I want some Chinese words about the use of advertising words.

Advertising can be divided into two categories, one is commercial advertising and the other is public service advertising.

commercial advertisement

(1) Liquor

(1) drink Confucius' banquet wine and make an issue of it.

The wine in Confucius' house makes people homesick.

(3) Nanguo Tanggou wine, open thyme altar.

Yanghe Daqu was often drunk, and was in harmony with others at that time.

⑤ Forever green, forever Qin Chi.

⑥ Changyu: legendary quality, a century of Changyu.

All landowners get drunk and make friends all over the world.

8 Shuang Gou Daqu is comfortable, and it is love to sprinkle it on earth.

Pet-name ruby XO: As soon as remy martin opens up, good things will come naturally.

Attending endless generosity, bring down the well.

(2) Electronic refrigerator

(1) Real gold is not afraid of fire, and the golden bell covers VCD.

② The advertisement of Xinfei is not as good as that of Xinfei refrigerator.

(3) Gree Electric, creating opportunities, Gree air conditioning.

(4) act with true feelings and benefit thousands of households, Mitsubishi inverter air conditioner.

(5) China People's Life Insurance and China People's Meiling.

As long as you have Chunlan air conditioning, spring will always be with you.

All landowners Oukema freezer, there is no best, only better.

⑧ Changhong: It is our duty to serve the country through industry and revitalize the nation.

Pet-name ruby We have been working hard and love VCD more.

(3) cosmetics

If you want good skin, use Dabao in the morning and evening.

The Great Wall cannot be used, and domestic products should be self-reliant.

3 people rely on clothes to make up, and beauty depends on Guangming Village.

Everyone is worrying about presents. I send Arctic sea dog oil.

⑤ National nutrients, a new concept of scientific weight loss.

6. Twenty this year and eighteen next year. (Shanghai Soap Factory "Belle" Beauty Soap)

⑦ Shufujia: Promote the health of the whole family.

Aoni Shampoo: Black hair, made in China.

(4) Food and drink

There are thousands of "Spring Capital" and guests all over the world. ("Chundu" ham sausage)

2 Dove chocolates: creamy and silky.

(3) Black sesame paste, alas, a wisp of fragrance, a piece of true feelings, southern black sesame paste.

4 thick peanut milk, affectionate.

⑤ Weiwei soybean milk is happy.

⑥ Drink Huiyuan juice and take a healthy road.

⑦ Raise iced tea to refresh yourself at sunrise.

Wahaha calcium milk is rich in nutrition and supplements calcium.

9 Nongfu Spring: Nongfu Spring is a little sweet.

Attending very coke, China people's own coke.

(5) Washing category

1 Haitang washing machine, sincere to heaven.

(2) When touched, the clothes are ready. (Haier washing machine)

With Haihua, you are the real "idle" wife and good mother. (Haihua washing machine)

4 vitality 28, Shashi daily chemical.

(5) pass the washing powder and return your leadership style.

⑥ Tide washing powder is good at washing collars and sleeves, which is economical and practical.

(6) drugs

1 Kangbide can cure colds, and the combination of traditional Chinese and western medicine has a good effect.

② Bone marrow powder, health care.

③ Three oral liquids are the health joy of three generations.

Four hearts k, only comma, no period.

⑤505, external treatment of internal diseases, eliminating diseases and strengthening the body. (Shaanxi Xianyang 505 drug advertisement)

I think of you when my shoulder hurts. (505 siddhi shoulder pad)

⑦ There are always good ways to prevent hair loss. (Zhang Guang 10 1)

⑧ "Cough" can't be delayed, please use Gui Long. (Cough medicine advertisement)

Pet-name ruby big "stone" into small "stone". (advertisement for treating lithiasis)

(7) Clothing, shoes and hats

Regardless of spring, summer, autumn and winter, Lao K will accompany you to success. (old k suit)

2-step cloud pants are comfortable.

③ Erdos cashmere sweater warms the whole world.

Only "Goose" is exclusive. (Shanghai Wuhe Knitting Factory "Goose" T-shirt)

5 Goldlion is a man's world. ("Goldlion" clothing advertising words)

6. Believe in yourself and your companions. (Seven wolves men's wear)

All landowners when those red berries come in spring, as a symbol of our love. (Red bean shirt advertisement)

8 Xtep, the feeling of flying.

Pet-name ruby thirty-six plan "walking is the best policy". (Shoe store advertisement)

(8) automobiles and communications

Shanghai Buick: Contemporary Spirit, Contemporary Automobile.

(2) finally there will be a road, there will be a Toyota.

Buy my Dongfeng car and get you a one-stop train.

4 Volkswagen Beetle: It is best to think of a small one.

⑤ Waveguide, the fighter in the mobile phone.

6 Unicom: Love is a Chinese knot, and Unicom is universal.

⑦ Business communication: Technology makes you more relaxed.

8 Nokia: People-oriented technology

Lenovo Group: Wuliangye Technology, Erguotou price.

