What are the requirements for being a broker?

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What are the requirements for being a broker? How to be promoted? -excerpt (19: 56: 4, August 14, 29)

Tags: Miscellaneous talk

You may not know Chen Shufen, but you must be familiar with Jacky Cheung and Leslie Cheung; You may know nothing about Li Jin, but you can tell a lot about Dawn and Sammi Cheng. You may not have heard of Vivi, but you are probably very concerned about Li Yapeng, Wang Xuebing and Mei Ting.

There are such a group of people around the stars. They are strangers to the public. They play the role of "shield" at the press conference. They are always with the stars. They control their positions and control their future. In the eyes of groupies, they are happy because they are closest to the stars; In the eyes of the public, they are mysterious, because they live behind the aura, and they are called-star agents.

It is understood that star brokers can be roughly divided into two categories. One is a "service agent" who helps artists deal with some things after they become famous. The second is "professional brokers" who have the ability to open up the market. They develop the potential of artists and help artists find opportunities. Such brokers know art and management, rely on extensive social relations, and "package" artists with keen market awareness and good management mind. What we are talking about at present is mostly the second kind of brokers. At the press conference, there are often scenes in which the agent refuses to receive a call for the star. The artist is the agent's "work" Eiko, who has been engaged in the brokerage industry for 3 years. Its stars, Ma Yili and Ding Mengyu, have become famous in the circle. The former won the popularity of everyone with the role of Lagerstroemia indica in Princess Huanzhu 3, but at present, it has just finished Huang Lei's new work "Tian Yi Sheng Shui". When I came into contact with Eiko, the first feeling was her hearty and affinity. Our conversation naturally started from the brokerage industry, and Eiko seemed to have a lot of experience. "This industry has high requirements for the overall quality of individuals. You should have extensive social skills, excellent cultural literacy and excellent personal temperament. The broker industry is different from other industries, and its working characteristic is unknowability. No one knows what will happen in the future, so know how to give up and learn to give up. " "Being a broker needs to be creative, planning and professional. The most important thing is to have the ability to judge when taking over plays for artists. It is very important to check whether the script is good, whether the role is appropriate and whether the production team is excellent." Eiko admits that the work of brokers is very trivial. Before an artist signs a contract, he should make an investigation to understand the artist's character and talent; After signing the contract, we should do a good job in the promotion and publicity of artists. According to their respective characteristics, we should determine the roles that are more acceptable to the audience, and push them out through these roles to make them "wrist children." Among them, many tasks are crucial, such as talking about film remuneration, which should be combined with the market and based on the development of artists. At present, there are no specific regulations on film remuneration in the industry, which requires brokers to set prices according to the market and grasp the discretion. Talking about the relationship between the agent and the artist, Eiko said that the relationship between the agent and the actor is very complicated. "We will be colleagues, friends and partners. But the premise is that the broker must first have a sense of responsibility and pay enough energy, so as to gain the trust of the artist. Brokers should care for artists with care, but they must be objective and not too emotional. In fact, it is very difficult to do this, because it is inevitable to integrate the lives of both sides with each other day and night. After getting to know each other deeply, you can't help but appreciate each other, and sometimes you unconsciously think that everything is fine. But brokers must be objective, which is very important for the development of artists. " For many people who think that the agent is the nanny of the star, Eiko said that this is a matter of mentality. In her view, in fact, brokers and artists are in the same boat. Carrying a bag is part of a broker's job, and an artist is a broker's "work". A broker's sense of accomplishment comes from the artist's success. Mao Xinyu, a mutually beneficial consortium, is a propagandist of Kyushu Yahua Performing Arts Co., Ltd. Because of his work needs, he has contacted at least dozens of brokers. After working in the industry for 8 years, he has a good understanding of the brokerage industry. "Brokers need to have extensive social relations, which is the foundation. As a broker, on the one hand, you should be familiar with journalists from various media, and on the other hand, you should become friends with directors, film directors and producers of various performance organizations. " This is the first sentence to mention agent, Mao Xinyu. In fact, the responsibility of the broker is to make long-term planning and planning for the artist's performing career, find performance opportunities, deal with various problems that may be encountered during the performance, and deal with unexpected situations. Mao Xinyu said: "For example, in a play that is being started, the director asks the actor to cut his hair short, but the actor should keep his hair long in the next play, which requires the agent to coordinate with the director." In Mao Xinyu's eyes, the star and the agent are a mutually beneficial combination. On the one hand, the agent came into being with the star, on the other hand, the agent should help the star make judgments in many opportunities so that the star can get the best development opportunities. The author once heard of such a thing. A few years ago, Shu Qi's agent thought Crouching Tiger, Hidden Dragon took too long to shoot, so he dismissed the role of Yu Jiaolong for Shu Qi, and it was with this role that Zhang Ziyi successfully entered the international market. It is said that it is because of this choice that Shu Qi has a conflict with his agent. It can be seen that it is a key work link for the agent to decide the script for the star, and the risks can be seen. This is probably the reason why some stars love to invite their families to act as brokers. For example, Zhao Wei chose his nephew Chen Rong; Na Ying relies on her sister Na Xin. As far as the public is concerned about the income of brokers, according to the author's understanding, there is a clear difference in income between brokers working in performing arts companies and non-corporate brokers. The former usually receives a fixed monthly income, ranging from 3 yuan to 6 yuan per month; The latter usually takes the star's participation in the drama as the main income. Of course, in the brokerage circle, popularity also determines the amount of income. The most "Qian Jing" occupation It is reported that star broker is an ancient occupation in the United States. The brokerage profession in the United States has a history of 6 years. The brokerage market is centered on three brokerage companies, including CAA, which have recruited 8% artists in the United States. However, China has not yet formed a mature operation mode of entertainment brokerage companies, and the small workshop-style operation makes the brokerage behavior have a strong personal color. Some film and television music production companies only set up brokerage departments to meet the needs of the crew or tap new people, which is still far from the real business stars. On October 1, 22, the Detailed Rules for the Implementation of the Regulations on the Management of Commercial Performances promulgated by the Ministry of Culture came into effect. For the first time, brokers were clearly defined in the Detailed Rules, and the word "broker" was allowed to be used in company names for the first time. Since then, the century hero of CITIC Culture Investment and Kyushu Yahua, a joint venture between time warner Inc. and Kyushu Culture, appeared in the entertainment circle as a brokerage company in 22. As far as I know, with the cultural industry becoming a new pillar industry in the international art world, the United States, France, Spain, Britain and other European and American countries have established standardized professional systems for cultural brokers. In China, with the active cultural market, the demand for cultural brokers has increased sharply. For example, in the recent talent market, this recruitment position often appears, and its titles are acting brokers, drama market brokers, song and dance performance brokers, and folk art brokers. According to the author's understanding, in this upsurge of broker demand, those talents with literary and artistic backgrounds or liberal arts backgrounds have become popular candidates. According to industry analysts, taking Beijing as an example, there are as many as 1, "northern drifters", but at present, the number of brokers is less than 2% of the demand of the whole industry, and there is an extreme lack of high-quality brokers. As a result, the market potential of brokerage industry is huge, and it is likely to become one of the most "Qian Jing" industries in this century.