Company's brand-name product Eagle condensed milk, and created our country's brand-name product Japanese carved condensed milk to compete with it. Due to excellent product quality, the enterprise has gained a firm foothold and developed, breaking the situation that foreign businessmen monopolize the condensed milk market in China.

In the China market in the 1920s, the domestic condensed milk processing industry was still blank, but the Eagle condensed milk produced by Nasir Yingrui Company, known as the trump card of the British Empire, was everywhere. Inspired by the May 4th patriotic spirit of establishing domestic products and industries, in the autumn of 1926, Mr. Wu Baiheng, a national capitalist and famous industrialist in Wenzhou, Zhejiang Province, founded Bai Hao Dairy Factory, the first condensed milk factory in China. In order to make his products enter the market as soon as possible, in view of the situation that Fei Ying condensed milk of Yingrui Company dominated the world at that time, Mr. Wu Baiheng carefully designed the trademark of "Carving in Heaven" for his products. Hawks and eagles are birds of prey, and the trademark has a pattern of catching the eagle's leg, which means that this exotic goshawk is not allowed to fly freely in the China market.

Thanks to Mr. Wu Baiheng's efforts, the brand sought-after condensed milk quickly won the trust of customers. 1929, the carved condensed milk won the first prize at the China Domestic Products Exhibition sponsored by the Ministry of Industry and Commerce, and won the special prize at the West Lake Expo the following year. Therefore, the reputation of Paodiao brand condensed milk has been greatly improved, and it has developed from Wenzhou to Zhejiang, and entered Jiangsu, Fujian and other provinces and cities, becoming the rival of Yingrui Company.

Yingrui Company was furious when it found that there was carved condensed milk on the market, and immediately made a complaint. Thus, a decade-long dispute over trademark rights began.

Yingrui Company proposed that the trademark "Ridiao" was a counterfeit product of Eagle brand. Although there are differences between the two trademarks, the main parts are marked with flying eagle, which is easy to cause misunderstanding. And arrogantly put forward that anyone who uses the trademark of a bird similar to the eagle mistakenly thinks that the trademark of the eagle is ok, so he demands that the trademark right of the eagle be revoked.

In the face of the unreasonable accusations of Yingrui Company, Mr. Wu Baiheng argued for it. He pointed out: the Japanese once issued condensed milk of Eagle Bird brand, which is also a trademark similar to Eagle Bird. It is unheard of to be allowed to coexist with the world. As an interested party, he filed a counterclaim, pointing out that it was Yingrui Company itself that should revoke the trademark according to law.

It turned out that at the end of 1926, after the establishment of the Trademark Registration Bureau of the Kuomintang government, a notice was issued, requiring all foreign trademark registered in the Beiyang government to re-register with the Nanjing government within six months, otherwise it would be invalid. At this time, the Bai Hao factory was registered, and the trademark pattern was published in the Trademark Gazette. According to the Trademark Law of the National Government, if there is no objection within 6 months, a trademark registration certificate will be issued. At that time, Yingrui Company paid no attention to the laws and regulations of the newly established national government, so it didn't raise an objection until half a year later. Bai Hao factory thus obtained the trademark right according to law. When Yingrui Company saw the Bai Hao factory complaining about its potential threat, it was too late. The court only ordered two trademarks to be parallel at the same time. 1930, Yingrui Company appealed again, and the result ended in failure.

After losing the trademark right case, Yingrui Company became more angry and attacked the Bai Hao factory one after another. First, it destroyed the reputation of condensed milk by despicable means, and then proposed to buy the trademark right of "daytime carving" for 65,438+10,000 yuan. But in the face of the powerful Yingrui company, Mr. Wu Baiheng's answer is: "I set up a hundred good factories to make domestic products, and I will never sell the trademark right of' catching sculptures by day'."

Boycott foreign goods in order to set up a daily escape brand condensed milk. Wu Baiheng is determined to further expand production, and believes that obtaining a stable and rich milk source is the first priority. He got an important news from a farmer selling fermented milk cakes: there are many buffaloes in the cocoon area of Rui 'an County (now renamed the city), which is more than 100 miles away from Wenzhou City. This excellent buffalo can be used for service and milking, and the milk quality is good. He went on a field trip, and it happened. he is filled with a wild ecstatic happiness. 1930, he moved the factory to Shayang, a cocoon area, where he rented a house for production and established a new factory through mergers and acquisitions. The factory building is designed according to the requirements of the book "condensed milk and milk powder manufacturing law" published in the United States, and there is room for future development. Completed on 1932. At the same time, vacuum evaporation pot, fresh milk preheater, condensed milk cooler, cream mixer and refrigeration equipment were ordered from abroad, and installed in 1934, which made Bai Hao factory realize the systematization and semi-mechanization of sixteen processes, such as weighing tank, fat separation, sugar mixing, vacuum cooking, forced crystallization and mechanical canning, and became a dairy factory with preliminary modernization scale. Due to proper management methods and the employment of Xu Kangzu, a graduate of Cornell University majoring in dairy products, the Bai Hao factory has developed rapidly and the quality has been guaranteed. The sales volume of condensed milk of "daytime carving" brand is increasing day by day, with an annual turnover of more than 800,000 yuan. 194 1 year, Wenzhou was occupied by Japanese invaders and Bai Hao factory was forced to stop working. Wu Baiheng once said in his memory that the 1930s was the "golden age" of Bai Hao factory. After liberation, with the joint efforts of all parties, Bai Hao factory resumed work on 1950, and the products began to be officially exported. Business is booming and the production scale is gradually expanding. The total output value of 1953 is 329,000 yuan, and the total industrial output value of 1954 is1763,700 yuan.

Under the leadership of the Party and the government, Bai Hao Factory has successfully realized public-private partnership and basically become a socialist enterprise, which has won the support and concern of people from all walks of life.

Since 1958, Bai Hao factory has been commissioned by Zhejiang Grain and Oil Import and Export Corporation to produce and export "Panda" brand sweet condensed milk. Thanks to advanced processing technology and strict quality control, after decades of efforts, "Panda" brand sweet condensed milk has been sold well all over the country and exported to more than a dozen countries and regions in Southeast Asia, accounting for more than 50% of the national export volume of sweet condensed milk. In this way, the "Panda" brand sweetened condensed milk became a member of the Bai Hao factory, and developed and progressed together with the "Out of tune" brand, which became two major products developed by the Bai Hao factory. "Paodiao" brand sweet condensed milk has been deeply rooted in people's hearts because of its long history, and won many honors: for example, 1979 won the provincial quality product award, 1983 won the honorary certificate of the Ministry of Foreign Trade and Economic Cooperation, 1983 won the quality product of the Ministry of Light Industry, and 190 won the national silver award (the highest quality award). At the same time, "Panda" brand sweetened condensed milk has also won many honors. After the market matured, Zhejiang Grain and Oil Import and Export Corporation revoked the trademark of "Panda" in 1996 1 month, and Bai Hao factory no longer produced "Panda" sweet condensed milk.

1996, Bai Hao factory was restructured and "Ryan Bai Hao Dairy Co., Ltd." was established. Based on the past glory and strength, with the help of the great opportunity of state-owned enterprise restructuring, and with the purpose of "using our wisdom and diligence to rise to a new era of carving and catching", it is full of new meanings to set up great ideals, do great undertakings and do great carving and catching.