(9) Service and corporate image

(1) Inheriting civilization, pioneering and innovating. (CCTV)

The stage is as big as the heart. (CCTV)

(3) China TV news, life really needs.

④IBM Company: To provide customers with the best service in the world.

(5) The mountain is high and the Hongta Mountain Group.

⑥ Runxun Communication: Call the whole world at once.

⑦ Li Ning: Keep beautiful things for yourself.

⑧ Haier: Haier, made in China.

Pet-name ruby Procter & Gamble Company; My brilliance comes from your grace.

(10) Other classes

(1) A hundred words are worth a "key". Don't "play" with strangers. (printer advertisement)

Enter a thousand words and play deep feelings. (advertising words of Stone Company)

③ Shenzhou water heater is safe and gas-saving.

4 "fresh" is known. (monosodium glutamate advertisement)

5 "mouth" clothes "heart" clothes. (Oral liquid advertisement)

⑥ Recruitment advertisement of Table Tennis Association: The fun of Table Tennis Association lies in participation-you will win if you love table tennis.

⑦ Chess house recruitment-recruiting.

If you want to be young, massage your feet every day.

Pet-name ruby "Anerle" protection, considerate.

Public service announcement

The last drop of water on the earth will be human tears. (saving water resources)

He is weather-beaten and doesn't want to write more vicissitudes on his face. (Protection of Cultural Relics and Monuments)

Beauty is about to burn out, please use your love to light the lamp of life that is about to dry up. (Calling for love)

④ While creating civilization, human beings are also destroying themselves! (protecting the environment)

Uncle, Walter will get hurt. (Take care of flowers and trees)

6. Go home often. (caring for parents)

7. The public morality contest begins now.

There is no mountain higher than man, and there is no road longer than man. (inspirational)

Pet-name ruby who knows that every Chinese food is hard. (save food)

2. Analysis of advertising characteristics

(1) According to the characteristics of the advertising subject, advertising has the following characteristics:

① Highlight the brand effect.

② Highlight product quality.

③ Highlight the use effect.

④ Highlight after-sales service.

⑤ Highlight the price advantage.

(2) Judging from the forms of advertising, advertising mainly has the following characteristics:

① The language is concise and the sentence patterns are neat.

② Clever use of poetry rhetoric.

(3) It is highly associative and enlightening, with cultural connotation.

(3) Judging from the content of advertisements, advertisements mainly have the following characteristics:

① Show affection, friendship and nostalgia.

② Showing the idea of loving beauty, pursuing novelty and fashion.

③ Reflects the ever-changing face of the times from one side.

3. Appreciation of advertising words

(1) uses duality and the sentence pattern is neat.

① Beijing Shanglian: Three Seas and Nine Gates, and Jinghua welcomes the Olympic Games;

The bottom line of Shanghai is that the World Expo will be a beautiful city on both sides of a river.

(2) Shandong Business Association: Confucius' benevolence, Guan Zhengyi, a model of human relations;

Shanxi bottom allied: Mount Tai sky, Hukou smoke, wonders of heaven and earth.

③ Zhejiang Shanglian: Drink Longjing tea and taste Jiangnan silk and bamboo;

Jiangsu Part II: Go to Tiger Hill to talk about world gardens.

④ Guizhou Shanglian: Huangguoshu in Miao Village and Chishui in Maotai;

Sichuan bottom allied: Sichuan cuisine, Sichuan embroidery, Jinguancheng, Huajing Caotang.

⑤ Hunan Shanglian: 800-mile Dongting, with a magnificent Yueyang;

Hubei Part II: Yellow Crane in Chibi in 2000.

(2) The use of personification is vivid.

Haier refrigerator, for you.

② McBride Coffee: Drips are fragrant and full of meaning.

(3) Puns are meaningful.

(1) Hong Niao brand shoe polish is the first step to add luster to life.

(2) steaming, thriving. ("Triangle" rice cooker "advertisement)

(4) Use exaggeration to catch people's eyes.

(1) A hundred Li smells fragrant and ten Li is drunk. tanggou is the best wine in the world.

(2) "smelly" famous, "sweet" floating in Wan Li. (stinky tofu advertisement)

Twenty this year and eighteen next year. (Shanghai Soap Factory "Belle" Beauty Soap)

(5) Make the moon shine with tin foil.

The sun is the reddest, Changhong is updated.

② No gifts will be accepted this year, only melatonin will be accepted.

(6) Excellent poetic skills and rich literary talent.

Baoquan is famous all over the world, and cars are like running water in Ma Rulong.

Who has the best wine in ancient and modern times, everyone is looking forward to returning to Xinghua Village. (Shanxi Xinghua Village Fenjiu Factory advertisement)

Time flies, I miss my hometown more and more.

Put on a hometown dress to soothe a homesickness. (Zhejiang Silk Clothing Advertisement)

Third, design advertisements.

1, design commercial advertising words

① "Fenghua" suit

② "Italian" milk

③ "Bright Moon" flashlight

④ "Tongda" watch

⑤ "Yucai" chalk

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